Email Digital Marketing Analyst - Colombia

📌 Core Information

🔹 Job Title: Email Digital Marketing Analyst - Colombia

🔹 Company: World Business Lenders, LLC

🔹 Location: Colombia (Remote)

🔹 Job Type: Contract/Consultant

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Driving targeted engagement and data-driven marketing decisions
• Optimizing email marketing campaigns and improving lead quality
• Utilizing HubSpot for automation, workflow creation, and data analysis
• Tracking and reporting conversion metrics using Google Analytics and Ads

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to email marketing and campaign performance monitoring.

📋 Key Responsibilities

✅ Monitor and analyze lead quality to improve campaign performance

✅ Optimize and execute email marketing campaigns to enhance customer engagement

✅ Support ongoing email marketing initiatives, including A/B testing and automation

✅ Create and manage marketing campaigns and audience segmentations

✅ Utilize HubSpot for campaign automation, workflow creation, and data analysis

✅ Track and report conversion metrics using Google Analytics and Ads to measure ROI

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a heavy emphasis on data-driven decision making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in digital marketing, with a focus on email marketing

Required Skills:

• Hands-on experience tracking conversions in Google Analytics, Google Ads, and Google Tag Manager
• Ability to analyze data and provide actionable insights for campaign improvements
• Experience in audience segmentation and targeted marketing strategies
• Detail-oriented, analytical mindset with excellent communication skills

Preferred Skills:

• Fluency in Spanish (for better communication with local teams and customers)
• Experience working remotely in a global team

ASSUMPTION: While not explicitly stated, fluency in Spanish and remote work experience may be beneficial for this role due to the location and company's global presence.

💰 Compensation & Benefits

Salary Range: USD $45,000 - $65,000 per year (Estimated, based on market rates for similar roles and experience levels in Colombia)

Benefits:

• PTO (Paid Time Off)

Working Hours: Generally 9:00 AM - 6:00 PM Eastern, Monday through Friday (Flexible based on operational requirements)

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Colombia. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - World Business Lenders specializes in providing short-term real estate collateralized commercial loans to small and medium-sized businesses

Company Size: 201-500 employees - This size allows for a structured yet flexible work environment, with opportunities for growth and collaboration

Founded: 2011 - World Business Lenders has been operating for over a decade, providing stability and experience in the industry

Company Description:

• World Business Lenders focuses on making working capital available to eligible businesses for expansion and growth
• The company's unique approach to lending concentrates on the history and financial performance of the business rather than personal assets and credit scores
• World Business Lenders' sole focus is making loans to small businesses, demonstrating a deep understanding of their needs and challenges

Company Specialties:

• Access to Working Capital for Small Businesses
• Tailored Small Business Loans
• Business Loans, Financing, and Funding
• Loans Based on Cash Flow and Bad Credit Business Loans

Company Website: http://www.wbl.com

ASSUMPTION: World Business Lenders' focus on small business lending and growth makes it an attractive option for candidates interested in the financial services industry and supporting small business success.

📊 Role Analysis

Career Level: Mid-Level - This role requires a balance of experience and continuous learning, with opportunities for growth and advancement

Reporting Structure: The Digital Marketing Analyst will likely report to the Marketing Manager or Director, with collaboration across various teams, including Sales and Product

Work Arrangement: 100% Remote - This role can be performed entirely from home, with flexibility to work from different locations within Colombia

Growth Opportunities:

• Expanding skills in digital marketing and data analysis
• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: This role offers growth opportunities through skill development, increased responsibilities, and collaboration with other teams within the organization.

🌍 Location & Work Environment

Office Type: 100% Remote - There is no physical office for this role, allowing for greater flexibility and work-life balance

Office Location(s): N/A - As this is a remote position, there are no specific office locations to consider

Geographic Context:

• Colombia - This role is based in Colombia, offering a unique cultural experience and the opportunity to work with a diverse team
• Time Zone - Colombia is in the Eastern Standard Time (EST) time zone, which may require some flexibility in working hours to accommodate team members in other locations
• Language - Spanish is widely spoken in Colombia, and while the job requires excellent oral and written command of the English language, some knowledge of Spanish may be beneficial

Work Schedule: Generally 9:00 AM - 6:00 PM Eastern, Monday through Friday (Flexible based on operational requirements)

ASSUMPTION: Working remotely in Colombia offers a unique blend of cultural immersion, flexibility, and the opportunity to work with a global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email marketing and data analysis tasks)
• Final interview with the hiring manager

Key Assessment Areas:

• Data analysis and interpretation skills
• Email marketing expertise and campaign optimization strategies
• Communication and collaboration skills
• Cultural fit and adaptability to a remote work environment

Application Tips:

• Highlight relevant experience and achievements in digital marketing and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the job description
• Prepare for technical assessments by brushing up on your knowledge of Google Analytics, Google Ads, and HubSpot
• Research World Business Lenders and the financial services industry to demonstrate your interest and understanding of the company and its mission

ATS Keywords: Digital Marketing, Email Marketing, Google Analytics, Google Ads, HubSpot, Data Analysis, Conversion Tracking, Campaign Optimization, Marketing Automation

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on data analysis and email marketing skills. Tailoring your application to highlight these areas will increase your chances of success.

🛠️ Tools & Technologies

• HubSpot - For campaign automation, workflow creation, and data analysis
• Google Analytics and Google Ads - For tracking and reporting conversion metrics and measuring ROI
• Google Tag Manager - For managing and deploying marketing tags on websites
• Email marketing platforms (e.g., Mailchimp, Constant Contact) - For creating and managing email marketing campaigns

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric - World Business Lenders prioritizes the needs and success of its customers
• Data-driven - The company relies on data and analytics to inform decision-making and improve performance
• Collaboration - World Business Lenders fosters a collaborative work environment, with a focus on teamwork and communication

Work Style:

• Remote-friendly - As a 100% remote company, World Business Lenders values self-motivation, time management, and effective communication
• Data-focused - The company places a strong emphasis on data analysis and interpretation to drive business decisions
• Customer-focused - World Business Lenders prioritizes the needs and success of its customers, with a focus on delivering exceptional service and support

Self-Assessment Questions:

• Do you possess strong data analysis skills and the ability to derive insights from complex data sets?
• Are you comfortable working remotely and managing your time effectively in a virtual environment?
• Do you have a customer-centric mindset and a passion for helping small businesses succeed?

ASSUMPTION: Candidates who align with World Business Lenders' values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Time zone differences - Collaborating with team members and customers in different time zones may require some flexibility in working hours
• Language barriers - While the job requires excellent oral and written command of the English language, some knowledge of Spanish may be beneficial for better communication with local teams and customers
• Remote work distractions - Working from home may present unique challenges, such as distractions from family members, pets, or household tasks
• Isolation - As a remote worker, you may experience feelings of isolation or disconnection from the team, requiring proactive efforts to maintain communication and engagement

ASSUMPTION: These challenges can be mitigated through effective communication, time management, and a proactive approach to building relationships with team members and colleagues.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Email Marketing Manager, with a focus on data analysis and campaign optimization
• However, this role is unique in its focus on small business lending and the financial services industry
• Career progression may involve moving into a more senior marketing role, such as Marketing Manager or Director, or specializing in a specific area of digital marketing

ASSUMPTION: Comparing this role to similar positions in the industry can provide valuable insights into career progression and growth opportunities.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to improve customer engagement and conversions
• Analyzing customer data to identify trends and opportunities for segmentation and personalized marketing
• Optimizing HubSpot workflows to improve campaign performance and automate marketing tasks

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on data analysis, campaign optimization, and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does World Business Lenders support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does World Business Lenders foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can demonstrate your interest in the role and provide valuable information about the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and data analysis
• Prepare for technical assessments by brushing up on your knowledge of Google Analytics, Google Ads, and HubSpot
• Research World Business Lenders and the financial services industry to demonstrate your interest and understanding of the company and its mission
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.