Email Digital Marketing Analyst - Turkey

📌 Core Information

🔹 Job Title: Email Digital Marketing Analyst - Turkey

🔹 Company: World Business Lenders, LLC

🔹 Location: Turkey (100% Remote)

🔹 Job Type: Contract/Consultant

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving targeted engagement through data-driven marketing decisions
• Optimizing email marketing campaigns and improving customer engagement
• Monitoring and analyzing lead quality to enhance campaign performance
• Utilizing HubSpot for campaign automation, workflow creation, and data analysis
• Tracking and reporting conversion metrics using Google Analytics and Ads

ASSUMPTION: This role requires a strong focus on data analysis and continuous improvement to maximize marketing effectiveness.

📋 Key Responsibilities

✅ Monitor and analyze lead quality to improve campaign performance

✅ Optimize and execute email marketing campaigns to enhance customer engagement

✅ Support ongoing email marketing initiatives, including A/B testing and automation

✅ Create and manage marketing campaigns and audience segmentations

✅ Utilize HubSpot for campaign automation, workflow creation, and data analysis

✅ Track and report conversion metrics using Google Analytics and Ads to measure ROI

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a well-rounded skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in digital marketing, with a focus on email marketing

Required Skills:

• Proficient in Google Analytics, Google Ads, and Google Tag Manager
• Experience with HubSpot automation
• Strong analytical skills and data-driven mindset
• Excellent communication skills in English
• Ability to work independently and manage multiple projects

Preferred Skills:

• Fluency in Turkish
• Experience with marketing automation tools
• Knowledge of the financial services industry

ASSUMPTION: While not explicitly stated, proficiency in the local language (Turkish) may be beneficial for better understanding and engaging with the target audience.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (Estimated based on industry standards for mid-level marketing roles in Turkey)

Benefits:

• PTO (Paid Time Off)

Working Hours: Generally 9:00am-6:00pm Eastern, Monday through Friday, with flexibility based on operational requirements

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Turkey. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 201-500 employees

Founded: 2011

Company Description:

• World Business Lenders (WBL) provides general purpose short-term real estate collateralized commercial loans to small and medium-sized businesses
• WBL is a U.S.-based company with a 100% remote workforce
• WBL's mission is to provide access to working capital for eligible businesses to support expansion and growth

Company Specialties:

• Access to Working Capital for Small Businesses
• Tailored Small Business Loans
• Business Loans, Financing, and Funding
• Loans Based on Cash Flow and Bad Credit Business Loans

Company Website: http://www.wbl.com

ASSUMPTION: World Business Lenders focuses on providing flexible financing options to small and medium-sized businesses, with a strong emphasis on customer support and growth.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: 100% Remote, with working hours generally from 9:00am-6:00pm Eastern, Monday through Friday

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Expanding skills and expertise in digital marketing and data analysis
• Gaining experience working in a remote, global team

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: 100% Remote

Office Location(s): Turkey, LATAM, and India

Geographic Context:

• Turkey has a growing digital marketing industry, with a strong focus on e-commerce and social media
• Working remotely allows for a flexible work-life balance and the opportunity to work with a diverse, global team
• The time zone difference may require some flexibility in working hours to accommodate team meetings and collaboration

Work Schedule: Generally 9:00am-6:00pm Eastern, Monday through Friday, with flexibility based on operational requirements

ASSUMPTION: Working remotely in Turkey offers a unique opportunity to gain international experience while enjoying a flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Technical assessment or case study to evaluate data analysis and marketing skills
• Final interview with the Marketing Manager to discuss career goals and expectations

Key Assessment Areas:

• Data analysis and interpretation skills
• Email marketing campaign management and optimization
• HubSpot proficiency and automation workflow creation
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing campaigns and data-driven results in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company mission
• Prepare for interview questions focused on data analysis, campaign optimization, and problem-solving

ATS Keywords: Digital Marketing, Email Marketing, Google Analytics, Google Ads, HubSpot, Data Analysis, Campaign Optimization, Customer Engagement, Conversion Tracking

ASSUMPTION: World Business Lenders uses Applicant Tracking Systems (ATS) to screen resumes, so including relevant keywords will increase the chances of your application being reviewed.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation, CRM)
• Google Analytics
• Google Ads
• Google Tag Manager

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Accountability
• Collaboration
• Innovation

Work Style:

• Data-driven and analytical
• Results-oriented and proactive
• Strong communication and collaboration skills
• Adaptable and comfortable working remotely

Self-Assessment Questions:

• How do you stay organized and manage multiple projects in a remote work environment?
• Can you provide an example of a successful email marketing campaign you've managed, and how you optimized it for better results?
• How do you approach learning and adapting to new marketing tools and technologies?

ASSUMPTION: Assessing your fit with World Business Lenders' company values and work style will help ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing time zones and coordinating with a remote, global team
• Adapting to a fast-paced, dynamic work environment
• Balancing multiple projects and priorities
• Maintaining a strong work-life balance while working remotely

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Email Marketing Manager, but with a stronger focus on data analysis and campaign optimization
• In the financial services industry, this role may require a stronger understanding of financial products and services
• Career progression may include roles such as Senior Digital Marketing Manager or Marketing Director

ASSUMPTION: Comparing this role to similar positions in the industry can provide valuable insights into career growth and development opportunities.

📝 Sample Projects

• Developing and executing an email marketing campaign to improve customer engagement and conversions
• Analyzing customer data to segment audiences and optimize marketing efforts
• Creating and implementing HubSpot workflows to automate marketing tasks and improve efficiency

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role support the company's overall mission and growth strategy?
• What are the most pressing marketing challenges facing the company, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the team's approach to collaboration and communication in a remote work environment?
• How does the company measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing, data analysis, and campaign optimization skills
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare for interviews by researching the company, practicing common interview questions, and developing thoughtful questions to ask the interviewer
• Follow up after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.