📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: Bellesa
🔹 Location: Montreal, Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Planning, coordinating, and executing day-to-day email marketing initiatives
- Managing email campaign creation, scheduling, and segmentation
- Running A/B tests to optimize email campaign performance
- Analyzing performance across email flows and campaigns to improve KPIs
- Staying up-to-date with industry trends and identifying growth opportunities
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills. The ideal candidate will be comfortable working in a fast-paced environment and have a solid understanding of email marketing best practices.
📋 Key Responsibilities
✅ Manage email campaign creation, including brief setup, copy, and design coordination
✅ Manage email scheduling and segmentation
✅ Run A/B tests to optimize the performance of existing email campaigns
✅ Analyze performance across email flows and campaigns to improve KPIs and recommend new opportunities
✅ Stay up-to-date with industry trends and best practices, and identify opportunities for innovation and growth
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the candidate's skills.
🎯 Required Qualifications
Education: A marketing certificate or degree is a plus but not required
Experience: 3+ years of experience in email marketing and ecommerce
Required Skills:
- Proven experience using Klaviyo (must-have)
- Strong analytical skills and experience with tracking and measuring campaign performance
- Highly detail-oriented with excellent communication and project management skills
- Strong command and understanding of email marketing KPIs, metrics, and technology
Preferred Skills:
- Experience with SMS marketing (a plus)
ASSUMPTION: Candidates with experience in a similar role or a related field may be considered, even if they do not meet all the listed requirements.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 CAD per year (Based on industry standards for a mid-level email marketing role in Montreal)
Benefits:
- Employer-sponsored health and dental plan
- 2 weeks vacation + paid time off between Christmas and New Year
- Opportunities for professional growth and development
- Remote position with an option to go into the office
- Office location near St-Henri, with free street parking available and a large open-concept bright workplace
- Kitchen stocked with free coffee, tea, and snacks
- Frequent social events with a close-knit team
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: Small (11-50 employees) - Bellesa offers a close-knit team environment with opportunities for growth and collaboration
Founded: 2016 - Bellesa has been operating for nearly a decade, providing ample time for the company to establish itself and grow
Company Description:
- Bellesa Boutique is the premier destination for all things sexual wellness
- A by-women company and the largest online pleasure product retailer in North America
- On a mission to close the pleasure gap by normalizing pleasure and making sexual wellness accessible and fun
Company Specialties:
- Sexual wellness products
- Ecommerce
- Email marketing
Company Website: http://www.bboutique.co
ASSUMPTION: Bellesa's focus on sexual wellness and its mission to destigmatize pleasure set it apart from other companies in the wellness industry.
📊 Role Analysis
Career Level: Mid-Level - This role requires a solid understanding of email marketing principles and experience in a similar role
Reporting Structure: The Email Marketing Manager will report directly to the Marketing Director
Work Arrangement: Remote - This role offers a remote work arrangement with the option to go into the office
Growth Opportunities:
- As Bellesa continues to grow, there may be opportunities for the Email Marketing Manager to take on more responsibilities or move into a leadership role
- The company offers opportunities for professional growth and development
ASSUMPTION: The growth opportunities listed above are not guaranteed and may depend on the company's future needs and the candidate's performance.
🌍 Location & Work Environment
Office Type: Open-concept, bright workplace with free street parking available
Office Location(s): 3800 Rue Saint-Patrick, Suite 100-LE, Montreal, Quebec H4E 1A2, CA
Geographic Context:
- Montreal is a multicultural city with a vibrant arts scene and a strong focus on work-life balance
- The city offers a wide range of housing options and a relatively low cost of living compared to other major Canadian cities
- Montreal is home to a thriving tech industry, with many startups and established companies based in the city
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The work environment at Bellesa is collaborative and supportive, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical interview to evaluate email marketing skills and experience
- Final interview with the Marketing Director to discuss the role and company culture in more detail
Key Assessment Areas:
- Email marketing experience and skills
- Analytical skills and ability to track and measure campaign performance
- Communication and project management skills
- Cultural fit and alignment with Bellesa's mission and values
Application Tips:
- Highlight your experience with Klaviyo and any other relevant email marketing tools
- Include specific examples of successful email marketing campaigns you've managed in the past
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Email Marketing, Ecommerce, Klaviyo, SMS Marketing, Analytical Skills, Project Management, Communication Skills, Email Campaign Management, A/B Testing, Performance Analysis, Segmentation, Industry Trends, Innovation, Growth Opportunities
ASSUMPTION: The interview process at Bellesa is designed to assess the candidate's skills, experience, and cultural fit, as well as the company's needs and goals.
🛠️ Tools & Technologies
- Klaviyo (must-have)
- SMS marketing tools (a plus)
- Email marketing analytics tools (e.g., Google Analytics)
ASSUMPTION: The tools and technologies listed above are not exhaustive and may change based on the company's needs and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Normalizing pleasure and destigmatizing sexual wellness
- Empowering women and promoting diversity, equity, and inclusion
- Fostering a collaborative and supportive work environment
Work Style:
- Collaborative and team-oriented
- Open and transparent communication
- Focus on results and continuous improvement
Self-Assessment Questions:
- How do you align with Bellesa's mission to normalize pleasure and destigmatize sexual wellness?
- How comfortable are you working in a fast-paced, collaborative environment?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Bellesa's company culture is centered around its mission to destigmatize pleasure and promote sexual wellness, as well as its commitment to empowering women and fostering a supportive work environment.
⚠️ Potential Challenges
- The role may require working on evenings or weekends to manage email campaigns and respond to customer inquiries
- The company is growing rapidly, which may result in a fast-paced and sometimes unpredictable work environment
- The role may require managing multiple projects and deadlines simultaneously, which can be challenging for some candidates
- The company's focus on sexual wellness may not be suitable for all candidates, and some may feel uncomfortable with the company's mission or products
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the candidate's skills, experience, and personal preferences.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position offers a unique opportunity to work in the sexual wellness industry and contribute to a mission-driven company
- Bellesa's focus on destigmatizing pleasure and empowering women sets it apart from other companies in the wellness industry
- This role offers the opportunity to work in a small, close-knit team environment with ample opportunities for growth and collaboration
ASSUMPTION: The comparison points listed above are not exhaustive and may vary depending on the candidate's skills, experience, and personal preferences.
📝 Sample Projects
- Managing an email campaign to promote a new product launch, including brief setup, copy, design coordination, scheduling, and segmentation
- Running A/B tests to optimize the performance of an existing email campaign and improving KPIs
- Analyzing performance across email flows and campaigns to identify new opportunities for growth and innovation
ASSUMPTION: The sample projects listed above are not exhaustive and may vary depending on the company's needs and the candidate's skills.
❓ Key Questions to Ask During Interview
- How does Bellesa plan to continue growing and expanding its reach in the sexual wellness industry?
- What are the biggest challenges facing the email marketing team, and how can this role help address them?
- How does Bellesa support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
- How does Bellesa foster a collaborative and supportive work environment, and what role does this position play in it?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and its culture, as well as to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in email marketing and ecommerce
- Prepare for the interview by researching Bellesa's mission, values, and products, as well as the email marketing industry and best practices
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
- Follow up with a thank-you note after the interview to express your appreciation for the opportunity to interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
