Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Proppel

🔹 Location: Argentina (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Argentina)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing email and SMS strategies to drive customer engagement and growth.
• End-to-end campaign management, from brief to execution, with a focus on customer experience and clear messaging.
• Collaborating with creative and data teams to optimize messaging and improve performance metrics.
• Analyzing data to inform strategy and campaign planning, with a strong focus on A/B testing.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Build and manage email and SMS flows that support product discovery, course consideration, and content engagement.

✅ Own campaigns from brief to execution, including writing, audience segmentation, and reporting.

✅ Work with creative and data teams to improve messaging and target key points in the customer journey.

✅ Run A/B tests to improve performance metrics like open rates, clicks, and conversions.

✅ Use performance data to inform strategy and campaign planning.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 3-4 years of experience in lifecycle marketing, ideally in wellness, education, or a similar industry.

Required Skills:

• Strong writing skills with a focus on customer experience and clear messaging.
• Proficient in Klaviyo; experience with Hubspot is a plus.
• Comfortable working with data and translating it into actionable insights.
• Strong organizational and project management skills.

Preferred Skills:

• Experience with considered purchase cycles.
• Ability to switch between different business models (CPG, media, education).
• Interest in health, wellness, or personal development.

ASSUMPTION: While not explicitly stated, a background in wellness or education is preferred but not required, as the role involves working with a lifestyle media brand focused on wellness.

💰 Compensation & Benefits

Salary Range: USD 60,000 - USD 80,000 per year (based on industry standards for mid-level marketing roles in Argentina).

Benefits:

• 100% Remote Work
• 10 days of Paid Time Off

Working Hours: Full-time (40 hours per week), with flexibility to work asynchronously within a reasonable time zone overlap with the US and UK.

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Argentina, as the original job listing did not provide salary information.

📌 Applicant Insights

🔍 Company Context

Industry: Proppel is a staffing and recruiting company specializing in placing top-tier talent in remote roles for US and UK companies.

Company Size: Proppel is a small company with 11-50 employees, providing a close-knit work environment with ample opportunities for growth and impact.

Founded: Proppel was founded in 2022, with headquarters in London, UK, and a strong presence in Buenos Aires, Argentina.

Company Description:

• Proppel focuses on finding and placing top 1% talent in remote roles to help US and UK companies grow faster.
• The company offers opportunities for professional development and the chance to work with exciting clients around the world.
• Proppel's headquarters are in London, UK, with a strong presence in Buenos Aires, Argentina.

Company Specialties:

• Remote talent placement
• Talent acquisition for US and UK companies
• Growth-focused hiring solutions

Company Website: https://www.weareproppel.com/

ASSUMPTION: Proppel's focus on remote work and international clients provides unique opportunities for candidates seeking global exposure and flexible work arrangements.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience) with opportunities for growth and advancement within the company or its client organizations.

Reporting Structure: This role reports directly to the client's marketing leadership team, with close collaboration with creative and data teams.

Work Arrangement: 100% remote work, with flexibility to work asynchronously within a reasonable time zone overlap with the US and UK.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the company or its client organizations.
• Opportunities to work with a diverse range of clients and industries, gaining valuable experience and exposure.
• Access to professional development resources and training to enhance skills and advance career growth.

ASSUMPTION: While the job listing does not explicitly mention growth opportunities, Proppel's focus on placing top talent in remote roles suggests ample opportunities for career advancement within its client organizations.

🌍 Location & Work Environment

Office Type: Remote (no physical office required).

Office Location(s): Argentina (with a strong preference for candidates based in Argentina).

Geographic Context:

• Argentina offers a diverse and vibrant culture, with a strong focus on work-life balance and quality of life.
• The country has a well-established tech industry and a growing remote work culture.
• Argentina's time zone (GMT-3) provides a reasonable overlap with US and UK business hours, facilitating collaboration with international clients.

Work Schedule: Full-time (40 hours per week), with flexibility to work asynchronously within a reasonable time zone overlap with the US and UK.

ASSUMPTION: While the job listing does not specify a preferred time zone, the company's focus on placing talent in remote roles for US and UK clients suggests a preference for candidates in similar time zones.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to assess cultural fit and basic qualifications.
• Technical assessment or case study to evaluate skills and problem-solving abilities.
• Final interview with the client's marketing leadership team to discuss the role and company culture in more detail.

Key Assessment Areas:

• Writing skills and ability to craft compelling customer-focused messaging.
• Data analysis and interpretation skills, with a focus on A/B testing and performance metrics.
• Project management and organizational skills, with the ability to balance multiple campaigns and projects.
• Cultural fit and alignment with the client's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your experience with email marketing, lifecycle campaigns, and data-driven decision making.
• Include specific examples of successful email campaigns and their impact on key performance indicators.
• Demonstrate your understanding of the client's business and industry, and how your skills and experience align with their needs.

ATS Keywords: Email Marketing, SMS Strategy, Campaign Management, A/B Testing, Data Analysis, Project Management, Writing Skills, Customer Experience, Klaviyo, Hubspot, Wellness, Education, Content Engagement, Performance Metrics

ASSUMPTION: The application process may vary depending on the specific client and their hiring preferences, but the insights provided offer a general overview of the typical interview process for this role.

🛠️ Tools & Technologies

• Klaviyo (preferred)
• Hubspot (nice to have)
• Google Analytics
• Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: The required tools and technologies may vary depending on the specific client and their preferred platforms, but the insights provided offer a general overview of the tools commonly used in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Data-driven
• Collaborative
• Adaptable

Work Style:

• Remote-friendly, with a focus on asynchronous communication and work-life balance.
• Results-driven, with a strong emphasis on performance metrics and continuous improvement.
• Collaborative, with a focus on cross-functional teamwork and knowledge sharing.

Self-Assessment Questions:

• Do you thrive in a remote work environment, with a high degree of autonomy and flexibility?
• Are you comfortable working with data and using it to inform decision-making and strategy?
• Do you have strong writing skills and a customer-focused mindset?

ASSUMPTION: While the job listing does not explicitly mention company values or work style, Proppel's focus on remote work and international clients suggests a strong emphasis on adaptability, collaboration, and customer focus.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, with tight deadlines and high expectations.
• Working with a diverse range of clients and industries, each with their unique needs and preferences.
• Adapting to the specific work environment and culture of each client organization.
• Balancing the need for data-driven decision making with the creative aspects of email marketing and campaign management.

ASSUMPTION: The potential challenges listed are based on industry insights and common experiences in similar roles, as the job listing does not explicitly mention any specific challenges or obstacles.

📈 Similar Roles Comparison

• This role is similar to other email marketing manager positions, but may offer more autonomy and flexibility due to the remote work arrangement.
• In comparison to other marketing roles, this position places a strong emphasis on data analysis and A/B testing, with a focus on driving customer engagement and growth.
• Career paths for this role may include advancement to senior marketing roles, or transition to related fields such as customer success or product management.

ASSUMPTION: The comparison points listed are based on industry insights and common career paths in similar roles, as the job listing does not explicitly mention any specific comparisons or career progression opportunities.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new wellness product, with a focus on driving customer engagement and conversions.
• Analyzing customer data to identify trends and insights, and using this information to inform campaign strategy and improve performance metrics.
• Collaborating with creative and data teams to optimize messaging and improve the customer journey, with a focus on enhancing the overall customer experience.

ASSUMPTION: The sample projects listed are based on industry insights and common responsibilities in similar roles, as the job listing does not explicitly mention any specific projects or case studies.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to email marketing and customer engagement?
• How does this role fit into the broader marketing strategy, and how will my work contribute to the company's overall goals?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: The interview questions listed are based on industry insights and common concerns in similar roles, as the job listing does not explicitly mention any specific questions or topics to discuss during the interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with email marketing, lifecycle campaigns, and data-driven decision making.
• Prepare examples of successful email campaigns and their impact on key performance indicators.
• Research the client's business and industry, and demonstrate your understanding of their needs and goals.
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.