Email Marketing Assistant Manager

📌 Core Information

• Job Title: Email Marketing Assistant Manager
• Company: Emazing Group: iHeartRaves / INTO THE AM
• Location: Philippines
• Job Type: Full-Time (Remote)
• Category: Marketing
• Date Posted: April 13, 2025
• Experience Level: 5-10 years
• Remote Status: Fully Remote

🚀 Job Overview

• Lead campaign planning, messaging, and performance across two brands.
• Collaborate with cross-functional teams to execute campaigns and optimize messaging.
• Write and manage 60+ email briefs per month, ensuring high-quality customer communication.
• Develop and implement retention strategies to boost repeat purchases, customer LTV, and brand love.
• Analyze campaign performance and report on KPIs to drive informed decision-making.

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

• Campaign Planning & Execution: Lead the way on campaign planning, messaging, and performance across two brands.
• Collaboration: Work closely with marketing, product, sales, and other teams to plan and execute campaigns together.
• Copywriting & Feedback: Write and manage email briefs, and provide creative feedback on copy and design during campaign planning.
• A/B Testing: Assist with A/B testing to optimize messaging and performance.
• Campaign Scheduling: Build and maintain detailed marketing calendars to schedule campaigns effectively.
• Quality Assurance: Ensure all customer-facing emails and texts go out polished and error-free via the QA process.
• Retention Strategies: Work with the Email Marketing Manager to identify retention gaps and develop strategies to boost repeat purchases, customer LTV, and brand love.
• Campaign Support: Support email flows, automation, weekly sends, and acquisition + retention projects.
• Performance Analysis: Share insights, performance feedback, and ideas with creative, marketing, and merchandising teams to drive continuous improvement.
• Revenue Growth: Help grow traffic and revenue through smarter email strategies.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. Strong project management skills are essential.

🎯 Required Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Experience: Minimum of 5 years of experience in email marketing, with at least 2 years focused on direct-to-consumer (D2C) campaigns.
• Required Skills:
  • Proven experience in planning, executing, and optimizing marketing campaigns across multiple channels.
  • Solid background in email + SMS copywriting.
  • Familiarity with AI copywriting tools.
  • Hands-on with email marketing platforms (e.g., Attentive, Braze, Mailchimp, Sendlane, ActiveCampaign, Omnisend - Klaviyo is a plus).
  • Experience with mobile and SMS marketing (mobile-first mindset is a must!).
  • Comfortable with A/B testing, multivariate emails, and segmentation for B2C.
  • Love for writing all kinds of copy - subject lines, CTAs, brand messaging.
  • Self-starter who also plays well with a team.
  • Thrives in a fast-paced environment.
• Preferred Skills:
  • Fluency in Spanish or another language relevant to the company's target market.
  • Experience with CRM systems (e.g., Salesforce, HubSpot).
  • Knowledge of SQL or other database languages.

ASSUMPTION: The ideal candidate will have a proven track record in email marketing, a passion for driving results, and the ability to thrive in a fast-paced, dynamic environment.

💰 Compensation & Benefits

• Salary Range: PHP 100,000 - PHP 200,000 per month
• Benefits:
  • PTO & Holiday Pay
  • Quarterly Bonuses
  • Health Insurance
  • Deep Product Discounts
  • Company Parties and Lunches
  • Career Growth & Development
• Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range reflects the competitive nature of the role and the company's commitment to attracting top talent.

📌 Applicant Insights 🔍 Company Context

• Industry: Retail Apparel and Fashion
• Company Size: Medium (51-200 employees)
• Founded: 2010
• Company Description: The Emazing Group powers a lifestyle of self-expression through unique and innovative brands such as iHeartRaves and INTO THE AM. With a strong focus on passion-driven consumer lifestyle brands, the company has successfully created and scaled market-leading companies since 2010.
• Company Specialties: Retail, E-commerce, Branding, Marketing, and Product Development.
• Company Website: https://emazinggroup.com/

ASSUMPTION: The Emazing Group's focus on self-expression and passion-driven consumer lifestyle brands creates a unique and dynamic work environment.

📊 Role Analysis

• Career Level: Mid-level (5-10 years of experience)
• Reporting Structure: This role reports directly to the Email Marketing Manager and works closely with cross-functional teams.
• Work Arrangement: Fully Remote (with occasional team meetings and events)
• Growth Opportunities:
  • Potential progression to Email Marketing Manager or similar roles as the company grows.
  • Expansion into related marketing or e-commerce management roles.

ASSUMPTION: This role offers ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

• Office Type: Fully Remote (with occasional team meetings and events)
• Office Location(s): Philippines
• Geographic Context:
  • The Philippines offers a vibrant and diverse culture, with a strong focus on community and family.
  • The country's tropical climate and natural beauty provide ample opportunities for outdoor activities and leisure.
• Work Schedule: Flexible hours with a focus on results and productivity.

ASSUMPTION: The fully remote work arrangement and flexible hours allow for a healthy work-life balance, while the vibrant culture and natural beauty of the Philippines provide a stimulating work environment.

💼 Interview & Application Insights

• Typical Process:
  • Online application submission
  • Phone or video screening
  • In-depth behavioral and skills assessment interviews
  • Final round interview with the hiring manager
• Key Assessment Areas:
  • Email marketing expertise and strategic thinking
  • Strong communication and collaboration skills
  • Adaptability and problem-solving skills
  • Cultural fit and alignment with company values
• Application Tips:
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
  • Showcase your email marketing expertise and strategic thinking in your responses.
  • Demonstrate your ability to thrive in a fast-paced, dynamic environment.
• ATS Keywords: Email Marketing, Campaign Planning, A/B Testing, Retention Strategies, Marketing Automation, Team Collaboration, Data Analysis, Customer Communication, Creative Feedback, Marketing Calendars, Error-Free QA, Mobile Marketing, Segmentation

ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, strategic thinking, and cultural fit for the role and the company.

🛠 Cultural Fit Considerations

• Company Values:
  • Passion for self-expression and creativity
  • Commitment to quality and innovation
  • Collaboration and teamwork
  • Adaptability and continuous learning
• Work Style:
  • Fast-paced and dynamic environment
  • Strong focus on results and productivity
  • Collaborative and team-oriented culture
  • Opportunities for growth and development
• Self-Assessment Questions:
  • How do you align with the company's passion for self-expression and creativity?
  • Describe your experience working in a fast-paced, dynamic environment and how you thrive in such settings.
  • How do you approach collaboration and teamwork, and can you provide an example of a successful team project?
  • How do you stay up-to-date with industry trends and new tools in email marketing, and how do you apply this knowledge to your work?

ASSUMPTION: The company values and work style create a unique and dynamic work environment that requires candidates to be adaptable, collaborative, and passionate about self-expression and creativity.

🛠 Potential Challenges

• Managing a high volume of email briefs and campaigns while maintaining high-quality standards.
• Balancing strategic planning with hands-on execution and cross-functional collaboration.
• Adapting to a fully remote work environment and maintaining productivity.
• Keeping up with industry trends and best practices in email marketing.

ASSUMPTION: These challenges require strong time management, prioritization, and adaptability skills, as well as a deep understanding of email marketing best practices and trends.

📈 Similar Roles Comparison

• Email Marketing Manager: This role focuses more on strategic planning, team management, and cross-functional collaboration, while the Email Marketing Assistant Manager role involves more hands-on execution and campaign management.
• Marketing Manager (E-commerce): This role requires a broader understanding of e-commerce marketing channels and strategies, while the Email Marketing Assistant Manager role focuses specifically on email and SMS marketing.
• Campaign Manager (Agency): This role involves managing client campaigns across various marketing channels, while the Email Marketing Assistant Manager role focuses on internal campaigns and customer communication for a single brand.

ASSUMPTION: Each role requires unique skills and experiences, and understanding the differences can help candidates identify the best fit for their career goals.

📝 Sample Projects

• Developing and executing a successful Black Friday email campaign that drove a 20% increase in sales.
• Implementing a new segmentation strategy that improved open rates by 15% and click-through rates by 10%.
• Creating and optimizing an automated welcome email series that reduced customer churn by 12%.

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive results, innovate, and adapt to new challenges in email marketing.

💡 Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its email marketing team members?
• What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
• How does the company measure the success of email marketing campaigns, and what are the key KPIs to focus on?
• Can you provide an example of a successful email campaign and discuss the strategies behind it?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company's approach to email marketing.

📝 Next Steps for Applicants

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Showcase your email marketing expertise and strategic thinking in your responses.
• Demonstrate your ability to thrive in a fast-paced, dynamic environment.
• Follow up with the hiring manager one week after your final round interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.