Email & Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Email & Digital Marketing Specialist

🔹 Company: Stampin Up Inc

🔹 Location: Riverton, Utah, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Facilitating email marketing execution and automation journeys
• Collaborating with internal teams and external partners to support email campaign needs
• Supporting social media content scheduling and caption writing
• Participating in regular touch base meetings to ensure alignment and progress

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as the ability to work evenings and weekends to support global email and social media needs.

📋 Key Responsibilities

✅ Facilitate email marketing execution, including audience segmentation, list maintenance, drafting, testing, and deployment using a detailed checklist process.

✅ Build, test, and maintain email automation journeys.

✅ Collaborate with internal teams and external partners to support email campaign needs, offering technical guidance and to help ensure timely, accurate delivery.

✅ Support social media as needed through content scheduling, caption writing, and collaboration with creative teams.

✅ Participate in regular touch base meetings to ensure alignment and progress across email and social campaigns.

ASSUMPTION: The role may require occasional work on evenings and weekends to support global email and social media needs.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, marketing, or a related field.

Experience: 1-2 years of experience in digital communications and using social media to promote a company or product.

Required Skills:

• Proficiency with social media schedulers (e.g. Hootsuite) and email management platforms (e.g. Mailchimp).
• Proficiency with social media platforms, including Facebook, Instagram, Pinterest, and YouTube.
• High level of organization and attention to detail.
• Availability on scheduled evenings and weekends to support various email and social media needs globally (as assigned).

Preferred Skills:

• Experience with email automation tools.
• Familiarity with the direct sales industry.

ASSUMPTION: While not explicitly stated, experience with email automation tools and familiarity with the direct sales industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $55,000 per year (based on industry standards for a marketing specialist with 1-2 years of experience in the Utah area)

Benefits:

• Benefits package (comparable to industry standards)
• Dress code: casual every day
• Crafting experiences (optional)
• Paid personal time off (generous policy)
• Tuition assistance and 401(k) programs (company match)

Working Hours: Full-time, 40 hours per week, with occasional evening and weekend work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a marketing specialist with 1-2 years of experience in the Utah area. The benefits package is comparable to industry standards, and the working hours may require occasional evening and weekend work to support global email and social media needs.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Art Supplies

Company Size: 201-500 employees (mid-size company, offering a mix of corporate structure and personal touch)

Founded: 1988 (established company with a long history in the industry)

Company Description:

• Stampin’ Up! is a global paper crafting company specializing in decorative rubber and photopolymer stamps, as well as accessories for greeting cards, craft projects, home décor, and memory keeping.
• The company operates through a network of independent sales consultants called Stampin’ Up! demonstrators, who teach the art of rubber stamping and share their enthusiasm for rubber stamping, scrapbooking, and card making.
• Stampin’ Up! is more than just great products – it is a whole community of friends and loved ones crafting together.

Company Specialties:

• Rubber Stamps
• Paper Crafting
• Card Making
• Direct Sales
• Home Parties
• Paper Crafting & Scrapbooking Accessories
• Paper Crafting & Scrapbooking Tools

Company Website: http://www.stampinup.com

ASSUMPTION: Stampin’ Up! is a well-established company in the retail art supplies industry, with a strong focus on community and customer engagement through its network of independent sales consultants.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing specialist

Reporting Structure: This role reports directly to the Marketing Manager and works closely with internal teams and external partners.

Work Arrangement: On-site, full-time, with occasional evening and weekend work as needed

Growth Opportunities:

• Potential to advance within the marketing department as the company grows
• Opportunity to gain experience in various aspects of digital marketing, including email marketing, social media, and automation
• Possibility to work with a diverse range of internal teams and external partners, fostering professional development

ASSUMPTION: This role offers growth opportunities through experience and exposure to various aspects of digital marketing, as well as the chance to work with diverse teams and partners.

🌍 Location & Work Environment

Office Type: Corporate office with a casual dress code and a focus on work-life balance

Office Location(s): Riverton, Utah, United States

Geographic Context:

• Riverton is a suburb of Salt Lake City, Utah, offering a mix of urban and suburban living
• The area is known for its strong sense of community and family-friendly atmosphere
• Utah is home to a thriving tech industry, offering opportunities for professional growth and networking

Work Schedule: Full-time, 40 hours per week, with occasional evening and weekend work as needed

ASSUMPTION: The work environment at Stampin’ Up! is casual and focused on work-life balance, with occasional evening and weekend work required to support global email and social media needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with key team members

Key Assessment Areas:

• Digital marketing skills and experience
• Organization and attention to detail
• Ability to work evenings and weekends as needed
• Cultural fit with the company and team

Application Tips:

• Highlight relevant digital marketing experience and skills on your resume
• Tailor your cover letter to demonstrate your passion for paper crafting and digital marketing
• Prepare examples of your social media and email marketing work to showcase during the interview
• Research the company and its products to show your enthusiasm and understanding of the brand

ATS Keywords: Email Marketing, Social Media, Digital Communications, Marketing Specialist, Email Automation, Collaboration, Technical Guidance

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on digital marketing skills, experience, and cultural fit. Applicants should be prepared to provide examples of their work and demonstrate their enthusiasm for the company and its products.

🛠️ Tools & Technologies

• Hootsuite (social media scheduler)
• Mailchimp (email management platform)
• Email automation tools (e.g., Marketo, HubSpot, or similar)
• Social media platforms (Facebook, Instagram, Pinterest, YouTube)

ASSUMPTION: The tools and technologies required for this role are industry-standard and include social media schedulers, email management platforms, and email automation tools.

👔 Cultural Fit Considerations

Company Values:

• We care about people first
• We act with courage
• We better our best
• We own it

Work Style:

• Casual dress code
• Focus on work-life balance
• Collaborative and supportive team environment
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you share Stampin’ Up!’s core values, and how have you demonstrated them in your previous roles?
• Are you comfortable working evenings and weekends as needed to support global email and social media needs?
• How do you stay organized and maintain attention to detail in a fast-paced, collaborative environment?

ASSUMPTION: Applicants should assess their fit with Stampin’ Up!’s core values and be prepared to discuss how they have demonstrated these values in their previous roles. They should also consider their ability to work evenings and weekends as needed and their organizational skills in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Occasional evening and weekend work to support global email and social media needs
• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a corporate culture while maintaining a casual dress code and focus on work-life balance
• Working with a diverse range of internal teams and external partners, requiring strong communication and collaboration skills

ASSUMPTION: Applicants should be prepared for occasional evening and weekend work, managing multiple projects and deadlines, and adapting to a corporate culture with a casual dress code and focus on work-life balance. They should also be comfortable working with diverse teams and partners, requiring strong communication and collaboration skills.

📈 Similar Roles Comparison

• This role focuses more on email marketing and automation than other marketing specialist roles, which may have a broader focus on digital marketing channels
• Stampin’ Up! is a well-established company in the retail art supplies industry, offering a unique opportunity to work in a specific niche
• Career progression in this role may involve advancing within the marketing department or exploring other opportunities within the company

ASSUMPTION: This role is unique in its focus on email marketing and automation within the retail art supplies industry. Career progression may involve advancing within the marketing department or exploring other opportunities within the company.

📝 Sample Projects

• Developing and executing an email marketing campaign to promote a new product launch
• Creating and scheduling social media content to engage the company’s online community
• Collaborating with internal teams and external partners to ensure timely and accurate delivery of email campaigns

ASSUMPTION: Sample projects for this role may include developing and executing email marketing campaigns, creating and scheduling social media content, and collaborating with internal teams and external partners to ensure timely and accurate delivery of email campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does the company support work-life balance for its employees?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does the company collaborate with its network of independent sales consultants to ensure consistent branding and messaging across all marketing channels?

ASSUMPTION: Applicants should ask questions during the interview that demonstrate their interest in the company’s marketing strategy, challenges, work-life balance, professional growth opportunities, and collaboration with independent sales consultants.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant digital marketing experience and skills
• Write a cover letter that demonstrates your passion for paper crafting and digital marketing
• Prepare examples of your social media and email marketing work to showcase during the interview
• Research the company and its products to show your enthusiasm and understanding of the brand, and be prepared to discuss how you can contribute to its success

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.