📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: Bass Pro Shops
🔹 Location: Springfield, MO (Bass Pro Shops Base Camp)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading lifecycle communication and engagement through email, SMS, and mobile push communications
- Developing and executing high-level strategies and program execution across the organization
- Maximizing customer engagement through personalized, multi-touch campaigns
- Collaborating with cross-functional teams to create seamless user experiences
- Monitoring competitive practices and industry standards
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in managing marketing campaigns.
📋 Key Responsibilities
✅ Develop and oversee the email program, including customer lifecycle programs and individual campaigns
✅ Manage and lead SMS marketing and mobile push advertising programs
✅ Direct creative development process, set campaign targets, and establish reporting and tracking processes
✅ Report on campaign and lifecycle marketing program performance to senior leadership and cross-functional teams
✅ Partner with marketing and brand teams to identify and target customers for relevant promotional activity
✅ Build and refine target segments and audiences within email platforms to drive targeting and personalization
✅ Monitor competitive practices and industry movement/standards to ensure the organization is “best-in-class”
✅ Drive outstanding business results through traditional management functions
✅ Prepare reports, presentations, and general updates as needed
✅ Perform all other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, creative direction, and hands-on execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s Degree in a related field
Experience: 4-6 years of related experience
Required Skills:
- Proven experience in email marketing and campaign management
- Strong analytical skills and data-driven mindset
- Excellent communication and creative direction skills
- Ability to work collaboratively with cross-functional teams
- Proficiency in email marketing platforms and tools
Preferred Skills:
- Experience with SMS marketing and mobile push advertising
- Knowledge of the retail industry and customer base
- Familiarity with marketing automation and CRM systems
ASSUMPTION: Candidates with a strong background in email marketing and a proven track record of driving customer engagement and revenue growth are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 4-6 years of experience in the retail sector)
Benefits:
- Medical, Dental, and Vision insurance
- Health Savings Account and Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings plan
- Paid holidays, vacation, and sick time
- Bass Pro Cares Fund
- Employee discounts on retail merchandise, restaurants, resorts, and conservation attractions
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically outdoor and sporting goods
Company Size: 10,001+ employees (Large enterprise)
Founded: 1972, with a rich history in conservation and outdoor recreation
Company Description:
- Bass Pro Shops is North America’s premier outdoor and conservation company
- Offers premier destination retail in more than 150 locations across North America
- Operates White River Marine Group, award-winning resorts, and nature destinations
- Guided by the visionary leadership of founder and CEO Johnny Morris
Company Specialties:
- Retail (hunting, fishing, camping, and outdoor recreation)
- Conservation and environmental stewardship
- Destination resorts and attractions
Company Website: http://www.basspro.com
ASSUMPTION: Working at Bass Pro Shops offers opportunities to connect with nature and contribute to conservation efforts, which may appeal to candidates passionate about the outdoors.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: This role reports directly to the Marketing Director and may oversee junior marketing team members
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Potential to advance to a senior marketing role or management position
- Opportunities to work on diverse campaigns and projects across multiple business units
- Chance to develop skills in SMS marketing and mobile push advertising
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Springfield, MO (Bass Pro Shops Base Camp)
Geographic Context:
- Springfield, MO is located in the Ozark Mountains, offering easy access to outdoor recreation and natural beauty
- The city has a population of approximately 167,000 people and a cost of living slightly below the national average
- Springfield is home to several universities and a vibrant arts and culture scene
Work Schedule: Full-time, typically Monday-Friday, with flexibility to work additional hours as needed
ASSUMPTION: Candidates who enjoy an active lifestyle and appreciate the outdoors may find the Springfield location and work environment particularly appealing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Marketing and campaign management skills
- Analytical and problem-solving abilities
- Communication and creative direction skills
- Collaboration and teamwork
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for the outdoors and commitment to conservation
- Prepare examples of successful email marketing campaigns you've managed or contributed to
- Research Bass Pro Shops' marketing strategies and be ready to discuss how you can contribute to their continued success
ATS Keywords: Email Marketing, Campaign Management, Customer Engagement, Marketing Strategy, Cross-Functional Collaboration, Target Segmentation, Competitive Analysis, Team Management, Problem Solving, Needs Assessment, Independent Judgment
ASSUMPTION: The interview process for this role may place a strong emphasis on cultural fit and alignment with Bass Pro Shops' mission and values.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or in-house solutions)
- Marketing automation and CRM systems (e.g., HubSpot, Salesforce, or Marketo)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, or Power BI)
- Project management software (e.g., Asana, Trello, or Jira)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for the outdoors and conservation
- Integrity and respect for customers, employees, and partners
- Excellence in all aspects of the business
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to delivering exceptional customer experiences
Self-Assessment Questions:
- How do you demonstrate your passion for the outdoors and conservation in your daily life?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
- How do you balance data-driven decision-making with creative and innovative approaches to marketing?
ASSUMPTION: Candidates who share Bass Pro Shops' commitment to the outdoors, conservation, and exceptional customer experiences are most likely to thrive in this work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with industry trends and best practices in email marketing
- Balancing creative direction with data-driven decision-making
- Working in a fast-paced, dynamic retail environment
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike some marketing roles, this position focuses primarily on email, SMS, and mobile push communications, rather than broader digital marketing channels
- In the retail industry, email marketing plays a critical role in customer acquisition, retention, and engagement
- This role offers opportunities for career growth and advancement within the marketing department and the broader organization
ASSUMPTION: Candidates should consider how their skills and experiences align with the specific focus and requirements of this role compared to other marketing positions.
📝 Sample Projects
- Developing and executing a multi-touch email campaign to drive customer engagement and revenue growth
- Launching and optimizing an SMS marketing program to improve customer communication and loyalty
- Collaborating with cross-functional teams to create seamless user experiences across email, SMS, and mobile push ads
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Email Marketing Manager role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Bass Pro Shops' mission and commitment to conservation?
- Can you describe the team structure and dynamics within the marketing department?
- How does Bass Pro Shops support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the email marketing program, and how can this role address them?
- How does Bass Pro Shops measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, enabling them to make informed decisions about their application and potential fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Bass Pro Shops careers portal
- Customize your resume to highlight relevant marketing experience and achievements
- Tailor your cover letter to demonstrate your passion for the outdoors and commitment to conservation
- Prepare examples of successful email marketing campaigns you've managed or contributed to
- Follow up with the Bass Pro Shops HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
