Email Marketing Executive

📌 Core Information

🔹 Job Title: Email Marketing Executive

🔹 Company: Third Space Learning

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving engagement and brand loyalty through effective email marketing
• Supporting social media efforts to amplify reach and engagement
• Collaborating with various teams to ensure consistent communication with teachers and schools
• Analyzing campaign performance and using insights to optimize strategies

ASSUMPTION: This role requires a balance of creativity and data-driven decision making, with a strong focus on understanding and engaging with the education sector.

📋 Key Responsibilities

✅ Own, develop, and execute the day-to-day email marketing schedule and automated email plan

✅ Repurpose email content into social posts to amplify reach and engagement

✅ Support scheduling and light engagement across social platforms

✅ Collaborate with content, brand, sales, support, and product teams to ensure consistent messaging

✅ Write compelling copy in line with the brand tone of voice to engage teachers and inspire action

✅ Recommend, plan, and create additional content and oversee its distribution

✅ Hypothesize and implement tests to uncover insights and optimize campaigns

✅ Conduct weekly and monthly reporting and analysis on KPIs and performance towards targets

✅ Maintain a keen understanding of the UK and US education landscape through social listening, monitoring prospect behavior, researching competitors, surveying the database, and conducting market research calls

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis to maximize engagement and conversions.

🎯 Required Qualifications

Education: University degree or strong relevant experience

Experience: 1-2 years' experience in email marketing, communications, or working in/with schools

Required Skills:

• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Confidence with data and analysis
• Curiosity, creativity, and passion to bring stories to life and drive optimization
• Initiative and a proactive nature

Preferred Skills:

• Experience with Email Marketing and CRM tools, especially Pardot and Intercom
• Experience with Google Analytics
• Experience working with the UK or US schools market

ASSUMPTION: While specific industry experience is preferred, a strong candidate with transferable skills from a related field may also be considered.

💰 Compensation & Benefits

Salary Range: £32,000 - £35,000 per year, depending on experience

Benefits:

• Personal development budget for ongoing training and professional development

Working Hours: Full-time, with the opportunity to work from the London office when desired

ASSUMPTION: The salary range is based on industry standards for entry to mid-level marketing roles in the UK, with consideration for the remote work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: EdTech, specifically focused on online tutoring and AI-driven learning solutions

Company Size: Small (11-50 employees), offering a dynamic and agile work environment

Founded: 2013, with a mission to make online tutoring accessible to more students

Company Description:

• Third Space Learning provides online one-to-one maths tutoring to schools, with a focus on closing the maths attainment gap
• The company has developed an AI maths tutor, Skye, to make tutoring more scalable, flexible, and affordable
• Third Space Learning offers free maths content and resources to teachers and schools, building a large engaged email marketing database

Company Specialties:

• AI-driven learning solutions
• Online tutoring and one-to-one support
• Maths education and resources
• EdTech and e-learning

Company Website: thirdspacelearning.com

ASSUMPTION: Third Space Learning is a growing, mission-driven company focused on using technology to improve education outcomes.

📊 Role Analysis

Career Level: Entry to mid-level marketing role, with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including content, brand, sales, support, and product

Work Arrangement: Remote OK, with the opportunity to work from the London office when desired

Growth Opportunities:

• Expanding the AI tutoring offering across a large engaged marketing database
• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to learn and develop skills in email marketing, content creation, and data analysis

ASSUMPTION: This role offers a unique opportunity to grow with a company as it transitions to a new AI tutoring model and expands its offerings.

🌍 Location & Work Environment

Office Type: Hybrid (remote OK with an optional London office)

Office Location(s): London, England, United Kingdom

Geographic Context:

• The role is based in London, a major global city with a vibrant tech and education sector
• The company works with schools across the UK and US, offering opportunities to engage with a diverse range of educators
• The role involves working with a large global email marketing database, providing exposure to international markets

Work Schedule: Full-time, with flexible hours and the opportunity to work from the London office when desired

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from a dynamic and growing company headquarters.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Marketing Manager
• In-depth interview with the Marketing Manager and a team member
• Final interview with the CEO

Key Assessment Areas:

• Communication skills and ability to write compelling copy
• Data analysis and interpretation skills
• Creativity and strategic thinking
• Understanding of the education sector and target audience

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the education sector and the company's mission
• Showcase your ability to write engaging and persuasive copy
• Prepare questions to ask the interviewer about the company, team, and role

ATS Keywords: Email Marketing, Data Analysis, Copywriting, Social Media, Content Creation, Collaboration, Attention to Detail, Communication, Creativity, Proactivity, Market Research, CRM Tools, Google Analytics, Education Sector Knowledge

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Pardot (email marketing automation platform)
• Intercom (customer communication platform)
• Google Analytics (web analytics service)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)

ASSUMPTION: The candidate should be comfortable using email marketing and CRM tools, as well as social media platforms and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Committed to closing the maths attainment gap and improving education outcomes
• Innovative: Embracing technology and continuous improvement
• Collaborative: Working together to achieve common goals

Work Style:

• Dynamic and agile, with a focus on growth and development
• Data-driven, with a strong emphasis on analysis and optimization
• Collaborative, with a focus on working together to achieve common goals

Self-Assessment Questions:

• How do you align with the company's mission to close the maths attainment gap?
• How comfortable are you working in a dynamic and growing environment?
• How do you approach data-driven decision making and continuous improvement?

ASSUMPTION: Candidates should be passionate about the company's mission, comfortable working in a dynamic environment, and skilled in data-driven decision making.

⚠️ Potential Challenges

• Managing a large global email marketing database and ensuring consistent engagement
• Balancing creative execution with data-driven optimization
• Working with a diverse range of teams and stakeholders to ensure consistent messaging
• Adapting to a growing and evolving company as it transitions to a new AI tutoring model

ASSUMPTION: The candidate should be comfortable working in a dynamic and growing environment, with a strong focus on adaptability and continuous learning.

📈 Similar Roles Comparison

• This role is similar to an Email Marketing Specialist or Marketing Executive, with a focus on driving engagement and brand loyalty through effective email marketing
• Unlike other roles, this position requires a strong understanding of the education sector and a keen interest in using technology to improve education outcomes
• This role offers opportunities for growth and development within a dynamic and growing company

ASSUMPTION: This role is unique in its focus on the education sector and its commitment to using technology to improve education outcomes.

📝 Sample Projects

• Developing and executing an email marketing campaign to promote a new AI tutoring feature
• Analyzing campaign performance and using insights to optimize future campaigns
• Creating and distributing content, such as blogs or case studies, to engage teachers and schools

ASSUMPTION: These projects are designed to showcase the candidate's ability to develop, execute, and optimize email marketing campaigns, as well as their understanding of the education sector and target audience.

❓ Key Questions to Ask During Interview

• How does this role support the company's mission to close the maths attainment gap?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the growth and development of its employees?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does the company approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the company, role, and industry, as well as their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare questions to ask the interviewer about the company, team, and role
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.