Email Creative Ops

📌 Core Information

🔹 Job Title: Email Creative Ops

🔹 Company: Fluent, LLC

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-03

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: Remote (Canada only)

🚀 Job Overview

Key aspects of this role include:

• Executing email marketing campaigns with precision, speed, and high quality
• Configuring creative assets and continuously optimizing based on performance data
• Working under the direction of a Campaign Strategist to implement campaigns
• Collaborating with a tight-knit team in a dynamic, fast-paced environment

ASSUMPTION: This role requires a strong sense of urgency and attention to detail, as well as the ability to work independently and follow instructions.

📋 Key Responsibilities

✅ Build and configure email creatives to meet internal standards and industry best practices

✅ Follow detailed directions from the Campaign Strategist to implement campaigns precisely and on time

✅ Code responsive email templates using HTML and CSS

✅ Test and optimize subject lines, headers, from lines, body content/code, and URLs

✅ Monitor creative performance, inbox placement, and spam rates

✅ Perform quality assurance (QA) checks on all emails prior to deployment

✅ Track and analyze performance metrics and raise flags proactively when issues are detected

✅ Conduct regular research and apply optimizations to help exceed internal goals and industry averages

✅ Ensure campaign accuracy, compliance (e.g., CAN-SPAM), and alignment with deliverability best practices as well as with internal compliance department guidelines

ASSUMPTION: This role involves a high level of responsibility and requires strong attention to detail, as well as the ability to work under pressure and meet tight deadlines.

🎯 Required Qualifications

Education: Relevant degree or diploma in a related field (e.g., Marketing, Graphic Design, or Computer Science)

Experience: 0-2 years of experience in email marketing, creative ops, or a related role

Required Skills:

• Strong working knowledge of HTML and CSS for email template development
• Meticulous attention to detail and a strong QA process
• Fluent in English, with excellent written communication
• Demonstrated ability to work independently and follow instructions without micromanagement
• Strong multitasking skills and a sense of urgency
• High availability — must be reachable and responsive, this may include some off hours
• Strong common sense and ability to make smart, informed decisions independently
• Clear obsession with optimization, accuracy, and continuous performance improvement

Preferred Skills:

• Experience with email service providers (ESPs) such as Mailchimp, SendGrid, or similar
• Familiarity with email marketing best practices and industry standards
• Basic knowledge of JavaScript and email marketing automation

ASSUMPTION: While not explicitly stated, having experience with email marketing and relevant tools is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $55,000 to $75,000 CAD + Bonus - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Benefits:

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Working Hours: Full-time, with some flexibility for off-hours work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Fluent, LLC operates in the Advertising Services industry, focusing on customer acquisition, publisher monetization, and advertising technology.

Company Size: Fluent, LLC has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Fluent, LLC was founded in 2010, giving it over a decade of experience in the industry.

Company Description:

• Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers.
• Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale.
• Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey.

Company Specialties:

• Customer Acquisition
• Publisher Monetization
• Advertising Network
• Advertising Technology
• Site Monetization
• Retail Media
• and Commerce Media

Company Website: https://www.fluentco.com/

ASSUMPTION: Fluent, LLC is a well-established company with a strong focus on performance marketing and customer acquisition. They offer a dynamic work environment with opportunities for growth and collaboration.

📊 Role Analysis

Career Level: This role is suitable for entry to mid-level professionals with 0-2 years of experience in email marketing, creative ops, or a related field.

Reporting Structure: The Email Creative Ops will report directly to the Campaign Strategist and work closely with the creative and marketing teams.

Work Arrangement: This role is remote, with a requirement to be reachable and responsive during off hours as needed.

Growth Opportunities:

• Ample career and professional growth opportunities within the company
• Potential to advance to senior roles in email marketing or related fields
• Chance to work on high-impact campaigns and make a significant contribution to the company's success

ASSUMPTION: Given the company's size and growth potential, there are likely numerous opportunities for career advancement and professional development within Fluent, LLC.

🌍 Location & Work Environment

Office Type: Fluent, LLC has a new headquarters with an open floor plan to drive collaboration.

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada.
• The city is known for its multiculturalism, vibrant arts scene, and diverse neighborhoods.
• Toronto offers a high quality of life, with numerous amenities, attractions, and recreational opportunities.

Work Schedule: Full-time, with some flexibility for off-hours work as needed

ASSUMPTION: Working remotely for a company based in Toronto may require some flexibility in working hours to accommodate time zone differences and ensure effective communication with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or test related to email marketing and HTML/CSS skills
• Interview with the Campaign Strategist or another member of the marketing team
• Final interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

• Technical skills in HTML, CSS, and email marketing
• Attention to detail and quality assurance processes
• Communication and collaboration skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences related to email marketing and creative ops
• Include a cover letter that demonstrates your enthusiasm for the role and your understanding of the company's mission and values
• Prepare for the technical assessment by brushing up on your HTML, CSS, and email marketing knowledge
• Research the company and the role thoroughly to show your preparation and interest during the interview

ATS Keywords: Email Marketing, HTML, CSS, Quality Assurance, Performance Optimization, Attention to Detail, Multitasking, Communication, Independent Work, Compliance, Data Analysis, Campaign Execution, Research, Problem Solving, Creativity, Time Management

ASSUMPTION: The application process for this role may involve multiple stages, including a technical assessment or test, to evaluate the candidate's skills and fit for the position.

🛠️ Tools & Technologies

• HTML and CSS for email template development
• Email service providers (ESPs) such as Mailchimp, SendGrid, or similar
• Email marketing automation tools (if applicable)
• Project management and collaboration tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Collaborative
• Innovative
• Customer-focused
• Accountable

Work Style:

• Dynamic and fast-paced
• Results-oriented
• Team-focused
• Adaptable and flexible
• Data-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you highly detail-oriented and committed to quality assurance?
• Do you have strong communication and collaboration skills?
• Are you comfortable working independently and making decisions under pressure?
• Do you share Fluent's commitment to performance, innovation, and customer focus?

ASSUMPTION: Candidates should assess their fit with Fluent's company values and work style to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Working under pressure and meeting tight deadlines
• Adapting to changes in priorities or campaign requirements
• Ensuring compliance with internal guidelines and industry standards
• Dealing with technical issues or performance problems that may arise

ASSUMPTION: This role may present challenges related to time management, prioritization, and problem-solving, as well as the need to adapt to changes in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position places a stronger emphasis on creative ops and campaign execution
• Unlike some other roles in the industry, this position requires a strong sense of urgency and high availability
• Career progression in this role may lead to senior positions in email marketing or related fields, such as Campaign Manager or Email Marketing Manager

ASSUMPTION: This role may differ from other email marketing positions in its focus on creative ops and campaign execution, as well as its requirements for high availability and a strong sense of urgency.

📝 Sample Projects

• Developing and optimizing email templates for a major brand launch campaign
• Implementing A/B tests to improve open rates and click-through rates for a series of promotional emails
• Monitoring and analyzing campaign performance metrics to identify trends and make data-driven optimizations

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Email Creative Ops may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other teams within the company?
• What are the most challenging aspects of this role, and how can I prepare for them?
• How does Fluent support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences related to email marketing and creative ops
• Include a cover letter that demonstrates your enthusiasm for the role and your understanding of the company's mission and values
• Prepare for the technical assessment by brushing up on your HTML, CSS, and email marketing knowledge
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.