📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: TechnologyAdvice
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 4+ years
🔹 Remote Status: Remote-First
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy, execution, and growth of email programs across multiple newsletters and media brands
- Overseeing the full lifecycle of email marketing, from attracting new subscribers to deepening engagement and supporting monetization through newsletter sales
- Collaborating with executives, guiding junior team members, and partnering with content, social, paid, and sales teams
- Working in a fast-paced, remote environment with a high-visibility, strategic role
ASSUMPTION: This role requires a senior marketing leader with a strong background in email marketing and a proven ability to drive business growth through strategic initiatives.
📋 Key Responsibilities
✅ Own and evolve the long-term strategy for email marketing across multiple newsletters and brands
✅ Lead and scale acquisition, engagement, and retention initiatives to grow subscriber bases and deepen audience connection
✅ Define and monitor KPIs across the email funnel; identify trends and drive continuous performance improvement
✅ Partner with leadership to develop strategies that support broader business goals including brand expansion, audience monetization, and revenue diversification
✅ Oversee the planning, creation, and execution of lifecycle email campaigns, from onboarding to win-back
✅ Direct and refine segmentation, A/B testing, and behavioral targeting strategies
✅ Ensure all campaigns reflect brand voice, editorial quality, and design excellence
✅ Manage campaign calendars and workflows to align email content with editorial, social, and promotional initiatives
✅ Collaborate with design, editorial, social, and paid teams to create integrated, omnichannel campaigns
✅ Guide or manage team members by providing mentorship, structure, and clear performance goals
✅ Partner with sales to support newsletter sponsorships through strategic placement, performance tracking, and partner-facing reporting
✅ Present strategy and performance updates to stakeholders and executives with clarity and confidence
ASSUMPION: This role requires strong leadership, strategic thinking, and excellent communication skills to drive email marketing success and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4+ years of experience in email marketing, newsletter publishing, or lifecycle marketing
Required Skills:
- Proven ability to lead strategy, manage cross-functional initiatives, and scale email programs that drive measurable results
- Strong hands-on experience with tools like Mailchimp, HubSpot, Marketo, or Sailthru (or another equivalent MAP)
- Fluency in segmentation, automation, and behavioral targeting
- Strong writing and editing skills; ability to shape narrative and CTAs to drive clicks and conversions
- Deep experience with audience growth strategies, community engagement, and brand building via email
- Familiarity with newsletter sales and sponsorship workflows
- Ability to mentor and lead others while working independently and proactively
- Experience presenting to and collaborating with executives and stakeholders
Preferred Skills:
- Hands-on experience with Reddit or other emerging paid platforms for acquisition
- Knowledge of tools like Google Analytics, Looker, or other BI/reporting tools
- Newsletter revenue experience (ad sales, sponsorships, affiliate promotions, etc.)
- Familiarity with audience data tools (e.g., Customer Data Platforms, CRM integrations)
ASSUMPION: Candidates should have a strong background in email marketing and a proven track record of driving business growth through strategic initiatives.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 USD per year
Benefits:
- Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives
- Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays
- Remote-First Culture: Work from the comfort of your home
- Flexible PTO: Take the time you need, when you need it
- Health Coverage: Medical, dental, and vision plans for you and your family
- Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage
- 401K with Match: Company-matched retirement savings
- Paid Parental Leave: Support for new parents during life’s special moments
- Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements
- Pet Insurance: Care for your furry family members
- Speaker Series Bonus: Present in our monthly speaker series and earn a bonus
- Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning
- Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years
- In-Office Perks: Enjoy catered lunches for our in-office team
Work Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Media
Company Size: 201-500 employees
Founded: 2013
Company Description:
- B2B technology and software advice from the experts who use it
- Purpose: to create opportunities for our audiences, our customers, our team members, and our communities
- Headquartered in Nashville, Tennessee, with remote team members worldwide
- Owns more than 20 media brands and serves more than 600 clients per year
Company Specialties:
- Software Reviews
- Demand Generation
- Online Marketing
- Content Syndication
- B2B Lead Generation
- and Software Advice
Company Website: https://www.technologyadvice.com
ASSUMPTION: TechnologyAdvice is a growing, remote-first company with a strong focus on creating opportunities for its audiences, customers, team members, and communities.
📊 Role Analysis
Career Level: Senior Marketing Manager
Reporting Structure: Reports directly to the VP of Marketing or similar role
Work Arrangement: Remote-First (work from home)
Growth Opportunities:
- Potential to shape the company's email marketing strategy and drive business growth
- Opportunities to mentor junior team members and shape company culture
- Potential to expand the role's scope as the company continues to grow
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the company's email marketing strategy and drive business growth.
🌍 Location & Work Environment
Office Type: Remote-First (no physical office)
Office Location(s): Nashville, Tennessee (headquarters); remote team members worldwide
Geographic Context:
- Nashville, Tennessee: A vibrant city with a thriving tech industry, a low cost of living, and a high quality of life
- Remote work: Offers flexibility and the ability to work from anywhere with a stable internet connection
Work Schedule: Flexible, with core hours from 9:00 AM to 5:00 PM ET
ASSUMPTION: The remote-first work environment offers flexibility and the ability to work from anywhere, with core hours from 9:00 AM to 5:00 PM ET.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the VP of Marketing or similar role
- Background check and offer
Key Assessment Areas:
- Email marketing strategy and execution
- Campaign management and optimization
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and achievements
- Prepare for behavioral interview questions that focus on your email marketing experience and problem-solving skills
- Showcase your understanding of the company and its mission
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Email Marketing, Lifecycle Marketing, Campaign Management, Segmentation, A/B Testing, Behavioral Targeting, Audience Growth, Community Engagement, Newsletter Sales, Strategic Planning, Cross-Functional Collaboration, Mentorship, Performance Analysis
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared for a thorough interview process.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, HubSpot, Marketo)
- Customer Relationship Management (CRM) software
- Analytics tools (e.g., Google Analytics, Looker)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with the tools listed above is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Create opportunities for our audiences, our customers, our team members, and our communities
- Embrace a growth mindset and continuous learning
- Foster a diverse and inclusive culture where people feel safe being themselves
- Encourage open communication and collaboration
Work Style:
- Remote-first, with a focus on results and flexibility
- Fast-paced and dynamic, with a strong emphasis on collaboration and communication
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, remote work environment?
- Are you comfortable working independently and proactively managing your time?
- Do you have a strong growth mindset and a passion for continuous learning?
- Are you an effective communicator, both written and verbally, with a strong ability to collaborate with cross-functional teams?
- Do you align with the company's values and mission?
ASSUMPTION: Candidates should assess their fit with the company's values, work style, and remote-first culture before applying.
⚠️ Potential Challenges
- Managing a remote team and fostering a strong company culture
- Balancing the demands of a fast-paced, growing company with the need for strategic planning and execution
- Adapting to a dynamic work environment and changing priorities
- Managing work-life balance in a remote-first culture
ASSUMPTION: Candidates should be aware of the potential challenges of working in a fast-paced, remote-first environment and be prepared to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Email Marketing Manager vs. Marketing Manager: Email Marketing Manager focuses specifically on email marketing strategy and execution, while Marketing Manager oversees a broader range of marketing channels
- Email Marketing Manager vs. Lifecycle Marketing Manager: Both roles focus on customer lifecycle management, but Email Marketing Manager is more focused on email marketing channels, while Lifecycle Marketing Manager may oversee a broader range of customer touchpoints
- Email Marketing Manager vs. CRM Manager: Both roles involve managing customer data and communication, but Email Marketing Manager focuses on email marketing strategy and execution, while CRM Manager oversees customer relationship management systems and processes
ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from similar roles in the marketing field.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for a new newsletter launch
- Optimizing email automation workflows to improve open rates and click-through rates
- Collaborating with the content team to create engaging email content that drives audience engagement and growth
- Partnering with the sales team to create targeted email campaigns that drive newsletter sponsorship revenue
ASSUMPTION: Candidates should be prepared to discuss their experience with email marketing projects and their ability to drive results through strategic planning and execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy, and how will it collaborate with other marketing channels?
- What are the biggest challenges facing the email marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its email marketing team members?
- What are the company's plans for expanding its email marketing efforts, and how can this role contribute to that growth?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role and their eagerness to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your email marketing experience and achievements
- Prepare for behavioral interview questions that focus on your email marketing experience and problem-solving skills
- Showcase your understanding of the company and its mission
- Be ready to discuss your long-term career goals and how this role fits into your plans
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
