Email and SMS Marketing Associate w/Sense of Humor (Apr 2025)

📌 Core Information

🔹 Job Title: Email and SMS Marketing Associate w/Sense of Humor (Apr 2025)

🔹 Company: Shinesty

🔹 Location: Buenos Aires, Buenos Aires, Ciudad Autónoma de, Argentina

🔹 Job Type: Remote

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing campaigns to engage customers.
• Implementing SMS marketing strategies that complement email initiatives.
• Measuring performance metrics and optimizing strategies accordingly.
• Collaborating with internal teams for cohesive marketing efforts.

ASSUMPTION: Given Shinesty's emphasis on humor and engagement, it is assumed that creativity and a deep understanding of audience engagement are vital to this role.

📋 Key Responsibilities

✅ Support the development of email marketing campaigns using Klaviyo.

✅ Manage email schedules and collaborate with copy/design teams for content.

✅ Ensure email marketing compliance and monitor performance metrics.

✅ Assist in designing SMS marketing campaigns using Wunderkind.

✅ Develop and manage targeted SMS strategies.

✅ Collaborate with internal teams to ensure cohesive marketing.

✅ Report and align with Sr. Director of Retention on marketing goals.

ASSUMPTION: It is assumed that all responsibilities are in alignment with Shinesty’s brand strategy, focusing on a fun and engaging approach.

🎯 Required Qualifications

Education: Not specified

Experience: At least 5 years in digital marketing, with a focus on email and SMS marketing.

Required Skills:

• Proficiency in Klaviyo and Wunderkind.
• Expertise in e-commerce platforms, specifically Shopify.
• Strong English communication skills.

Preferred Skills:

• Experience in retail, CPG, or apparel sectors.
• Analytical and results-oriented mindset.

ASSUMPTION: The need for humor in communication suggests a matching cultural fit and creative mindset are desirable.

💰 Compensation & Benefits

Salary Range: Competitive salary paid in USD, specific range not disclosed.

Benefits:

• Flexible Paid Time Off.
• Flexible working hours.
• All necessary work tools and resources.

Working Hours: Flexible 40 hours per week.

ASSUMPTION: The flexible benefits reflect Shinesty’s innovative work culture, encouraging autonomy and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel & Fashion, focusing on humor-centered products.

Company Size: Small-sized (11-50 employees), which suggests a collaborative and closely-knit work environment.

Founded: 2014; young and dynamic with a fresh approach to fashion.

Company Description:

• Focuses on premium and comfortable apparel that promotes laughter.
• A strong emphasis on a less serious world view.
• Majority satisfaction from entertained customers over traditional approval.

Company Specialties:

• Humor-infused fashion.
• Creative marketing strategies.
• Engaged customer experiences.

Company Website: http://shinesty.com

ASSUMPTION: Shinesty’s unique brand identity likely requires employees to embrace and contribute to a culture of humor and creativity.

📊 Role Analysis

Career Level: Mid-level professional role with potential for growth.

Reporting Structure: Reports to Sr. Director of Retention.

Work Arrangement: Flexible, fully remote setup.

Growth Opportunities:

• Expand expertise in digital marketing strategies.
• Develop leadership skills by leading campaign projects.
• Possibility of advancing within Shinesty’s marketing department.

ASSUMPTION: This role provides opportunities to enhance expertise in email and SMS marketing targeting global audiences.

🌍 Location & Work Environment

Office Type: Remote work environment.

Office Location(s): Company headquarters in Boulder, Colorado.

Geographic Context:

• Opportunities to work with a global team remotely.
• Exposure to diverse market across different regions.
• Remote structure allows for flexible collaboration with global partners.

Work Schedule: Flexible schedule that focuses on delivering results over strict hours.

ASSUMPTION: The role likely emphasizes self-discipline and efficient time management due to the fully remote nature.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company website or job portal.
• Phone or video screening with HR.
• Technical assessment or case study relevant to digital marketing.

Key Assessment Areas:

• Understanding of email and SMS marketing strategies.
• Cultural fit with company’s humorous brand.
• Proficiency in relevant digital marketing tools.

Application Tips:

• Highlight experience with humor-centric content creation.
• Demonstrate understanding of the latest digital marketing trends.
• Emphasize remote work skills and self-management capabilities.

ATS Keywords: Email Marketing, SMS Marketing, Klaviyo, Wunderkind, Digital Marketing, E-commerce

ASSUMPTION: Initial application involves showcasing both technical skills and alignment with the brand’s unique style.

🛠️ Tools & Technologies

• Klaviyo for email marketing.
• Wunderkind for SMS campaigns.
• Shopify for e-commerce integration.

ASSUMPTION: Familiarity with these tools is vital for executing effective digital campaigns and integrating smoothly into the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Humor and creativity in professional settings.
• Emphasis on positive customer impact.
• Flexibility and adaptability in work roles.

Work Style:

• Autonomous yet collaborative environment.
• Encourages innovative problem-solving.
• Culturally diverse and inclusive values.

Self-Assessment Questions:

• How do I incorporate humor into professional communications?
• Am I comfortable working independently in a remote setup?
• Can I effectively balance creativity with strategy in marketing?

ASSUMPTION: Applicants should assess their comfort in aligning personal values with Shinesty’s innovative and humorous approach to business.

⚠️ Potential Challenges

• Working across different time zones and cultures in a remote setting.
• Adapting humor to suit varied audiences for global communications.
• Balancing high expectations in both creativity and results.
• Rapidly evolving digital marketing landscape.

ASSUMPTION: A degree of flexibility and openness to change is likely necessary to handle the fast-paced and dynamic nature of the role.

📈 Similar Roles Comparison

• Roles in smaller companies may offer more creative freedom, like Shinesty.
• Larger firms may offer more structured career progression but less flexibility.
• Compared to direct competitors, Shinesty emphasizes humor in its culture heavily.

ASSUMPTION: This role may offer unique benefits for those seeking a humorous, flexible work environment compared to more conventional structures.

📝 Sample Projects

• Creating an email campaign to introduce a new product line with humorous themes.
• Designing an SMS campaign that plays off current pop culture trends.
• Analyzing and optimizing an existing email sequence to improve engagement.

ASSUMPTION: Projects will likely emphasize humor and creativity while leveraging data-driven insights for optimization.

❓ Key Questions to Ask During Interview

• How does your team incorporate humor into daily marketing strategies?
• What are the key metrics for success in this role?
• Can you share examples where humor made a significant impact on a campaign?
• How much autonomy is granted in the campaign development process?
• What tools and resources can I expect from Shinesty for personal development?

ASSUMPTION: Questions should target both role-specific competencies and cultural integration to ensure a mutual fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights humor and creativity in previous roles.
• Prepare to showcase digital marketing successes in past campaigns.
• Include a cover letter that reflects your understanding of Shinesty's brand.
• Be ready for a potential skills test or portfolio review.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.