📌 Core Information
🔹 Job Title: Email Campaign & Web Manager - Ovation Agency | Part of TEG
🔹 Company: TEG
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing email campaigns using tools like Salesforce Marketing Cloud
- Managing website content updates and homepage takeovers via CMS platforms
- Collaborating with campaign leads to deliver activity that drives sales and supports campaigns
- Ensuring consistency in messaging, design, and user experience
- Overseeing testing, scheduling, and audience segmentation
- Analyzing performance and delivering regular reporting and insights
- Managing and mentoring a junior team member
- Exploring opportunities to improve UX, email automation, and personalization
ASSUMPTION: This role requires a strong understanding of digital marketing, CRM, and email campaign management. Experience in the entertainment industry or with relevant tools is beneficial but not always required.
📋 Key Responsibilities
✅ Plan and build email campaigns using tools like Salesforce Marketing Cloud
✅ Manage website content updates and homepage takeovers via CMS platforms
✅ Coordinate closely with Campaign Leads on briefs and delivery timelines
✅ Ensure consistency in messaging, design, and user experience
✅ Oversee testing, scheduling, and audience segmentation
✅ Analyze performance and deliver regular reporting and insights
✅ Manage a direct report, providing guidance and development support
✅ Explore opportunities to improve UX, email automation, and personalization
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. Strong organizational skills and the ability to multitask are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years in digital marketing or CRM roles
Required Skills:
- Hands-on experience with email platforms (specifically Braze) and CMS tools
- Excellent attention to detail and a strong sense of design and layout
- Confident working across multiple campaigns and competing priorities
- Familiarity with audience segmentation, testing, and optimization techniques
- Great collaborator with strong communication and stakeholder skills
- Experience managing or mentoring junior team members
Preferred Skills:
- Experience in entertainment, events, or e-commerce industries
- Familiarity with dynamic content and journey-building tools
- Interest in automation, personalization, and conversion optimization
ASSUMPTION: While industry-specific experience is beneficial, a strong foundation in digital marketing and CRM is more important for this role.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (based on experience and industry standards for digital marketing roles in Melbourne)
Benefits:
- Complimentary event tickets
- Birthday leave
- Volunteering leave
- Wellbeing discounts & flu vaccinations
- Paid parental leave & free employee support (EAP)
- Global rewards and recognition
- Learning, development & career pathways
- A diverse, inclusive, and passionate team
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for digital marketing roles in Melbourne. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Live entertainment, ticketing, and technology
Company Size: Medium (51-200 employees)
Founded: 1995 (as Ticketek, now part of TEG)
Company Description:
- TEG is a global leader in live entertainment, ticketing, digital, and data, operating in seven countries
- TEG's portfolio includes Ticketek, SXSW Sydney, Laneway Festival, and 30+ entertainment brands across 40+ countries
- TEG is committed to bringing fans unforgettable experiences and connecting businesses to audiences through iconic venues, global tours, and world-class entertainment
Company Specialties:
- Live entertainment and events
- Ticketing and technology
- Global tours and experiences
Company Website: teg.com.au
ASSUMPTION: TEG's diverse portfolio and global presence offer unique opportunities for career growth and exposure to various aspects of the entertainment industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports directly to the Campaign Manager within the Ovation Agency
Work Arrangement: On-site, with potential for hybrid work arrangements
Growth Opportunities:
- Progression to senior roles within the Ovation Agency or other TEG brands
- Expansion into global markets and event types
- Development of skills in related areas, such as content creation, digital strategy, or campaign management
ASSUMPTION: This role offers a mix of strategic and hands-on experience, providing a strong foundation for career growth within the marketing and communications field.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): 4 Riverside Qy, Level 3, Southbank, Victoria 3000, AU
Geographic Context:
- Melbourne is Australia's cultural capital, with a vibrant arts scene and a strong focus on live entertainment
- The Southbank location offers easy access to public transportation, shopping, dining, and entertainment options
- Melbourne's mild climate and diverse neighborhoods provide a high quality of life for residents
Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: The Southbank location provides a central and convenient base for employees, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or video interview with the hiring manager and team members
- Final interview with the Campaign Manager or another senior team member
Key Assessment Areas:
- Digital marketing and CRM skills
- Email campaign management experience
- CMS and other relevant tool proficiency
- Communication and collaboration skills
- Problem-solving and analytical abilities
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of email campaigns you've managed and their outcomes
- Demonstrate your understanding of the entertainment industry and TEG's portfolio
- Showcase your ability to work collaboratively and manage multiple priorities
ATS Keywords: Digital marketing, CRM, email campaigns, CMS, user experience, performance analysis, audience segmentation, collaboration, communication, stakeholder management, mentoring, automation, personalization, conversion optimization
ASSUMPTION: TEG's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- CMS platforms (e.g., WordPress, Drupal, or other proprietary systems)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Passionate about live experiences
- Collaborative and inclusive
- Innovative and agile
- Committed to excellence
Work Style:
- Fast-paced and dynamic
- Results-driven and data-informed
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate your passion for live entertainment and experiences?
- Can you provide an example of a time when you successfully collaborated with a team to achieve a common goal?
- How do you approach learning new tools or platforms, and how have you applied this skill in previous roles?
ASSUMPTION: TEG values candidates who are passionate about live entertainment, collaborative, and committed to delivering excellence in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Adapting to new tools and platforms as needed
- Working in a fast-paced and sometimes unpredictable event-driven industry
- Balancing the need for consistency in messaging and design with the desire to innovate and experiment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to Digital Marketing Manager or Email Marketing Specialist positions in other industries, but with a focus on the entertainment sector
- TEG's global presence and diverse portfolio offer unique opportunities for career growth and exposure to various aspects of the entertainment industry
- Compared to other marketing roles, this position places a strong emphasis on email campaign management and website content updates
ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on the entertainment industry and unique portfolio of brands sets it apart.
📝 Sample Projects
- Developing and executing an email campaign to promote an upcoming concert or festival
- Managing website content updates for a major sporting event or tournament
- Analyzing email campaign performance and optimizing segmentation and targeting strategies
ASSUMPTION: These projects provide a snapshot of the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the needs of the business and the current event calendar.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Ovation Agency?
- How does TEG support the professional development and growth of its employees?
- What are the most challenging aspects of working in the entertainment industry, and how does TEG address these challenges?
- How does TEG measure the success of its email campaigns and website updates, and what KPIs are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing within the Ovation Agency and across TEG's portfolio of brands?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable job posting
- Tailor your resume to highlight your digital marketing and CRM skills, as well as any relevant experience with email campaigns and CMS tools
- Prepare examples of email campaigns you've managed and their outcomes, demonstrating your ability to plan, execute, and analyze campaign performance
- Showcase your understanding of the entertainment industry and TEG's portfolio, and explain how your skills and experiences make you a strong fit for this role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
