📌 Core Information
🔹 Job Title: Email Copywriter (AI First)
🔹 Company: Smart Marketer
🔹 Location: New York, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Writing, editing, and optimizing high-converting, brand-aligned email campaigns and flows
- Managing copy calendars and deliverables across multiple clients
- Leveraging AI tools to brainstorm, outline, and draft email content faster
- Collaborating with strategists, designers, and project managers to bring emails to life
- Adapting brand voice for each client while maintaining consistency and tone
- Creating A/B variants for testing and optimizing email performance
ASSUMPTION: This role requires a strong understanding of email marketing, brand voice management, and proficiency in using AI tools for copywriting.
📋 Key Responsibilities
✅ Write, edit, and optimize email campaigns and automated flows for multiple clients
✅ Manage copy calendars and deliverables across 5-6 clients
✅ Use AI tools to brainstorm, outline, and draft email content faster
✅ Collaborate with email strategists to align copy direction with client needs and performance insights
✅ Work with designers and project managers to create visually cohesive emails
✅ Maintain brand voice consistency across messages and create A/B variants for testing
✅ Maintain a fast-paced, high-quality output within a repeatable, efficient process
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: 3 to 5 years of copywriting experience, ideally in email, DTC, or digital performance marketing
Required Skills:
- Proficient in using AI tools (ChatGPT, Claude, etc.) for copywriting
- Excellent writing, editing, and proofreading skills
- Strong understanding of email marketing and customer journey
- Ability to manage multiple brand voices and maintain brand consistency
- Experience with A/B testing and performance optimization
Preferred Skills:
- Familiarity with email marketing platforms (e.g., Klaviyo)
- Experience with project management tools (e.g., ClickUp)
- Knowledge of design tools (e.g., Figma)
ASSUMPTION: Native-level English proficiency is required for this role due to the nature of the work and the client base.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for mid-level email copywriters in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level email copywriters in New York. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing Agency
Company Size: Small (2-10 employees) - This means a more intimate work environment with close collaboration among team members.
Founded: 2011 - Smart Marketer Agency has been in business for over a decade, providing stability and experience in the industry.
Company Description:
- Smart Marketer Agency specializes in email marketing, helping clients create and optimize high-converting email campaigns.
- The company focuses on using AI tools to streamline the copywriting process and improve performance.
- They work with a diverse range of clients, requiring adaptability and strong brand voice management skills.
Company Specialties:
- Email marketing strategy and execution
- AI-driven copywriting and optimization
- Brand voice management and consistency
Company Website: smartmarketer.com
ASSUMPTION: Smart Marketer Agency is focused on leveraging AI tools to improve email marketing performance, making this a unique opportunity for AI-savvy copywriters.
📊 Role Analysis
Career Level: Mid-Level - This role requires a solid foundation in copywriting, email marketing, and brand voice management, with 3 to 5 years of relevant experience.
Reporting Structure: This role reports directly to the Email Marketing Director and works closely with email strategists, designers, and project managers.
Work Arrangement: Remote OK - This role can be performed remotely, offering flexibility and the ability to work from anywhere.
Growth Opportunities:
- Advancement to Senior Email Copywriter or Email Marketing Manager roles
- Expanding skills in AI-driven copywriting and optimization
- Gaining experience working with a diverse range of clients
ASSUMPTION: This role offers significant growth potential for the right candidate, as they can develop their skills in AI-driven copywriting and gain experience working with a diverse range of clients.
🌍 Location & Work Environment
Office Type: Remote - This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.
Office Location(s): New York, United States
Geographic Context:
- New York is a major hub for digital marketing and advertising agencies.
- The remote work arrangement allows for greater flexibility and the ability to work from anywhere.
- The time zone (EST) may require some overlap with team members and clients in different time zones.
Work Schedule: Full-time (40 hours per week) with flexible scheduling - This role offers a flexible work schedule, allowing employees to balance their personal and professional lives.
ASSUMPTION: The remote work arrangement and flexible scheduling make this role an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Resume screening
- Phone or video call interview with the Email Marketing Director
- Writing test or case study
- Final interview with the team
Key Assessment Areas:
- Writing and editing skills
- Understanding of email marketing and customer journey
- Ability to manage multiple brand voices
- Proficiency in using AI tools for copywriting
- Cultural fit and team dynamics
Application Tips:
- Highlight your experience with AI tools and email marketing in your resume and cover letter.
- Tailor your application materials to demonstrate your understanding of the role and the company's focus on AI-driven copywriting.
- Prepare for the writing test or case study by brushing up on your email marketing and copywriting skills.
ATS Keywords: Email Copywriting, AI Tools, Brand Voice Management, Creative Testing, High-Volume Copywriting, Collaboration, Performance Optimization, Copy Editing, Campaign Management, Content Creation, Customer Journey, A/B Testing, Visual Cohesion, Copy Calendar Management, Performance Insights, Fast Writing
ASSUMPTION: Applicants should focus on demonstrating their proficiency in using AI tools for copywriting and their understanding of email marketing and brand voice management in their application materials.
🛠️ Tools & Technologies
- ChatGPT, Claude, Jasper.ai Copy.ai (or similar)
- Klaviyo, Figma, Google Docs, ClickUp, Slack
ASSUMPTION: Applicants should be comfortable using AI tools for copywriting and familiar with email marketing platforms, design tools, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Innovation - Embracing new technologies and approaches to improve performance
- Collaboration - Working closely with team members and clients to achieve shared goals
- Quality - Delivering high-quality, brand-aligned content that drives results
Work Style:
- Fast-paced - This role requires the ability to manage multiple projects simultaneously and meet tight deadlines
- Creative - Applicants should be able to think outside the box and develop innovative solutions to challenges
- Adaptable - This role requires the ability to adapt to new tools, technologies, and client needs
Self-Assessment Questions:
- How do you stay up-to-date with the latest AI tools and trends in email marketing?
- Can you provide an example of a time when you had to manage multiple brand voices simultaneously?
- How do you approach creative testing and optimization in your copywriting process?
ASSUMPTION: Applicants should be comfortable working in a fast-paced, collaborative environment and be open to learning and adapting to new tools and technologies.
⚠️ Potential Challenges
- Managing multiple brand voices and maintaining consistency across messages
- Keeping up with the fast-paced, high-volume demands of the role
- Adapting to new AI tools and technologies as they emerge
- Balancing the need for creativity with the need for efficiency and optimization
ASSUMPTION: Applicants should be prepared to manage multiple projects simultaneously, meet tight deadlines, and adapt to new tools and technologies in this role.
📈 Similar Roles Comparison
- This role is similar to other email copywriter positions, but with a greater emphasis on AI-driven copywriting and optimization.
- Compared to other digital marketing agencies, Smart Marketer Agency places a stronger focus on leveraging AI tools to improve performance.
- This role offers significant growth potential for the right candidate, as they can develop their skills in AI-driven copywriting and gain experience working with a diverse range of clients.
ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of this position and how it compares to other opportunities in the industry.
📝 Sample Projects
- Developing a high-converting email campaign for an e-commerce client using AI-generated drafts and manual refinement
- Creating and optimizing automated email flows for a SaaS client, improving user onboarding and engagement
- Managing copy calendars and deliverables for multiple clients, ensuring brand voice consistency and timely delivery
ASSUMPTION: Applicants should be prepared to provide examples of their copywriting work and explain how they have used AI tools to improve performance in their previous roles.
❓ Key Questions to Ask During Interview
- How does the company plan to integrate new AI tools and technologies into the copywriting process in the future?
- Can you describe the team structure and how this role fits into the overall email marketing strategy?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of email campaigns, and how are they tracked and optimized?
- How does the company approach work-life balance and employee well-being?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's focus on AI-driven copywriting and performance optimization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with AI tools and email marketing
- Prepare for the writing test or case study by brushing up on your email marketing and copywriting skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
