📌 Core Information
🔹 Job Title: Email Marketing Associate
🔹 Company: Madewell
🔹 Location: New York, NY, USA (Headquarters)
🔹 Job Type: Full-Time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing email, SMS, and app marketing communications
- Supporting the Email Marketing team with maintaining the marketing calendar
- Developing lifecycle marketing journeys and leading audience segmentation
- Collaborating cross-functionally with brand marketing, creative, and ecommerce operations
- Analyzing campaign performance and conducting competitive landscaping
ASSUMPTION: This role requires a strong understanding of email marketing best practices and the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ Execute and optimize email, SMS, and app marketing communications
✅ Support the Email Marketing team with maintaining the marketing calendar
✅ Develop and implement lifecycle marketing journeys across email, SMS, and app
✅ Lead audience segmentation and personalization for batch and trigger email programs
✅ Craft and submit creative briefs for seasonal campaigns, promotions, key launches, and ad hoc projects
✅ Manage project workflow, including delivery, approvals, QA, and deployment
✅ Execute A/B tests and report on campaign performance
✅ Analyze competitive landscapes and stay updated on industry trends
✅ Collaborate with brand marketing and site merchandising to ensure cohesive brand messaging, product alignment, and linking strategy
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in email marketing or a related field
Required Skills:
- Proven experience in email marketing
- Strong project management skills
- Excellent communication and collaboration skills
- Proficient in email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp)
- Familiarity with HTML and CSS
- Strong analytical skills
Preferred Skills:
- Experience with SMS and app marketing
- Fluency in Spanish
- Knowledge of the retail industry
ASSUMPTION: While not explicitly stated, familiarity with the retail industry and relevant marketing tools is beneficial for this role.
💰 Compensation & Benefits
Salary Range: $64,200.00 - $77,000.00 per year
Benefits:
- Health & Well-being (medical, dental, prescription, vision insurance, family planning, fitness discounts, medical travel)
- Associate Discount (across J.Crew, J.Crew Factory, and Madewell brands)
- Flex Fridays (office closes at 1:00 PM every Friday year-round)
- Community Impact (philanthropic efforts and J.Crew Cares Program)
- Winter Break (additional time off at the end of December for eligible full-time associates)
Working Hours: Full-time, with a hybrid work arrangement (3 office days per week)
ASSUMPTION: The salary range provided is based on the company's size and industry standards for the role and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Madewell is a premium denim brand for men and women, known for its beautiful construction, finest fabrics, and original approach to design.
Company Size: 1,001-5,000 employees. As a mid-sized company, Madewell offers opportunities for growth and collaboration while maintaining a strong company culture.
Founded: 2006. Madewell was introduced in 2006 as a premium denim brand and has since expanded its product offerings to include apparel, accessories, and footwear.
Company Description:
- Madewell is committed to sustainability, exploring new ways to protect the planet and its people throughout the clothing-making process.
- The company offers a customer loyalty program and community-driven projects like Hometown Heroes and Labels We Love.
- Madewell is dedicated to creating a community and culture that builds belonging, with a focus on diversity, equity, and inclusion.
Company Specialties:
- Retail
- Jeans and denim
- Specialty apparel
Company Website: https://jobs.jcrew.com/Madewell
ASSUMPTION: Madewell's commitment to sustainability and community engagement sets it apart in the retail industry.
📊 Role Analysis
Career Level: Early career. This role is an excellent entry point into the email marketing field, offering opportunities for growth and development.
Reporting Structure: The Email Marketing Associate reports directly to the Sr. Manager of Email Marketing.
Work Arrangement: Hybrid (3 office days per week). This arrangement allows for flexibility while maintaining in-person collaboration and connection.
Growth Opportunities:
- Progression within the Email Marketing team or exploration of other marketing roles within the company.
- Expanding skills and knowledge through on-the-job training and professional development opportunities.
- Potential to work on high-impact projects and campaigns, contributing to the company's overall success.
ASSUMPTION: Madewell's mid-sized structure and focus on growth opportunities make it an attractive place for early-career professionals.
🌍 Location & Work Environment
Office Type: Headquarters. The New York office serves as the company's global headquarters and main hub for operations.
Office Location(s): 225 Liberty St., New York, NY 10280, US
Geographic Context:
- New York, NY, USA. The headquarters is located in the heart of New York City, offering easy access to public transportation, dining, and entertainment options.
- Diverse and multicultural environment. New York City is known for its rich cultural scene and diverse population.
- Competitive job market. The city is home to numerous retail and fashion companies, providing ample opportunities for professional growth and networking.
Work Schedule: Full-time, with a hybrid work arrangement (3 office days per week). This schedule allows for a balance between in-person collaboration and remote work.
ASSUMPTION: The New York City location offers a vibrant and dynamic work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the email marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Email marketing knowledge and skills
- Project management abilities
- Communication and collaboration skills
- Analytical thinking and problem-solving
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Madewell's brand and values.
- Prepare examples of your email marketing work, if applicable.
ATS Keywords: Email Marketing, SMS Marketing, App Marketing, Project Management, A/B Testing, Campaign Performance Analysis, Competitive Analysis, Brand Messaging, Collaboration, Communication, Problem Solving, Organization, Data Analysis
ASSUMPTION: Madewell's interview process is designed to assess both technical skills and cultural fit, with a focus on collaboration and communication.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Mailchimp
- HTML and CSS
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools is beneficial but not always required, as training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Inclusivity
- Self-expression
- Community
- Sustainability
Work Style:
- Collaborative
- Fast-paced
- Data-driven
- Adaptable
Self-Assessment Questions:
- How do you incorporate Madewell's brand values into your email marketing strategies?
- Can you describe a time when you had to adapt to a significant change in a marketing campaign? How did you handle it?
- How do you approach personalizing email content to engage different audience segments?
ASSUMPTION: Madewell values a diverse and inclusive work environment, seeking candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams
- Staying up-to-date with industry trends and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position offers a unique blend of strategic and tactical responsibilities, with a focus on both execution and optimization.
- In the retail industry, Madewell is known for its commitment to sustainability and community engagement, setting it apart from competitors.
- Career progression in email marketing may involve moving into more senior roles within the team or exploring other marketing functions within the company.
ASSUMPTION: Understanding the unique aspects of this role and the company's culture can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a lifecycle marketing journey for new customer onboarding
- Analyzing campaign performance data to optimize open rates and click-through rates
- Collaborating with the creative team to develop and refine email templates and designs
ASSUMPTION: These sample projects illustrate the range of responsibilities and the importance of collaboration in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Email Marketing team?
- How does Madewell support the professional growth and development of its employees?
- What are the most rewarding aspects of working in email marketing at Madewell?
- How does Madewell measure the success of its email marketing campaigns, and what KPIs are most important?
- What opportunities are there for collaboration and learning from other marketing teams within the company?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant email marketing experience and skills
- Write a cover letter that demonstrates your understanding of Madewell's brand and values
- Prepare examples of your email marketing work, if applicable
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
