📌 Core Information
🔹 Job Title: Email & Data Marketing Coordinator
🔹 Company: Live Nation
🔹 Location: Farringdon, London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing email marketing campaigns to drive audience growth and engagement
- Optimizing CRM strategies and leveraging first-party data for digital advertising
- Maintaining GDPR compliance in all data management practices
- Collaborating with the marketing team to align email strategies with overall festival campaigns
- Generating reports to assess email and data performance and refine strategies
ASSUMPTION: This role requires a proactive and analytical mindset, with the ability to work under pressure and thrive in a fast-paced environment. Previous experience in email marketing or a related field is preferred but not required.
📋 Key Responsibilities
✅ Plan, build, and execute email marketing campaigns for all festivals, ensuring content aligns with brand guidelines and marketing objectives
✅ Oversee segmentation, audience targeting, and automation workflows to optimize email performance
✅ Monitor deliverability, list hygiene, and email compliance with GDPR regulations
✅ Manage and optimize data capture points on festival websites to increase first-party data collection
✅ Collaborate with marketing managers to integrate CRM data into paid social and programmatic campaigns
✅ Generate regular reports to assess email and data performance, and analyze audience insights to refine strategies
ASSUMPTION: This role involves a significant amount of data analysis and campaign management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience in email marketing, data management, or a related field
Required Skills:
- Proven track record of increasing audience growth and engagement through optimized email marketing
- Experience using first-party data in digital advertising campaigns
- Strong analytical and proactive mindset
- Ability to work under pressure and meet tight deadlines
- Excellent communication and collaboration skills
Preferred Skills:
- Previous experience in the live events or ticketing industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in email marketing software (e.g., Mailchimp) and data management tools is expected for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £30,000 per annum (AI-estimated, based on industry standards for entry-level marketing roles in London)
Benefits:
- Generous vacation time
- Healthcare benefits
- Retirement benefits
- Student loan repayment
- Tuition reimbursement
- Paid caregiver leave
- Employee ticketing program
Working Hours: Full-time, Monday - Friday, 10:00 AM - 6:00 PM. This role may require working on-site at festivals across the summer months.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders in ticketing, concerts, media, and artist nation management.
Company Size: Live Nation Entertainment has 10,001+ employees globally, with a significant presence in the live events and entertainment industry.
Founded: Live Nation Entertainment was founded in 2010 through the merger of Live Nation and Ticketmaster.
Company Description:
- Live Nation Entertainment is the global leader in live events and ticketing, offering exciting opportunities across various disciplines.
- The company is recognized for its generous benefits, including student loan repayment, caregiver leave, and free concert tickets through its employee ticket concierge program.
- Live Nation Entertainment is committed to fostering a diverse and inclusive work environment, with equal opportunities for all employees.
Company Specialties:
- Concerts and festivals
- Ticketing
- Sponsorship
- Artist management
Company Website: livenationentertainment.com
ASSUMPTION: Live Nation Entertainment's large size and global presence offer ample opportunities for career growth and development within the live entertainment industry.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department, offering opportunities for growth and development in the live events and entertainment industry.
Reporting Structure: The Email & Data Marketing Coordinator reports directly to the Senior Marketing and Operations Manager (Carolyn Bates).
Work Arrangement: This role is on-site, with the possibility of working at festivals across the summer months. The working hours are full-time, Monday - Friday, 10:00 AM - 6:00 PM.
Growth Opportunities:
- Expanding skills and knowledge in email marketing, data management, and digital advertising
- Gaining experience working on high-profile festivals and events
- Potential career progression within the marketing department or other divisions of Live Nation Entertainment
ASSUMPTION: This role offers a unique opportunity to gain valuable experience in the live events and entertainment industry, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Live Nation Entertainment's London office is a modern, collaborative workspace located in Farringdon, a vibrant and central neighborhood.
Office Location(s): 9348 Civic Center Dr, Beverly Hills, California, USA (global headquarters); 1041 N Formosa Ave, West Hollywood, California, USA; 430 W 15th St, Brooklyn, NY, USA; 111 E Wacker Dr, #1400, Chicago, Illinois, USA; 450 Mission St, #300, San Francisco, California, USA; 2000 W Loop Fwy S, Houston, Texas, USA; 1201 Villa Pl, #200, Nashville, Tennessee, USA; 359 E Paces Ferry Rd NE, #4, Atlanta, Georgia, USA; 3950 S Las Vegas Blvd, Las Vegas, Nevada, USA; 4686 E Van Buren St, Phoenix, Arizona, USA
Geographic Context:
- Farringdon is a well-connected, central London neighborhood with excellent transport links
- The area offers a wide range of amenities, including shops, restaurants, and cultural attractions
- Live Nation Entertainment's London office is located near major attractions such as the British Museum and Covent Garden
Work Schedule: Full-time, Monday - Friday, 10:00 AM - 6:00 PM. This role may require working on-site at festivals across the summer months.
ASSUMPTION: Live Nation Entertainment's London office offers a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager (Carolyn Bates)
- Final round interview with the marketing team
Key Assessment Areas:
- Email marketing campaign management skills
- Data management and analysis capabilities
- Collaboration and communication skills
- Problem-solving and adaptability in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in email marketing, data management, and digital advertising
- Demonstrate your understanding of the live events and entertainment industry and how your skills align with the role's requirements
- Prepare examples of your previous email marketing campaigns or data analysis projects to discuss during the interview
ATS Keywords: Email marketing, data management, digital advertising, CRM, segmentation, audience growth, GDPR compliance, campaign management, performance analysis
ASSUMPTION: Live Nation Entertainment's application process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Email Marketing: Mailchimp (primary ESP), segmentation tools
- Analytics & Reporting: Google Analytics, internal CRM reports
- Advertising Platforms: Meta Ads Manager, Google Ads, programmatic platforms
- Data Management: CRM systems, audience segmentation tools
- Compliance: GDPR adherence tools, consent management systems
ASSUMPTION: Familiarity with these tools and platforms is expected for this role, although specific training may be provided upon hire.
👔 Cultural Fit Considerations
Company Values:
- Passion for live events and entertainment
- Collaboration and teamwork
- Innovation and continuous learning
- Accountability and results-driven mindset
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
- Flexible work arrangements, including on-site work and festival attendance
Self-Assessment Questions:
- Do you have a genuine passion for live events and entertainment, and how do you stay up-to-date with industry trends?
- How do you approach working collaboratively with a team, and can you provide an example of a successful team project you've worked on?
- In a fast-paced environment, how do you prioritize your workload and ensure you meet tight deadlines?
ASSUMPTION: Live Nation Entertainment values candidates who are passionate about live events and entertainment, collaborative, and adaptable in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple email marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working under pressure and meeting tight deadlines, particularly during festival seasons
- Adapting to changes in the live events and entertainment industry, which can be unpredictable and fast-paced
- Maintaining GDPR compliance in all data management practices, requiring a strong understanding of data protection regulations
ASSUMPTION: These challenges are inherent to the live events and entertainment industry and can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to other email marketing coordinator positions, but with a focus on the live events and entertainment industry
- Compared to other marketing roles, this position places a greater emphasis on data management and digital advertising
- Career progression in this role could lead to senior marketing positions within Live Nation Entertainment or other live events and entertainment companies
ASSUMPTION: This role offers unique opportunities for career growth and development within the live events and entertainment industry.
📝 Sample Projects
- Developing and executing an email marketing campaign for a major festival, including segmentation, automation workflows, and A/B testing
- Analyzing audience data to optimize digital advertising campaigns and improve overall festival marketing strategies
- Managing and optimizing data capture points on festival websites to increase first-party data collection and improve audience engagement
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Email & Data Marketing Coordinator role.
❓ Key Questions to Ask During Interview
- Can you describe the typical email marketing campaign process for a festival, and how my role would fit into that workflow?
- How does the marketing team collaborate with other departments, such as ticketing and artist management, to ensure consistent messaging and branding across all festival communications?
- What opportunities are there for professional growth and development within the marketing department and Live Nation Entertainment as a whole?
- How does Live Nation Entertainment support work-life balance for employees, particularly during busy festival seasons?
- Can you provide an example of a successful email marketing campaign that the team has executed, and what made it particularly effective?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the live events and entertainment industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in email marketing, data management, and digital advertising
- Prepare examples of your previous email marketing campaigns or data analysis projects to discuss during the interview
- Follow up with the hiring manager (Carolyn Bates) one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
