📌 Core Information
🔹 Job Title: Email Content Strategist
🔹 Company: Emails
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Anywhere in the world)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content strategy for email marketing campaigns
- Conducting research on target audience segments to tailor email content and optimize engagement
- Collaborating with cross-functional teams to produce high-quality email content
- Analyzing performance metrics and customer feedback to refine content strategies
- Staying up-to-date with industry trends and best practices in email marketing and content strategy
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. The ideal candidate will have a strong understanding of audience segmentation and tailored messaging, as well as exceptional writing and editing skills.
📋 Key Responsibilities
✅ Develop and implement a content strategy for email campaigns that aligns with overall marketing goals and customer needs
✅ Conduct research on target audience segments to tailor email content and optimize engagement
✅ Collaborate with writers, designers, and marketing teams to produce high-quality email content that reflects the brand's voice
✅ Analyze performance metrics and customer feedback to refine content strategies and enhance future campaigns
✅ Stay up-to-date with industry trends and best practices in email marketing and content strategy
ASSUMPTION: This role involves a mix of strategic planning and day-to-day content creation. The ideal candidate will be able to think strategically while managing the details of email content production.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)
Experience: 3+ years of experience in content strategy, email marketing, or a related field
Required Skills:
- Strong understanding of audience segmentation and tailored messaging
- Exceptional writing and editing skills, with a keen eye for detail
- Experience with email marketing platforms and analytics tools
- Ability to think strategically while managing day-to-day content needs
- Strong interpersonal skills to facilitate collaboration across teams
Preferred Skills:
- Familiarity with marketing automation tools
- Experience with A/B testing and optimization
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and A/B testing would be beneficial for this role, as they are common in email marketing.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level email marketing roles in the US)
Benefits:
- Competitive health, dental, and vision benefits
- Work remotely from anywhere in the world
- Unlimited PTO
- Flexible work hours
Working Hours: Full-time (40 hours per week, with flexible scheduling)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level email marketing roles in the US. The benefits listed are based on the company's profile and typical benefits for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: Small (11-50 employees)
Founded: Not specified
Company Description:
- Emails is an on-demand partner for email marketing, specializing in content strategy and execution
- The company focuses on enhancing customer engagement and driving measurable results for its clients
- Emails offers a remote work environment, allowing employees to work from anywhere in the world
Company Specialties:
- Email Content Strategy
- Email Marketing Campaigns
- Customer Engagement
Company Website: emails.co
ASSUMPTION: Emails is a small, specialized marketing agency focused on email content strategy and execution. The company's remote work policy allows for a diverse and global employee base.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role may report to the Marketing Director or a similar position
Work Arrangement: Remote (Anywhere in the world)
Growth Opportunities:
- Potential advancement to a senior role within the content strategy team
- Opportunities to expand skills in related areas, such as marketing automation or analytics
- Possibility to take on more responsibility as the company grows and client base expands
ASSUMPTION: As a small company, Emails may offer more opportunities for growth and advancement as the team expands and client base increases.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): N/A
Geographic Context:
- This role can be performed from anywhere in the world, with a focus on North American time zones
- The company's headquarters is in Miami, FL, but the team is distributed globally
- Working remotely requires strong self-motivation and time management skills
Work Schedule: Full-time (40 hours per week, with flexible scheduling)
ASSUMPTION: The remote work environment requires strong communication and time management skills. The flexible work schedule allows for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Take-home content strategy assignment
- Final interview with the marketing team
Key Assessment Areas:
- Writing and editing skills
- Understanding of audience segmentation and tailored messaging
- Strategic thinking and planning
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience in content strategy, email marketing, or a related field
- Demonstrate strong writing and editing skills in your resume and cover letter
- Showcase your understanding of audience segmentation and tailored messaging in your application materials
- Prepare for interview questions about your strategic thinking and planning skills, as well as your collaboration and communication abilities
ATS Keywords: Email Content Strategy, Email Marketing, Audience Segmentation, Tailored Messaging, Writing, Editing, Detail Orientation, Email Marketing Platforms, Analytics Tools, Strategic Thinking, Collaboration, Interpersonal Skills
ASSUMPTION: The application process may involve a take-home content strategy assignment to assess the candidate's skills and strategic thinking.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's client base and industry focus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
Work Style:
- Self-motivated and independent
- Strong communication and collaboration skills
- Adaptable and flexible
- Results-oriented and detail-focused
Self-Assessment Questions:
- Do you have a strong understanding of audience segmentation and tailored messaging?
- Are you able to think strategically while managing day-to-day content needs?
- Do you have strong interpersonal skills and the ability to collaborate effectively with cross-functional teams?
ASSUMPTION: Emails values candidates who are self-motivated, innovative, and results-driven, with strong communication and collaboration skills.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Balancing strategic thinking with day-to-day content production can be challenging
- Keeping up with industry trends and best practices in email marketing and content strategy may require continuous learning
- Collaborating effectively with cross-functional teams may require strong communication and interpersonal skills
ASSUMPTION: The remote work environment and the balance between strategic thinking and day-to-day content production may present unique challenges for the ideal candidate.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Specialist, but with a stronger focus on content strategy and audience segmentation
- Unlike some content strategy roles, this position requires a strong understanding of email marketing platforms and analytics tools
- Compared to other marketing roles, this position offers a unique blend of strategic planning and tactical content production
ASSUMPTION: This role is similar to other email marketing and content strategy positions, but with a unique focus on audience segmentation and tailored messaging.
📝 Sample Projects
- Developing a comprehensive content strategy for an email marketing campaign targeting a specific audience segment
- Conducting research on target audience segments to inform email content and optimize engagement
- Analyzing performance metrics and customer feedback to refine content strategies and enhance future campaigns
ASSUMPTION: The specific projects and tasks associated with this role may vary depending on the company's client base and industry focus.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the most pressing content challenges facing the company's clients?
- How does the company support the professional development and growth of its employees?
- What is the team's approach to collaboration and communication, particularly in a remote work environment?
- How does the company measure the success of its email marketing campaigns, and how does this role contribute to that success?
ASSUMPTION: Asking thoughtful questions about the role, the team, and the company's approach to email marketing and content strategy can help demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in content strategy, email marketing, or a related field
- Prepare for interview questions about your writing and editing skills, as well as your understanding of audience segmentation and tailored messaging
- If requested, complete a take-home content strategy assignment to demonstrate your skills and strategic thinking
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
