📌 Core Information
🔹 Job Title: Email and CRM Marketing Associate
🔹 Company: The Ohio State University
🔹 Location: Longaberger Alumni House (0022), Columbus, Ohio
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing direct digital marketing campaigns across various channels
- Collaborating with university stakeholders to optimize outreach and engagement
- Working with tools such as Salesforce Marketing Cloud, Adobe Creative Suite, and HTML
- Demonstrating strong organizational and communication skills
ASSUMPTION: This role requires a balance of independence and collaboration, with the ability to work both autonomously and as part of a team.
📋 Key Responsibilities
✅ Implement direct digital marketing strategies to support Advancement Marketing Communications and Alumni Association goals
✅ Execute targeted email and SMS campaigns using Salesforce Marketing Cloud
✅ Design dynamic emails for various stakeholders
✅ Support and contribute to texting campaigns for events, giving campaigns, and alumni activities
✅ Work closely with colleagues across the university to ensure alignment of digital marketing efforts
✅ Assist with and facilitate content on landing pages
✅ Support campus partners on major initiatives to optimize outreach
✅ Write direct digital marketing channel content for landing pages, emails, social media, and SMS
✅ Support the alumni association’s social media lead and update content on the OSU app
✅ Other duties as assigned
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring both strategic thinking and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience in digital communications
Experience: Two (2) years of relevant experience required
Required Skills:
- Proficiency in Adobe Creative Suite, Salesforce Marketing Cloud, HTML, Drupal, WordPress, and Google Analytics
- Strong organizational and communication skills
- Ability to work occasional evenings and weekends with a flexible schedule
Preferred Skills:
- Four (4) years of relevant experience
- Knowledge of current design trends and technologies
- Experience working with web content management systems
- Proven ability to successfully work with and educate customers on established communications practices, procedures, and policies
- Exposure to Alumni Relations and/or fundraising professionals
ASSUMPTION: While the required experience level is 2-5 years, candidates with less experience but relevant skills and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: $57,505.72 per year
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Tuition Assistance
- Retirement Options
Working Hours: 40 hours per week, first shift
ASSUMPTION: The salary range is based on the budget for this position and may be subject to change based on the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: The Ohio State University was founded in 1870
Company Description:
- The Ohio State University is a large, public research university located in Columbus, Ohio
- The Department of Animal Sciences is dedicated to the discovery and communication of knowledge about animals and their products
- The Office of Advancement is committed to acting with kindness, respect, and integrity at all times and welcoming colleagues’ ideas, voices, and perspectives
Company Specialties:
- Animal Sciences
- Higher Education
- Advancement Marketing Communications
Company Website: ansci.osu.edu
ASSUMPTION: The Ohio State University is a large and well-established institution with a strong reputation in research and education.
📊 Role Analysis
Career Level: S2 Experienced
Reporting Structure: This role reports to the Digital Channel Manager
Work Arrangement: On-site, with occasional evenings and weekends required
Growth Opportunities:
- Potential to advance within the Office of Advancement or related departments
- Opportunities to learn and utilize new tools and technologies
- Chance to work on high-impact campaigns and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within the university.
🌍 Location & Work Environment
Office Type: On-site, with a flexible schedule for occasional evenings and weekends
Office Location(s): Longaberger Alumni House (0022), Columbus, Ohio
Geographic Context:
- Columbus, Ohio is the state capital and the largest city in Ohio
- The city offers a diverse range of cultural, recreational, and entertainment opportunities
- The university is located in the heart of Columbus, providing easy access to the city's amenities
Work Schedule: 40 hours per week, first shift
ASSUMPTION: The on-site work arrangement allows for collaboration and face-to-face interaction with colleagues and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring team
- Background check and drug screen (if required)
Key Assessment Areas:
- Technical skills in digital marketing and relevant tools
- Communication and interpersonal skills
- Problem-solving and adaptability
- Alignment with the university's mission and values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Provide examples of your work, such as email campaigns or social media content
- Demonstrate your understanding of the university's mission and values
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Digital Communications, Email Marketing, Content Development, Salesforce Marketing Cloud, Adobe Creative Suite, HTML, Drupal, WordPress, Google Analytics, Project Management, Social Media, CRM, Problem Solving, Attention to Detail, Communication Skills, Relationship Building
ASSUMPTION: The application process may take several weeks, and applicants should follow up with the hiring manager to express their interest in the role.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Salesforce Marketing Cloud
- HTML
- Drupal
- WordPress
- Google Analytics
- Project management systems
ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Respect
- Integrity
Work Style:
- Collaborative
- Adaptable
- Results-driven
Self-Assessment Questions:
- How do you demonstrate kindness and respect in your daily work?
- Can you provide an example of a time when you had to adapt to a changing environment in a previous role?
- How do you ensure that your work aligns with the university's mission and values?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with the university's values and work style during the interview process.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines
- Working occasional evenings and weekends with a flexible schedule
- Adapting to ever-changing digital marketing trends and technologies
- Handling sensitive information with discretion
ASSUMPTION: These challenges require strong organizational skills, adaptability, and attention to detail.
📈 Similar Roles Comparison
- This role is unique in its focus on direct digital marketing for the Office of Advancement and the Alumni Association
- Similar roles in higher education may have a broader focus on marketing and communications, rather than a specific channel
- Career paths in this field may include advancement to senior marketing roles or specialized digital marketing positions
ASSUMPTION: This role offers a unique opportunity to specialize in direct digital marketing within the higher education sector.
📝 Sample Projects
- Developing and executing an email campaign to promote an upcoming alumni event
- Creating social media content to engage with donors and supporters
- Designing and implementing a targeted SMS campaign to increase event attendance
ASSUMPTION: These projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for the Office of Advancement and the Alumni Association?
- What are the key priorities for this role in the first 90 days?
- How does the university support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does the university measure the success of its digital marketing campaigns?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and the organization's success.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
