Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Omicron Media, Inc.

🔹 Location: Orlando, FL Office

🔹 Job Type: Hybrid (Full-time)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving overall email strategy for multiple brands with distinct customer demographics and offerings
• Managing daily email operations, including promotional calendar, system testing, copywriting, email production, deployment, and optimization
• Developing and maintaining KPI reporting to monitor and improve email marketing performance
• Collaborating with other team members to ensure email strategy complements and amplifies all marketing initiatives
• Creating and implementing strategies for list growth, increased engagement, and increased ROI

ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail, as the Email Marketing Manager will be handling multiple brands and projects simultaneously.

📋 Key Responsibilities

✅ Manage daily email operations, including promotional calendar, system testing & troubleshooting, copywriting, email production, deployment, optimize and A/B test emails and landing pages to maximize conversions

✅ Develop and maintain KPI reporting to monitor and improve the performance of the email marketing channel

✅ Work with other members of the team to ensure email strategy complements and amplifies all marketing initiatives

✅ Create and implement strategies for list growth, increased engagement, and increased ROI

ASSUMPTION: The role may require occasional work outside of regular business hours to ensure timely email deployment and troubleshooting.

🎯 Required Qualifications

Education: Bachelor's Degree Required

Experience: 3+ years in the following areas:

• Email (Sendgrid, Customer.io, Eloqua)
• Running A/B, multivariate tests (Optimizely, Google)
• Designing Lead Generation Funnels (Leadpages, Unbounce, Optinmonster)
• Copywriting
• Optimizing and Creating Landing Pages
• Working with global customers and colleagues

Required Skills:

• Strong understanding of email marketing concepts and KPIs
• Basic HTML and CSS
• Clear and concise copywriter with core understanding of conversion optimization
• Capacity to find and nurture demographic synergies into paid customers
• Knowledge of how different online marketing channels (affiliate, organic, paid, social, lead gen, etc.) fit together
• Highly organized with the ability to work on divergent brands and projects
• Advanced Excel skills to create clear reports using pivot tables, vlookups, hlookups, macros, etc.
• Must be a self-starter, willing to take initiative and drive results
• Knowledge of CAN-SPAM and email deliverability best practices

Preferred Skills:

• Experience with Sendgrid, io, Segment, Amplitude, Google Tag Manager, and Google Analytics
• SaaS experience

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the need to communicate effectively with global customers and colleagues.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 3+ years of experience in the IT Services and IT Consulting industry in Orlando, FL)

Benefits:

• Fun Company Events

Working Hours: Full-time, hybrid work schedule (specific office days not specified)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Omicron Media, Inc. operates in the IT Services and IT Consulting industry, focusing on building products that make the internet better for all. They have a long history of creating high-performing products for consumer and enterprise in various online arenas.

Company Size: Omicron Media, Inc. has 51-200 employees, providing a mid-sized company environment where applicants can expect a mix of structure and agility.

Founded: The company's roots go way back to the early Internet days when they developed the software that powers the USENET, the world’s first social network. They have since acquired and integrated more than 12 online businesses and raised more than $1 billion in financing for their efforts.

Company Description:

• Omicron’s mission is to build products that make the internet better for all.
• They are a seasoned team of technologists, business strategists, finance wizards, marketers, engineers, and network architects who build, scale, and manage large multi-protocol online companies.
• Their headquarters are located just outside of sunny Orlando, Florida, with additional offices in Phoenix, and Amsterdam.

Company Specialties:

• Web Development and Software Development

Company Website: omicronmedia.com

ASSUMPTION: Omicron Media, Inc. is a well-established company with a strong track record in the IT Services and IT Consulting industry, providing ample opportunities for growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Email Marketing Manager will report directly to the Marketing Director and collaborate with various teams, including marketing, sales, and product.

Work Arrangement: This is a hybrid role, requiring on-site presence at the Orlando, FL office. The specific office days and hours are not specified.

Growth Opportunities:

• As the company continues to grow and expand, there may be opportunities for the Email Marketing Manager to take on more responsibilities or move into a leadership role.
• The diverse range of brands and projects managed in this role provides ample opportunities for learning and skill development.
• Omicron Media, Inc. offers fun company events, providing opportunities for networking and professional development.

ASSUMPTION: The growth opportunities in this role will depend on the candidate's performance, the company's growth trajectory, and the availability of suitable positions.

🌍 Location & Work Environment

Office Type: The Orlando, FL office is a hybrid work environment, requiring on-site presence for collaboration and teamwork.

Office Location(s): 807 W. Morse Blvd., Suite 101, Winter Park, Florida 32789, US

Geographic Context:

• The Orlando, FL area offers a mix of urban and suburban living, with a variety of cultural attractions, entertainment options, and outdoor activities.
• The cost of living in Orlando is generally lower than in other major metropolitan areas, providing a more affordable option for residents.
• The area has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is full-time, with specific office days and hours not specified.

ASSUMPTION: The work environment at Omicron Media, Inc. is likely to be dynamic and fast-paced, reflecting the company's focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page
• Phone or video screen with the HR team
• In-depth interview with the Marketing Director and/or other team members
• Final interview with the CEO or another executive

Key Assessment Areas:

• Email marketing expertise and strategic thinking
• Technical skills, including HTML, CSS, and Excel
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your email marketing campaigns, their results, and the strategies you used to optimize performance
• Demonstrate your understanding of the company's mission and values, and how your skills and experience align with their goals

ATS Keywords: Email Marketing, Sendgrid, Customer.io, Eloqua, A/B Testing, Optimizely, Google, Leadpages, Unbounce, Optinmonster, HTML, CSS, Analytics, Excel, KPI Reporting, Project Management, Conversion Optimization, Demographic Analysis

ASSUMPTION: The application process at Omicron Media, Inc. may vary depending on the specific role and the candidate's qualifications.

🛠️ Tools & Technologies

• Sendgrid
• io
• Segment
• Amplitude
• Google Tag Manager
• Google Analytics
• SaaS experience

ASSUMPTION: The tools and technologies listed are not exhaustive, and the successful candidate may be required to learn and use additional software and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus

Work Style:

• Dynamic and fast-paced
• Results-driven
• Team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with multiple brands and projects simultaneously?
• Do you have a strong customer focus and a passion for driving results?

ASSUMPTION: Omicron Media, Inc. values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Managing multiple brands and projects simultaneously may require exceptional organizational skills and time management
• The role may require occasional work outside of regular business hours to ensure timely email deployment and troubleshooting
• The company's focus on innovation and growth may result in a fast-paced and sometimes unpredictable work environment
• The Orlando, FL area may have a higher cost of living compared to other regions, which could impact the candidate's overall compensation package

ASSUMPTION: The potential challenges listed are not exhaustive, and the successful candidate should be prepared to adapt to the unique demands and requirements of the role and the company.

📈 Similar Roles Comparison

• Compared to other Email Marketing Manager roles, this position may require more multitasking and project management skills due to the need to handle multiple brands and projects simultaneously
• The role may offer more opportunities for growth and development, given the company's focus on innovation and expansion
• As a mid-sized company, Omicron Media, Inc. may provide a more agile and collaborative work environment compared to larger enterprises

ASSUMPTION: The comparison points listed are not exhaustive, and the successful candidate should research and consider additional factors when evaluating this role and the company.

📝 Sample Projects

• Developing and executing an email marketing campaign to drive customer engagement and retention for one of the company's brands
• Analyzing email marketing performance data to identify trends and opportunities for optimization and improvement
• Collaborating with the sales and product teams to create targeted email campaigns that support the company's overall marketing strategy

ASSUMPTION: The sample projects listed are not exhaustive, and the successful candidate may be required to take on additional or different projects as needed.

❓ Key Questions to Ask During Interview

• Can you describe the typical email marketing calendar for the brands I would be managing?
• How does the Email Marketing Manager role collaborate with other teams, such as sales and product?
• What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
• How does Omicron Media, Inc. support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of the email marketing team, and how are they tracked and reported?

ASSUMPTION: The key questions listed are not exhaustive, and the successful candidate should prepare additional questions tailored to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company, its mission, and values, and practicing your responses to common interview questions
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.