📌 Core Information
🔹 Job Title: Email Marketing Executive
🔹 Company: CureMD
🔹 Location: Lahore, Punjab, Pakistan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing, executing, and optimizing email campaigns to engage audiences and drive measurable results
- Managing email campaigns using various tools and platforms
- Collaborating with cross-functional teams to ensure cohesive messaging
- Analyzing campaign performance and preparing detailed reports
- Staying updated on industry trends and best practices
ASSUMPTION: This role requires a high level of creativity, attention to detail, and analytical skills. It's ideal for candidates with a strong background in email marketing and a passion for driving results through effective communication strategies.
📋 Key Responsibilities
✅ Plan, create, and manage email marketing campaigns, including newsletters, promotional emails, and lifecycle campaigns
✅ Use email marketing tools to set up and automate campaigns, ensuring compliance with email marketing laws
✅ Write engaging email copies, design layouts, and ensure visuals align with brand guidelines
✅ Segment email lists based on customer behavior, preferences, and demographics for targeted campaigns
✅ Build email lists using different tools and methods
✅ Conduct A/B testing on subject lines, content, and designs to improve open and click-through rates
✅ Build advanced workflows and nurture sequences to personalize and automate email responses
✅ Monitor email campaign performance and prepare detailed reports on key metrics (e.g., open rates, CTR, conversions)
✅ Collaborate with content, design, and marketing teams to ensure cohesive messaging across campaigns
✅ Stay updated on industry trends, tools, and best practices to enhance campaign performance
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple campaigns simultaneously. It's essential to have a keen eye for detail and a solid understanding of email best practices, deliverability, and list management.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 2+ years of experience in email marketing or digital marketing
Required Skills:
- Proficient in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot)
- Strong understanding of email best practices, deliverability, and list management
- Excellent copywriting and editing skills with a keen eye for detail
- Analytical mindset with experience using tools like Google Analytics to track performance
- Strong organizational skills and ability to manage multiple campaigns simultaneously
Preferred Skills:
- Familiarity with HTML/CSS for basic email template modifications
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role, given the nature of the responsibilities and the company's global presence.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Lahore, Pakistan, typically falls between PKR 80,000 - 150,000 per month, based on experience and qualifications. However, CureMD is known for offering competitive compensation packages.
Benefits:
- Competitive salary and bi-annual bonus
- Fast track and uncapped career growth for high performers
- Company-sponsored vehicle financing (car and bike)
- Interest-free loans
- Provident Fund: CureMD matches up to 8% of your base salary
- In-house clinic with certified male and female doctors and 24/7 telemedicine service
- Comprehensive health coverage for your immediate family (outpatient, inpatient, maternity, and parents' inpatient)
- Exclusive health benefits and discounts at top-class clinics and labs
- Pick-up and drop-off services for female employees
- In-house daycare facility
- In-house gym and recreational area to unwind
- Company-sponsored trainings, workshops, development programs, and retreats
- Paid specialized trainings/certifications
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and market research. Actual compensation may vary based on the candidate's qualifications, experience, and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: CureMD is a leading provider of Cloud EHR, AI Scribe, Practice Management, and Medical Billing Services, operating in the Software Development industry.
Company Size: CureMD has 1,001-5,000 employees, providing ample opportunities for growth and collaboration within a mid-sized organization.
Founded: CureMD was founded in 1997 and has since grown to become a global leader in healthcare technology.
Company Description:
- CureMD is at the forefront of healthcare innovation, driven by a passion for creating a better future.
- The company empowers healthcare providers with cutting-edge solutions in electronic health records (EHR), practice management, and patient engagement.
- CureMD fosters a culture of innovation, collaboration, and growth, valuing the unique contributions of each team member in transforming healthcare.
Company Specialties:
- Medical Billing Software
- EHR
- Medical Practice Management
- RCM
- Software
- Medical Office Software
- Cloud
- Billing Service
- Electronic Health Record
- CureMD EHR
- Small Practice Management
Company Website: www.curemd.com
ASSUMPTION: CureMD's global presence and industry leadership provide a dynamic and diverse workplace with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in email marketing or digital marketing, seeking to advance their careers in a mid-sized organization.
Reporting Structure: The Email Marketing Executive will likely report directly to the Marketing Manager or a similar role within the marketing department.
Work Arrangement: This is an on-site position, requiring candidates to work from CureMD's office in Lahore, Punjab, Pakistan.
Growth Opportunities:
- CureMD offers fast track and uncapped career growth for high performers, providing ample opportunities for advancement within the organization.
- The company's global presence and diverse range of services offer opportunities to explore different aspects of the business and expand one's skillset.
- CureMD's commitment to continuous learning and development ensures that employees have access to the resources and training they need to grow professionally.
ASSUMPTION: Given CureMD's focus on innovation and growth, this role presents an excellent opportunity for candidates seeking to make a significant impact in a dynamic and evolving industry.
🌍 Location & Work Environment
Office Type: CureMD's office in Lahore, Punjab, Pakistan, is a modern, professional environment that fosters collaboration and innovation.
Office Location(s): 80 Pine Street, New York, NY 10005, US (headquarters); Lahore, Punjab, Pakistan (applicable to this role)
Geographic Context:
- Lahore is the capital and largest city of the Pakistani province of Punjab, with a population of over 11 million people.
- The city is known for its rich history, vibrant culture, and diverse economy, with a strong focus on technology and healthcare sectors.
- Lahore offers a mix of traditional and modern amenities, with numerous historical sites, shopping centers, and entertainment options.
Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional overtime as needed.
ASSUMPTION: Lahore provides a dynamic and diverse work environment, with ample opportunities for personal and professional growth in a bustling metropolis.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interviews with the hiring manager and/or team members to discuss qualifications, experience, and career goals
- Background check and reference verification for the final candidate
Key Assessment Areas:
- Email marketing skills and experience
- Analytical and problem-solving abilities
- Creativity and copywriting skills
- Attention to detail and organizational skills
- Cultural fit and alignment with CureMD's values
Application Tips:
- Highlight relevant experience and achievements in email marketing campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful email campaigns you've managed, including open rates, click-through rates, and conversions
- Demonstrate your understanding of email marketing best practices and industry trends
ATS Keywords: Email Marketing, Campaign Management, Copywriting, A/B Testing, Analytics, HTML/CSS, List Management, Segmentation, Automation, Compliance, Collaboration, Creativity, Detail-oriented, Organizational Skills, Communication, Digital Marketing
ASSUMPTION: CureMD's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring that the most qualified and suitable candidates are selected for the role.
🛠️ Tools & Technologies
- Active Campaign, Sales Force, HubSpot, or similar email marketing tools
- HTML/CSS for basic email template modifications
- Google Analytics for tracking performance
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in email marketing campaigns and for analyzing campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CureMD values creativity, continuous learning, and a passion for driving results through effective communication strategies.
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to ensure cohesive messaging across campaigns.
- Growth: CureMD is committed to the professional development of its employees, offering fast track and uncapped career growth opportunities.
Work Style:
- Detail-oriented: This role requires a keen eye for detail and a strong focus on accuracy and precision in email campaign management.
- Organized: The ability to manage multiple campaigns simultaneously and meet deadlines is essential for success in this role.
- Analytical: A strong analytical mindset is required to track campaign performance and make data-driven decisions.
Self-Assessment Questions:
- Do you have a proven track record of driving results through effective email marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative work environment, and are you able to build strong relationships with cross-functional teams?
ASSUMPTION: Candidates who align with CureMD's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple email campaigns simultaneously may require strong organizational skills and time management
- Keeping up with industry trends and best practices may necessitate continuous learning and adaptation
- Working with cross-functional teams may present communication and collaboration challenges that require strong interpersonal skills
- Ensuring compliance with email marketing laws may require a solid understanding of legal requirements and regulations
ASSUMPTION: These challenges can be overcome with the right skills, experience, and mindset, and CureMD provides ample opportunities for professional growth and development to help employees succeed in their roles.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a stronger emphasis on campaign management and optimization, requiring a higher level of strategic thinking and analytical skills.
- In the broader digital marketing landscape, this role is similar to other campaign management positions, with a focus on driving measurable results through effective communication strategies.
- Career-wise, this role offers opportunities for growth and advancement within CureMD's mid-sized organization, with potential paths to senior marketing roles or specialized positions within the company's global operations.
ASSUMPTION: This role presents an excellent opportunity for candidates seeking to advance their careers in email marketing or digital marketing, with a focus on driving results and growing within a dynamic and innovative organization.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product or service, with a focus on segmentation, personalization, and automation
- Conducting A/B testing on subject lines, content, and designs to improve open rates and click-through rates for a promotional email campaign
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI for a lifecycle email campaign
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, providing candidates with a clear understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does CureMD support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CureMD measure the success of its email marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for collaboration and knowledge-sharing with other departments or teams within the organization?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment, team dynamics, and growth opportunities at CureMD.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing, campaign management, and digital marketing
- Prepare examples of successful email campaigns you've managed, including open rates, click-through rates, and conversions
- Demonstrate your understanding of email marketing best practices and industry trends in your application materials
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
