Email Digital Marketing Analyst - All LATAM - Remote

📌 Core Information

🔹 Job Title: Email Digital Marketing Analyst - All LATAM - Remote

🔹 Company: World Business Lenders, LLC

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Contract/Consultant

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote for Turkey, LATAM and India

🚀 Job Overview

Key aspects of this role include:

• Driving targeted engagement and ensuring data-driven marketing decisions
• Monitoring and analyzing lead quality to improve campaign performance
• Optimizing and executing email marketing campaigns
• Supporting ongoing email marketing initiatives and automation
• Utilizing HubSpot for campaign automation, workflow creation, and data analysis
• Tracking and reporting conversion metrics using Google Analytics and Ads

ASSUMPTION: This role requires a strong focus on data analysis and campaign optimization to drive customer engagement and improve ROI.

📋 Key Responsibilities

✅ Monitor and analyze lead quality to improve campaign performance

✅ Optimize and execute email marketing campaigns to enhance customer engagement

✅ Support ongoing email marketing initiatives, including A/B testing and automation

✅ Create and manage marketing campaigns and audience segmentations

✅ Utilize HubSpot for campaign automation, workflow creation, and data analysis

✅ Track and report conversion metrics using Google Analytics and Ads to measure ROI

ASSUMPTION: This role requires a high level of attention to detail and a strong analytical mindset to effectively monitor and optimize marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in digital marketing, with a focus on email marketing

Required Skills:

• Hands-on experience tracking conversions in Google Analytics, Google Ads, and Google Tag Manager
• Ability to analyze data and provide actionable insights for campaign improvements
• Experience in audience segmentation and targeted marketing strategies
• Detail-oriented, analytical mindset with excellent communication skills

Preferred Skills:

• Fluency in Spanish (for LATAM region)
• Experience working remotely in a global team

ASSUMPTION: Fluency in Spanish is highly desirable for this role due to the focus on the LATAM region, and experience working remotely is beneficial for a successful 100% remote position.

💰 Compensation & Benefits

Salary Range: USD $50,000 - $70,000 per year (based on experience and location)

Benefits:

• PTO (Paid Time Off)

Working Hours: Generally 9:00am-6:00pm Eastern, Monday through Friday, with flexibility based on operational requirements

ASSUMPTION: The salary range is estimated based on industry standards for a digital marketing analyst role with 3+ years of experience and a focus on email marketing. The working hours are flexible, but the role may require additional hours based on operational needs.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - World Business Lenders (WBL) provides general purpose short-term real estate collateralized commercial loans to small and medium-sized businesses throughout the United States.

Company Size: 201-500 employees - WBL is a mid-sized company with a 100% remote workforce, offering opportunities for growth and collaboration within a diverse team.

Founded: 2011 - WBL was founded by a seasoned team of entrepreneurs with strong track records of launching, financing, and growing successful small businesses.

Company Description:

• WBL focuses on making working capital available to eligible businesses for expansion and growth
• The company's unique approach to lending concentrates on the history and financial performance of the business, rather than personal assets and the business owner's credit score
• WBL's sole focus is making loans to small businesses, with a mission to help businesses grow and succeed

Company Specialties:

• Access to Working Capital for Small Businesses
• Tailored Small Business Loans
• Business Loans, Business Financing, and Alternative Business Loan
• Business Funding and Loans Based on Cash Flow
• Bad Credit Business Loans

Company Website: http://www.wbl.com

ASSUMPTION: WBL's focus on small business lending and growth makes this role an excellent fit for candidates passionate about supporting business development and financial services.

📊 Role Analysis

Career Level: Mid-level - This role requires 3+ years of experience in digital marketing, with a focus on email marketing, and offers opportunities for growth and development within the marketing team.

Reporting Structure: The Digital Marketing Analyst will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales and Product.

Work Arrangement: 100% Remote - This role is fully remote, with the option to work from home or a co-working space, allowing for flexibility and work-life balance.

Growth Opportunities:

• Expanding skills in digital marketing and data analysis
• Gaining experience working remotely in a global team
• Potential for career progression within the marketing department or the company

ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to work remotely and gain experience in a global team.

🌍 Location & Work Environment

Office Type: 100% Remote - This role does not require a physical office presence, allowing for flexibility and work-life balance.

Office Location(s): Mexico City, Ciudad de México, Mexico (remote work from home or co-working space)

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse population
• The city offers a mix of historical sites, modern attractions, and a thriving food scene
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Generally 9:00am-6:00pm Eastern, Monday through Friday, with flexibility based on operational requirements

ASSUMPTION: The remote work arrangement allows for flexibility and work-life balance, while the geographic context of Mexico City offers a dynamic and culturally rich environment for remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Data analysis and interpretation skills
• Email marketing campaign management experience
• HubSpot automation and workflow creation
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in digital marketing and email marketing
• Include specific examples of campaign optimization and data-driven decision-making
• Demonstrate strong analytical skills and attention to detail
• Showcase excellent communication skills and the ability to work remotely

ATS Keywords: Digital Marketing, Email Marketing, Google Analytics, Google Ads, HubSpot, Campaign Optimization, Data Analysis, Remote Work

ASSUMPTION: The application process is designed to assess the candidate's technical skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot (for campaign automation, workflow creation, and data analysis)
• Google Analytics (for tracking and reporting conversion metrics)
• Google Ads (for paid advertising campaigns)
• Google Tag Manager (for tracking and managing marketing tags)

ASSUMPTION: The tools and technologies listed are essential for this role and will be used daily to monitor, optimize, and execute marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus - WBL prioritizes the needs and success of its customers
• Integrity - The company values honesty, transparency, and ethical business practices
• Collaboration - WBL fosters a team-oriented environment, encouraging open communication and cooperation

Work Style:

• Remote-friendly - WBL offers a 100% remote work arrangement, allowing for flexibility and work-life balance
• Data-driven - The company values data-driven decision-making and continuous improvement
• Customer-centric - WBL focuses on understanding and meeting the needs of its customers

Self-Assessment Questions:

• Do you have strong analytical skills and a detail-oriented mindset?
• Are you comfortable working remotely and collaborating with a global team?
• Do you thrive in a data-driven environment and enjoy optimizing marketing campaigns?

ASSUMPTION: Candidates who align with WBL's company values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing time zones and coordinating with a global team
• Adapting to a fully remote work environment and maintaining productivity
• Balancing multiple marketing campaigns and priorities
• Keeping up with industry trends and best practices in digital marketing

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from a traditional marketing analyst position in its focus on email marketing and campaign optimization
• Compared to other digital marketing roles, this position requires a strong analytical mindset and a focus on data-driven decision-making
• Career progression may include opportunities to specialize in email marketing or move into a more senior marketing role

ASSUMPTION: This role offers a unique blend of marketing and analytical skills, with opportunities for growth and development within the marketing department or the company.

📝 Sample Projects

• Optimizing an email marketing campaign to improve open rates and click-throughs
• Analyzing customer data to segment audiences and tailor marketing messages
• Creating and implementing a HubSpot workflow to automate email marketing campaigns

ASSUMPTION: These sample projects demonstrate the day-to-day responsibilities and required skills for this role, focusing on data analysis, campaign optimization, and automation.

❓ Key Questions to Ask During Interview

• How does this role support the company's mission to help small businesses grow and succeed?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how will this role contribute to that process?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the marketing department's goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience in digital marketing and email marketing
• Tailor your cover letter to explain how your skills and experience make you a strong fit for this role
• Prepare examples of campaign optimization and data-driven decision-making
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.