Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Alan Health Technologies Inc.

🔹 Location: New York, United States

🔹 Job Type: Full-time, Hybrid (3 days per week in NYC office)

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving engagement, LTV, retention, and reactivation through lifecycle channels
• Collaborating with cross-functional teams to align on messaging and customer journeys
• Executing key flows and campaigns to support growth
• Optimizing campaign performance and providing strategic insights

ASSUMPTION: This role requires a strategic mindset with a hands-on approach, as well as strong analytical and creative skills.

📋 Key Responsibilities

✅ Audit current email and SMS marketing strategy, including flows, campaigns, segmentation, and performance

✅ Develop a roadmap to improve lifecycle performance across onboarding, upsell, win-back, and reactivation flows

✅ Own end-to-end execution of email campaigns: segmentation, creative briefing, A/B testing, and performance tracking

✅ Collaborate with creative, product, and CX teams to align on messaging and customer journeys

✅ Develop templates and testing strategies for newsletters and promotional sends

✅ Monitor campaign performance and optimize for key metrics (open rate, CTR, CVR, unsubscribe rate, revenue per send)

✅ Provide insights and recommendations on new flows, campaigns, or tools as the company scales

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of email marketing experience, ideally in health, wellness, e-commerce, or subscription-based businesses

Required Skills:

• Proven track record in driving LTV, retention, or reactivation KPIs
• Deep experience with Customer.io or similar ESPs
• Strong understanding of lifecycle flows, segmentation, and performance analytics
• Excellent writing instincts and creative sensibility

Preferred Skills:

• Familiarity with wellness, telehealth, or regulated industries

ASSUMPTION: Candidates should have a strong background in email marketing and a proven ability to drive key metrics.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 USD per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO
• Wellness stipend

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is market-based and may vary based on a candidate's experience, industry expertise, technical skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. Alan Health is a modern telehealth platform focused on personalized, science-backed wellness solutions.

Company Size: Small (11-50 employees). Alan Health offers a dynamic and collaborative work environment where employees can make a significant impact.

Founded: 2024. Alan Health (formerly Alan Meds) was founded to make personalized health care more accessible and empower people to achieve better health outcomes.

Company Description:

• Alan Health specializes in providing affordable access to GLP-1 medications and expert care for weight management
• The company is committed to evolving with customers' wellness needs and ensuring that no two journeys are the same
• Alan Health is dedicated to innovation and flexibility in delivering personalized health care

Company Specialties:

• Telehealth services
• Weight management solutions
• Personalized wellness plans

Company Website: www.alanmeds.com

ASSUMPTION: Alan Health is a growing company with a strong focus on innovation and personalized care.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for growth and leadership within the marketing team.

Reporting Structure: The Email Marketing Manager will report directly to the Chief Strategy Officer.

Work Arrangement: Hybrid (3 days per week in the NYC office). This arrangement offers flexibility and a balance between in-office collaboration and remote work.

Growth Opportunities:

• As the company grows, there will be opportunities to expand the marketing team and take on additional responsibilities
• Alan Health values internal promotions and offers opportunities for career advancement
• The company encourages employees to learn new skills and take on new challenges

ASSUMPTION: This role offers strong growth potential as the company continues to expand its services and customer base.

🌍 Location & Work Environment

Office Type: Hybrid (3 days per week in the NYC office). Alan Health offers a modern and collaborative work environment.

Office Location(s): New York, NY, United States

Geographic Context:

• New York City is a major hub for the health and wellness industry, offering numerous networking opportunities
• The city offers a diverse range of cultural and recreational activities
• Alan Health's office is conveniently located in a bustling neighborhood with easy access to public transportation

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options. Alan Health values work-life balance and offers flexible scheduling to accommodate employees' needs.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate in person while also enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Chief Strategy Officer
• In-depth interview with the marketing team to discuss strategy and campaigns
• Final interview with the CEO to discuss company culture and fit

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign execution and optimization skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with lifecycle flows, segmentation, and performance analytics
• Include examples of successful email campaigns you've executed in the past
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare questions to ask the interviewers about the company's growth plans and marketing strategy

ATS Keywords: Email Marketing, SMS Marketing, Lifecycle Flows, Segmentation, Performance Analytics, A/B Testing, Creative Briefing, Customer Journeys, Campaign Performance, Retention, Reactivation, ESP, Customer.io

ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, technical skills, and cultural fit.

🛠️ Tools & Technologies

• Customer.io (preferred ESP)
• Email marketing platforms (e.g., Mailchimp, SendGrid)
• SMS marketing platforms (e.g., Twilio, Plivo)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with Customer.io or similar ESPs and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Alan Health values creativity and continuous improvement
• Personalization: The company is committed to tailoring wellness solutions to each individual's unique needs
• Collaboration: Alan Health fosters a collaborative and inclusive work environment

Work Style:

• Strategic: The company values a proactive and forward-thinking approach
• Data-driven: Alan Health makes decisions based on data and analytics
• Adaptable: The company encourages employees to be flexible and responsive to change

Self-Assessment Questions:

• Do you have experience with lifecycle flows and segmentation in email marketing?
• Are you comfortable working with data and analytics to optimize campaign performance?
• Do you thrive in a collaborative and dynamic work environment?

ASSUMPTION: Alan Health values employees who are strategic, data-driven, and adaptable, with a strong commitment to collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple email and SMS campaigns simultaneously may require strong organizational skills
• Working with a small marketing team may involve wearing multiple hats and taking on additional responsibilities
• Alan Health is a growing company, which can present unique challenges and opportunities
• Working in the health and wellness industry may require navigating regulations and compliance issues

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on lifecycle channels and customer engagement
• Alan Health's focus on personalized wellness solutions sets it apart from other telehealth companies
• This role offers opportunities for growth and leadership within the marketing team, as the company continues to expand its services

ASSUMPTION: This role is unique in its focus on lifecycle channels and personalized wellness solutions, offering a compelling opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a win-back campaign to re-engage inactive customers
• Optimizing onboarding flows to improve customer retention and LTV
• Collaborating with the product team to create targeted campaigns for new features or product launches

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Email Marketing Manager role at Alan Health.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Alan Health measure the success of its email and SMS marketing campaigns?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does Alan Health support the professional development and growth of its employees?
• What is the company's long-term vision for its email and SMS marketing strategy?

ASSUMPTION: Asking these questions will help you understand the role's priorities, the company's marketing strategy, and its commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on lifecycle flows, segmentation, and performance analytics
• Prepare examples of successful email campaigns you've executed in the past
• Prepare questions to ask the interviewers about the company's growth plans and marketing strategy
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.