Email Copywriter

📌 Core Information

🔹 Job Title: Email Copywriter

🔹 Company: Sweat Pants Agency

🔹 Location: Montreal, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Yes, based in Canada

🚀 Job Overview

Key aspects of this role include:

• Creating persuasive and engaging email copy that drives conversions
• Collaborating with the marketing team to develop email marketing strategies
• Optimizing email content for deliverability, click-through rates, and A/B testing
• Staying up-to-date with industry trends and best practices in email marketing

ASSUMPTION: This role requires a strong focus on storytelling and persuasive writing to create compelling email campaigns that resonate with subscribers and drive action.

📋 Key Responsibilities

✅ Collaborate with the marketing team to develop email marketing strategies

✅ Write persuasive email copy that drives engagement and conversion

✅ Craft attention-grabbing subject lines that encourage opens

✅ Optimize email content for deliverability and click-through rates

✅ Conduct A/B tests to improve email performance

✅ Monitor industry trends and best practices in email marketing

ASSUMPTION: The ideal candidate will have a proven track record in email copywriting and a deep understanding of email marketing best practices.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) as an Email Copywriter or in a similar role

Required Skills:

• Excellent writing skills with a keen eye for detail
• Strong knowledge of email marketing best practices
• Proficient in using email marketing platforms (e.g., Mailchimp, Klaviyo)
• Familiarity with marketing automation and email personalization
• Ability to work collaboratively in a fast-paced environment
• Strong organizational and time management skills

Preferred Skills:

• Experience with eCommerce email marketing
• Fluency in French (Canada's official language)

ASSUMPTION: While not explicitly stated, experience with eCommerce email marketing and fluency in French could be valuable for this role due to the company's focus on eCommerce and the location in Montreal.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - 80,000 per year (Based on industry standards for mid-level email copywriters in Montreal)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for mid-level email copywriters in Montreal. Benefits are assumed based on typical offerings for companies of this size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in eCommerce marketing

Company Size: Small (11-50 employees) - Offers a close-knit team environment with ample opportunities for growth and impact

Founded: 2015 - Established as a leading digital marketing agency focused on helping subscription businesses grow through paid acquisition, CRO, and copy

Company Description:

• Sweat Pants Agency is a digital marketing agency that specializes in eCommerce marketing
• The company works with a diverse portfolio of clients and strives to help them achieve their growth goals through innovative marketing strategies
• The team is comprised of industry experts who are passionate about what they do and are dedicated to delivering exceptional results

Company Specialties:

• Paid acquisition
• Conversion rate optimization (CRO)
• Copywriting

Company Website: sweatpantsagency.com

ASSUMPTION: Sweat Pants Agency is a growing, dynamic company with a strong focus on results and client success. They value creativity, collaboration, and a passion for marketing.

📊 Role Analysis

Career Level: Mid-Level - This role requires proven experience in email copywriting and a solid understanding of email marketing best practices

Reporting Structure: The Email Copywriter will report directly to the Marketing Manager and collaborate closely with the marketing team

Work Arrangement: Remote (based in Canada) with flexible work hours

Growth Opportunities:

• Advancement to Senior Email Copywriter or Email Marketing Manager roles
• Expanding skills and expertise in eCommerce marketing and related fields
• Potential to work on high-impact projects for diverse clients

ASSUMPTION: This role offers ample opportunities for growth and development within the company, as well as the chance to work on a variety of projects for different clients.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the Montreal office if preferred)

Office Location(s): Montreal, Canada

Geographic Context:

• Montreal is a multicultural city with a vibrant arts and culture scene
• The city offers a high quality of life, with affordable housing, excellent healthcare, and a strong education system
• Montreal is a bilingual city, with French being the official language alongside English

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The remote work option allows for a better work-life balance and the ability to work from anywhere in Canada, while the Montreal office provides an opportunity for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video call interview with the Marketing Manager
• Writing test or case study
• Final interview with the Marketing Director

Key Assessment Areas:

• Writing skills and email copywriting expertise
• Understanding of email marketing best practices
• Cultural fit and alignment with company values
• Problem-solving skills and creativity

Application Tips:

• Highlight your experience with email copywriting and email marketing campaigns
• Include examples of your work and explain how you approached and solved specific challenges
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for the writing test or case study by researching the company and its clients

ATS Keywords: Email Copywriting, Email Marketing, Marketing Automation, Conversion Rate Optimization, Collaboration, Storytelling, Persuasive Writing, eCommerce Marketing

ASSUMPTION: The interview process will focus on assessing your writing skills, email marketing knowledge, and cultural fit. Be prepared to discuss your approach to email copywriting and provide examples of your work.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, Klaviyo)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: The ideal candidate will be proficient in using email marketing platforms and comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Results-driven
• Passionate about marketing

Work Style:

• Fast-paced and dynamic
• Results-oriented and data-driven
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about marketing and eager to learn and grow in the field?
• Do you have a strong work ethic and a commitment to delivering exceptional results?

ASSUMPTION: Sweat Pants Agency values creativity, collaboration, and a passion for marketing. Candidates who are results-driven, adaptable, and open to feedback will likely be a good fit for the company.

⚠️ Potential Challenges

• Managing multiple email campaigns and deadlines simultaneously
• Keeping up with industry trends and best practices in email marketing
• Adapting to the unique voice and tone of different clients
• Working remotely and maintaining productivity and focus

ASSUMPTION: The role may present challenges in managing multiple projects and deadlines, staying up-to-date with industry trends, and adapting to different client voices. Remote work may also require strong self-motivation and time management skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on email copywriting and marketing
• Email Copywriter roles may vary in focus, with some emphasizing creative writing and others focusing more on data analysis and optimization
• This role offers the opportunity to work on high-impact projects for diverse clients, providing ample opportunities for growth and development

ASSUMPTION: While this role shares similarities with other marketing positions, it is unique in its focus on email copywriting and marketing. Candidates should consider their preference for creative writing versus data analysis and optimization when comparing this role to others.

📝 Sample Projects

• Developing an email marketing campaign for an eCommerce client to promote a new product launch
• Creating a series of automated emails to welcome new subscribers and introduce them to the brand
• Optimizing an existing email campaign to improve open rates and click-through rates

ASSUMPTION: The Email Copywriter may work on a variety of projects, including new email campaigns, automated email series, and optimization efforts. These projects will require strong writing skills, an understanding of email marketing best practices, and the ability to adapt to different client voices and objectives.

❓ Key Questions to Ask During Interview

• What are the most challenging email marketing campaigns you've worked on, and how did you approach them?
• How does the company support the professional development and growth of its employees?
• What is the team's approach to collaboration and communication, especially when working remotely?
• How does the company measure the success of its email marketing campaigns, and how do those metrics influence future campaigns?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: During the interview, candidates should ask questions that demonstrate their interest in the role and the company, as well as their understanding of email marketing and the challenges it presents. They should also be prepared to discuss their own experiences and approaches to email copywriting and marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in email copywriting and marketing
• Prepare for the writing test or case study by researching the company and its clients
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.