📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: Scholastic
🔹 Location: New York, New York
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading data-driven digital campaigns to boost engagement and drive sales for Book Fairs
- Supporting prospecting initiatives for Book Clubs
- Collaborating with cross-functional teams to ensure strategic alignment
- Optimizing campaign performance and driving growth strategies
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop, execute, and optimize multi-channel email marketing campaigns for Book Fairs
✅ Create and implement data-driven, multi-touch campaigns to drive customer acquisition and retention
✅ Lead prospecting efforts in partnership with Sales to generate leads and secure new Book Fairs
✅ Develop and refine sales enablement materials, including training guides, Sales Force email templates, and sales narratives
✅ Analyze campaign performance, share insights, and optimize strategies for continuous improvement
✅ Monitor market trends, competitors, and emerging technologies to keep Book Fairs’ strategies competitive
✅ Drive ongoing A/B testing and experimentation to optimize engagement and conversion
✅ Manage marketing budgets to ensure cost-effective resource allocation
✅ Mentor and guide junior team members, fostering a collaborative and growth-oriented culture
ASSUMPTION: This role requires a high level of organization and attention to detail, with the ability to manage multiple projects effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years managing email marketing campaigns, with proven expertise in growth marketing, performance optimization, and sales enablement
Required Skills:
- Expertise in A/B testing, web analytics (Google Analytics, Adobe Analytics), and CRM/CDP platforms (Salesforce, HubSpot, or equivalent)
- Strong analytical skills and experience with conversion rate optimization (CRO), marketing automation, and customer journey mapping
- Experience with SEO, SEM, paid media, and personalization strategies for customer engagement
- Exceptional communication, project management, and collaboration skills
- Highly organized and detail-oriented, capable of managing multiple projects effectively
- Passion for kids, reading, and literacy, with enthusiasm for creating engaging experiences
Preferred Skills:
- Experience with Scholastic products or similar children's publishing companies
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in the children's publishing industry or similar markets may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $95,000 to $105,000 annually
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Tuition reimbursement and professional development opportunities
- Generous paid time off and holiday schedule
- Employee discounts on Scholastic products
Working Hours: Full-time, Monday-Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Scholastic is the world's largest publisher and distributor of children's books, with a strong focus on literacy and education. They operate in the book and periodical publishing industry.
Company Size: Scholastic has 5,001-10,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 1920, with a rich history in children's publishing and a commitment to encouraging the personal and intellectual growth of all children beginning with literacy.
Company Description:
- Scholastic creates quality books and ebooks, print and technology-based learning programs, classroom magazines, and other products and services that support children's learning both in school and at home.
- The Company has operations in 14 international offices and exports to 165 countries, making quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail, and online.
- Scholastic is a trusted partner to educators and families, with a reputation for quality and affordability.
Company Specialties:
- Publishing
- Children's Books
- Education
- and Media
Company Website: http://www.scholastic.com?eml=/smd
ASSUMPTION: Working at Scholastic offers the opportunity to be part of a global company with a strong commitment to children's literacy and education.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The Email Marketing Manager reports directly to the Senior Director of Email Marketing/CRM and works closely with cross-functional teams, including Sales, Marketing Strategy, Consumer Insights, Creative, and Project Management.
Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work. The office is located at 557 Broadway, New York, NY 10012, US.
Growth Opportunities:
- Advancement within the marketing department, such as taking on more senior roles or expanding responsibilities
- Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure
- Potential to transition into other areas of the business, such as sales, product development, or editorial
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on continuous learning and development.
🌍 Location & Work Environment
Office Type: The Scholastic office is a collaborative and dynamic workspace, with a focus on creativity and innovation.
Office Location(s): 557 Broadway, New York, NY 10012, US
Geographic Context:
- The office is located in the heart of downtown Manhattan, offering easy access to public transportation and numerous amenities
- New York City is a vibrant and diverse metropolis, with a rich cultural scene and numerous opportunities for personal and professional growth
- The office is in close proximity to many of Scholastic's key partners and clients, facilitating strong relationships and collaboration
Work Schedule: The work schedule is generally Monday-Friday, 9:00 AM to 5:00 PM, with some flexibility for occasional remote work and adjusted hours as needed.
ASSUMPTION: Working in the Scholastic office provides a stimulating and engaging environment, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR
- In-depth interview with the hiring manager and/or other team members, focusing on skills, experience, and cultural fit
- Case study or project presentation, demonstrating the candidate's ability to develop and execute strategic campaigns
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and campaign development skills
- Analytical skills and data-driven decision making
- Collaboration and communication skills
- Cultural fit and alignment with Scholastic's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on email marketing, growth marketing, and performance optimization
- Prepare for behavioral interview questions, using the STAR method to structure your responses
- Research Scholastic's products, mission, and values, and be prepared to discuss how your personal and professional goals align with the company's objectives
ATS Keywords: Email Marketing, Growth Marketing, Performance Optimization, Sales Enablement, A/B Testing, Web Analytics, CRM Platforms, Conversion Rate Optimization, Marketing Automation, Customer Journey Mapping, SEO, SEM, Paid Media, Project Management, Collaboration Skills
ASSUMPTION: The application process for this role is competitive, with a focus on finding candidates with strong strategic thinking, analytical, and communication skills, as well as a passion for children's literacy and education.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, or similar)
- CRM/CDP platforms (e.g., Salesforce, HubSpot, or equivalent)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Collaboration tools (e.g., Microsoft Office, Google Workspace, or similar)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, with a focus on email marketing, CRM, and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Scholastic is committed to continuous learning and improvement, with a focus on staying at the forefront of the children's publishing industry
- Collaboration: The company values a team-oriented approach, with a strong emphasis on cross-functional collaboration and communication
- Integrity: Scholastic is dedicated to upholding the highest ethical standards, with a commitment to honesty, transparency, and accountability
Work Style:
- Data-driven: Scholastic places a strong emphasis on data-driven decision making, with a focus on using analytics and insights to inform strategy and execution
- Creative: The company values innovation and creativity, with a commitment to developing engaging and inspiring content for children
- Adaptable: Scholastic is committed to continuous learning and improvement, with a focus on staying at the forefront of the children's publishing industry
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful email marketing campaigns?
- Are you comfortable working in a dynamic and collaborative environment, with a focus on cross-functional teamwork and communication?
- Do you have a passion for children's literacy and education, with a commitment to creating engaging and inspiring content for young readers?
ASSUMPTION: Candidates who are highly organized, detail-oriented, and able to manage multiple projects effectively will thrive in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities, with a focus on balancing strategic thinking and tactical execution
- Working in a fast-paced and dynamic environment, with a focus on continuous learning and improvement
- Navigating a large and complex organization, with a focus on building strong relationships and collaborations across departments
- Adapting to changes in the children's publishing industry, with a focus on staying at the forefront of emerging trends and technologies
ASSUMPTION: These challenges can be overcome with strong organizational skills, a focus on continuous learning and improvement, and a commitment to collaboration and communication.
📈 Similar Roles Comparison
- This role is similar to other email marketing manager positions, with a focus on developing, executing, and optimizing data-driven digital campaigns to drive engagement and sales
- However, this role is unique in its focus on the children's publishing industry, with a commitment to encouraging the personal and intellectual growth of all children beginning with literacy
- Candidates with experience in the children's publishing industry or similar markets may have an advantage in this role, with a deeper understanding of the target audience and market trends
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative industry, with a focus on creating engaging and inspiring content for young readers.
📝 Sample Projects
- Developing and executing a multi-channel email marketing campaign to drive customer acquisition and retention for Scholastic Book Fairs
- Creating and refining sales enablement materials, including training guides, Sales Force email templates, and sales narratives, to support prospecting initiatives for Book Clubs
- Analyzing campaign performance and optimizing strategies for continuous improvement, with a focus on driving growth and engagement
ASSUMPTION: These projects provide an opportunity to demonstrate the candidate's ability to develop and execute strategic campaigns, with a focus on data-driven decision making and continuous learning and improvement.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for developing and executing an email marketing campaign at Scholastic?
- How does the Email Marketing team collaborate with other departments, such as Sales, Marketing Strategy, and Consumer Insights?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Scholastic support the growth and development of its employees, particularly in the marketing department?
- What are the biggest challenges facing the Email Marketing team in the next 6 to 12 months, and how can this role help address them?
ASSUMPTION: These questions provide an opportunity to gain insights into the role, the team, and the company, with a focus on understanding the priorities and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://scholastic.wd5.myworkdayjobs.com/External/job/New-York-New-York/Email-Marketing-Manager_R14407
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on email marketing, growth marketing, and performance optimization
- Prepare for behavioral interview questions, using the STAR method to structure your responses
- Research Scholastic's products, mission, and values, and be prepared to discuss how your personal and professional goals align with the company's objectives
- Follow up with the hiring manager or HR within one week of submitting your application, to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
