📌 Core Information
🔹 Job Title: Email Developer – Salesforce Marketing Cloud
🔹 Company: Acxiom
🔹 Location: Remote/Homebased (Conway, AR)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Senior
🔹 Remote Status: Remote (Homebased)
🚀 Job Overview
Key aspects of this role include:
- Developing responsive, cross-browser compatible emails using HTML and CSS
- Creating dynamic content with AMPScript and/or SSJS within Salesforce Marketing Cloud
- Designing and implementing email templates and content blocks
- Staying current with Salesforce Marketing Cloud platform features and capabilities
- Collaborating with a team to ensure accurate execution for a customer in a regulated industry
ASSUMPTION: This role requires a high level of attention to detail and a strong focus on accuracy over speed, given the regulated industry context.
📋 Key Responsibilities
✅ Review and slice customer-provided graphic design files (PSD, images, etc.)
✅ Hand code HTML and CSS for emails, ensuring cross-browser/client compatibility
✅ Develop responsive and mobile-first emails
✅ Develop dynamic content using AMPScript and/or SSJS
✅ Develop Salesforce Marketing Cloud email templates and content blocks
✅ Stay current with Salesforce Marketing Cloud platform features and capabilities
✅ Assist with developing best practices and processes for the team
ASSUMPTION: The role may involve occasional on-call duties to support email campaigns during off-hours, given the nature of email marketing.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, computer science, information systems, computer engineering, or equivalent experience
Experience: 5+ years' experience developing emails in HTML, 2+ years' experience with Salesforce Marketing Cloud
Required Skills:
- Proficient in HTML, CSS, and responsive design
- Experience with Salesforce Marketing Cloud, AMPScript, and/or SSJS
- Strong attention to detail and quality assurance skills
- Ability to work independently and collaboratively in a team environment
Preferred Skills:
- Certification: SFMC Email Specialist
- Experience in a regulated industry
ASSUMPTION: While not explicitly stated, familiarity with version control systems (e.g., Git) and email marketing best practices would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Email Developer role with 5+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM CST, with flexibility for occasional off-hours support
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Acxiom operates in the advertising services industry, focusing on data-driven marketing solutions for clients worldwide.
Company Size: Acxiom is a mid-sized company with 1,001-5,000 employees, providing a structured yet collaborative work environment.
Founded: Acxiom was founded in 1969 and has since grown into a global leader in data management and marketing technology.
Company Description:
- Acxiom helps leading brands and agencies make better decisions through connected data and technology.
- The company specializes in marketing services, direct marketing agency, digital agency, information technology, marketing technology, data management, customer data platform, identity resolution, and analytics and strategy.
- Acxiom is committed to data ethics and governance, bringing a privacy-first approach to serving clients globally.
Company Specialties:
- Data-driven marketing
- Customer data management
- Identity resolution
- Marketing technology
- Data analytics and strategy
Company Website: www.acxiom.com
ASSUMPTION: Acxiom's focus on data-driven marketing and commitment to data ethics make it an attractive employer for professionals seeking a balance between innovation and responsibility.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in email development tasks.
Reporting Structure: The Email Developer reports to the Email Development Manager and collaborates with cross-functional teams, including creative, project management, and account management.
Work Arrangement: This role is remote/homebased, with the primary location in Conway, AR. Occasional travel may be required for team meetings or client presentations.
Growth Opportunities:
- Advancement to Email Development Manager or similar leadership roles
- Expansion into related marketing technology or data management roles
- Professional development through training and certifications (e.g., SFMC Email Specialist)
ASSUMPTION: Given Acxiom's global presence and diverse service offerings, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Remote/homebased, with the option to work from Acxiom's Conway, AR office or other approved locations
Office Location(s): Conway, AR (primary), with additional offices in New York, NY; London, UK; Frankfurt, Germany; Gdansk, Poland; Shanghai, China; and Mexico City, Mexico
Geographic Context:
- Conway, AR is a suburban city located approximately 30 minutes north of Little Rock, offering a mix of urban and rural living
- The area provides a lower cost of living compared to major metropolitan cities, with access to outdoor recreation, cultural attractions, and a growing food scene
- Acxiom's remote work arrangement allows for flexibility in living arrangements and reduced commuting time
Work Schedule: Full-time, typically Monday-Friday, with occasional off-hours support for email campaigns
ASSUMPTION: The remote work arrangement may require occasional on-call duties to support email campaigns during off-hours, depending on the team's needs and client requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or coding challenge
- Final interview with the Email Development Manager and/or other team members
- Background check and offer extension
Key Assessment Areas:
- Technical skills in HTML, CSS, and Salesforce Marketing Cloud
- Problem-solving and troubleshooting abilities
- Attention to detail and quality assurance skills
- Collaboration and communication skills
- Adaptability and willingness to learn new tools and technologies
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on email development, Salesforce Marketing Cloud, and related technologies
- Tailor your cover letter to demonstrate your understanding of the role and Acxiom's mission
- Prepare a portfolio or examples of your email development work, showcasing your ability to create responsive, cross-browser compatible emails
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: HTML, CSS, Salesforce Marketing Cloud, Email Development, Responsive Design, Dynamic Content, AMPScript, SSJS, Cross-browser Compatibility, Mobile First, Attention to Detail, Quality Assurance
ASSUMPTION: Acxiom's application process may involve an Applicant Tracking System (ATS) that scans resumes for relevant keywords, so including these terms strategically in your application materials can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- HTML, CSS
- Salesforce Marketing Cloud (Email Studio, Content Builder, AMPScript, SSJS)
- Graphic design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Version control systems (e.g., Git)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
ASSUMPTION: Familiarity with additional marketing technology tools and platforms may be beneficial for this role, as Acxiom offers a wide range of services to its clients.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Results-driven
- Adaptable and flexible
- Attention to detail
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you manage multiple projects simultaneously?
- Are you detail-oriented and committed to delivering high-quality work, even under tight deadlines?
- Can you collaborate effectively with cross-functional teams and contribute to a positive, inclusive work environment?
ASSUMPTION: Acxiom values employees who are passionate about their work, committed to delivering exceptional results, and dedicated to fostering a collaborative and inclusive team culture.
⚠️ Potential Challenges
- Occasional off-hours support for email campaigns, depending on the team's needs and client requirements
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Adapting to changes in client requirements, marketing strategies, or industry regulations
- Staying current with the latest trends and best practices in email marketing and Salesforce Marketing Cloud
ASSUMPTION: These challenges can be overcome by maintaining a strong focus on organization, time management, and continuous learning and development.
📈 Similar Roles Comparison
- Compared to other Email Developer roles, this position places a stronger emphasis on accuracy and attention to detail, given the regulated industry context
- Acxiom's global presence and diverse service offerings provide opportunities for career growth and development not typically found in smaller organizations
- This role may offer more stability and long-term growth potential than freelance or contract email development positions
ASSUMPTION: When considering similar roles, it's essential to evaluate the company's size, industry, and growth potential, as well as the specific requirements and responsibilities of the position.
📝 Sample Projects
- Developing a responsive, mobile-first email template for a client in the financial services industry, ensuring compliance with industry regulations and best practices
- Creating dynamic content using AMPScript and/or SSJS to personalize email campaigns for a retail client, improving open rates and click-throughs
- Optimizing email campaigns for accessibility and cross-browser compatibility, following the latest web standards and best practices
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Email Developer role at Acxiom, focusing on accuracy, innovation, and attention to detail.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What are the most significant challenges facing the email development team currently, and how can this role contribute to addressing them?
- How does Acxiom support the professional development and growth of its email development team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Acxiom ensure a positive and inclusive work environment, and what resources are available to support work-life balance?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant experience and skills, focusing on email development, Salesforce Marketing Cloud, and related technologies
- Tailor your cover letter to demonstrate your understanding of the role and Acxiom's mission, emphasizing your fit with the company's values and work style
- Prepare a portfolio or examples of your email development work, showcasing your ability to create responsive, cross-browser compatible emails
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
