Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: American Society of Clinical Oncology (ASCO)

🔹 Location: Alexandria, VA (Remote candidates welcome)

🔹 Job Type: Full-Time

🔹 Category: Non-profit Organizations

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Primary location in Alexandria, VA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic email marketing campaigns to support ASCO programs and services
• Collaborating with program leads to define campaign objectives and target audiences
• Optimizing email processes and policies, including A/B testing and QA processes
• Serving as the business lead for ASCO’s email tools and managing email templates, modules, and style guide
• Analyzing campaign metric reports to develop data-driven insights and recommendations

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive email marketing success and contribute to ASCO's mission.

📋 Key Responsibilities

✅ Develop and execute strategic email marketing campaigns in support of ASCO programs and services

✅ Collaborate with program leads to define campaign objectives, target audiences, and KPIs, translating strategic goals into actionable email marketing plans

✅ Support organizational email needs such as newsletters, transactional messages, and data transfers

✅ Design, implement, and optimize email processes and policies, including the email calendar, email preference center, development timelines, A/B testing, and QA processes

✅ Conduct A/B tests to optimize subject lines, content, and calls to action

✅ Serve as the business lead for ASCO’s email tools, including user management and training, as well as managing email templates, modules, and style guide

✅ Track and analyze campaign metric reports (e.g., open rates, click-through rates, lead conversion rates, unsubscribe rates, and pipeline) to develop data-driven insights and recommendations

ASSUMPTION: This role requires strong project management skills to juggle multiple campaigns and ensure timely delivery.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Communications, Business Management, or a related field

Experience: 6+ years of experience in digital marketing, specifically in developing and executing email campaigns

Required Skills:

• Professional experience with email, marketing automation, and project management tools (e.g., Taxi for Email, Stensul, Litmus, Adobe Campaign, Airtable, Smartsheet)
• Experience with A/B testing and optimization of campaigns, processes, and systems
• Excellent communication skills, including written communication
• Self-managed with proven skills to use initiative, time management, and organizational skills to prioritize work
• Excellent time management skills with a proven ability to meet deadlines, prioritize, and multi-task
• Excellent organizational skills and high attention to detail

Preferred Skills:

• Experience with oncology marketing and/or association marketing
• Extensive experience with Adobe Campaign or similar marketing automation tool
• Digital marketing experience with a list of 50,000+ subscribers
• HTML skills

ASSUMPTION: While not explicitly stated, experience with healthcare or non-profit organizations may be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: $85,000 - $120,000 (Based on industry standards for a mid-level email marketing manager in the non-profit sector in the Alexandria, VA area)

Benefits:

• Hybrid Work Environment
• Open Leave Policy
• Paid Family Leave
• 13 Paid Holidays per Calendar Year
• Staff Appreciation Days
• 401(k): 7.5% Employer Contribution
• Medical/Dental/Vision
• Employee Assistance Program
• Fertility and Family Forming
• Healthcare Concierge
• Flexible Spending Account(s)
• Healthcare Savings Account
• Disability and Life Insurance

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ASCO is a non-profit organization focused on conquering cancer through research, education, and promotion of the highest quality care. It is the world’s leading organization of its kind, representing more than 50,000 oncology professionals who care for people living with cancer.

Company Size: ASCO has 201-500 employees, providing a medium-sized organization structure with opportunities for collaboration and growth.

Founded: ASCO was founded in 1964, with a rich history and established reputation in the oncology field.

Company Description:

• ASCO is committed to making a world of difference in cancer care by providing education, research, and resources to healthcare professionals around the world.
• The organization aims to conquer cancer and create a world where cancer is prevented or cured, and every survivor is healthy.
• ASCO’s Conquer Cancer Foundation supports the Society by funding groundbreaking research and education across cancer’s full continuum.

Company Specialties:

• Non-Profit Professional Society
• Oncology
• CME (Continuing Medical Education)
• Quality Care
• Data
• Health Information
• Cancer
• Cancer Research
• Oncology Journals
• Oncology News
• Professional Society
• Healthcare Association
• Cancer Care
• and Medical Conference

Company Website: www.asco.org

ASSUMPTION: ASCO's mission and values are deeply rooted in its commitment to improving cancer care and supporting oncology professionals.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Email Marketing Manager will report directly to the Senior Director of Marketing and Communications.

Work Arrangement: This is a hybrid role, with a primary location in Alexandria, VA, and the option to work remotely.

Growth Opportunities:

• ASCO offers opportunities for professional development and career growth within the marketing department and the organization as a whole.
• The organization's commitment to innovation and continuous improvement creates an environment for employees to learn and grow.
• ASCO's size and structure provide opportunities for employees to take on new challenges and expand their skillsets.

ASSUMPTION: ASCO's culture and structure provide ample opportunities for growth and development for motivated employees.

🌍 Location & Work Environment

Office Type: ASCO's headquarters is a modern, professional office environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): 2318 Mill Rd, Alexandria, VA 22314, US

Geographic Context:

• Alexandria, VA, is a suburban city located just outside Washington, D.C., offering a mix of urban and suburban living.
• The area is known for its historic architecture, waterfront views, and vibrant cultural scene.
• The city is home to a diverse population and provides easy access to major transportation networks.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours between 9:00 AM and 5:00 PM EST.

ASSUMPTION: The hybrid work arrangement provides a good balance between in-person collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission through ASCO's careers portal
• Phone or video screen with the hiring manager or HR representative
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with the Senior Director of Marketing and Communications
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of email marketing best practices and strategies
• Ability to analyze campaign data and derive insights
• Communication and collaboration skills
• Alignment with ASCO's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of ASCO's mission and how your skills and experience align with the organization's goals.
• Prepare examples of your email marketing campaigns, including metrics and results, to showcase your expertise during the interview.

ATS Keywords: Email Marketing, Digital Marketing, Campaign Development, A/B Testing, Marketing Automation, Data Analysis, Non-Profit, Oncology, ASCO

ASSUMPTION: ASCO's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization's mission and values.

🛠️ Tools & Technologies

• Adobe Campaign
• Taxi for Email
• Stensul
• Litmus
• Airtable
• Smartsheet
• HTML

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as ASCO provides training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Expert
• Accountable

Work Style:

• ASCO values a flexible, high-performance work environment where employees collaborate to support the organization's mission.
• The organization fosters a culture that prioritizes customer-centricity, emphasizes teamwork, and commits to quality.
• ASCO Works – Our Way of Working has long enabled workplace flexibility and embraced technology to help employees achieve balance.

Self-Assessment Questions:

• How do you align with ASCO's patient-centered value, and how have you demonstrated this in your previous roles?
• How do you approach working collaboratively in a hybrid work environment, and what strategies have you used to build effective remote relationships?
• How do you balance strategic thinking with tactical execution, and can you provide an example of a time when you successfully managed both aspects of a project?

ASSUMPTION: ASCO's culture values employees who are passionate about the organization's mission, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members.
• ASCO's commitment to innovation and continuous improvement may require employees to adapt to changes in processes and priorities.
• The organization's focus on data-driven decision-making may require employees to develop strong analytical skills and a data-driven mindset.
• The competitive nature of the non-profit sector may present challenges in attracting and retaining top talent.

ASSUMPTION: ASCO's culture and structure provide opportunities for growth and development, but they also present unique challenges that candidates should be prepared to address.

📈 Similar Roles Comparison

• Compared to other email marketing manager roles in the non-profit sector, this role places a greater emphasis on data analysis and strategic planning.
• ASCO's focus on oncology and cancer care sets it apart from other non-profit organizations, providing unique opportunities for candidates interested in this field.
• Career paths within ASCO may differ from those in for-profit organizations, with opportunities for growth and development tailored to the non-profit sector.

ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in other organizations.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote ASCO's annual conference, including A/B testing and optimization of subject lines, content, and calls to action
• Collaborating with program leads to define campaign objectives and target audiences for ASCO's educational initiatives, resulting in increased engagement and enrollment
• Analyzing campaign metric reports to identify trends and insights, leading to data-driven recommendations for process improvement and optimization

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the email marketing manager role at ASCO.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the team?
• How does ASCO support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a time when ASCO's commitment to innovation and continuous improvement led to significant improvements in email marketing campaigns?
• How does ASCO measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing ASCO's email marketing efforts, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into ASCO's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of ASCO's mission and values
• Prepare examples of your email marketing campaigns, including metrics and results, to showcase your expertise during the interview
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, be prepared to discuss your approach to email marketing, data analysis, and collaboration in a hybrid work environment

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.