- Job Title: Email Marketing Manager
- Company: Jabil
- Location: Remote - USA
- Job Type: Full-Time
- Category: Marketing
- Date Posted: April 21, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing personalized email campaigns to drive long-term relationships, engagement, and conversion.
- Managing customer lifecycle stages and exploring multi-channel strategies to enhance engagement.
- Collaborating with sales, business unit leaders, and other teams to deliver personalized and value-driven messaging.
- Designing, executing, and optimizing nurturing campaigns to engage leads and customers at different stages of the buyer’s journey.
ASSUMPTION: This role requires a strong focus on customer-centric marketing and cross-functional collaboration to create effective email marketing campaigns.
📋 Key Responsibilities
- Email Marketing Campaigns:
- Design, develop, and manage automated email campaigns that nurture leads and customers.
- Focus on personalized messaging to increase engagement and conversions.
- Customer Journey Mapping:
- Create and optimize segmented email lists and workflows based on buyer personas.
- Ensure personalized content delivery at each stage of the customer journey.
- Cross-Channel Nurturing:
- Implement nurturing programs across other relevant channels, such as telephone, SMS, and WhatsApp.
- Ensure a cohesive experience across touchpoints and continuity throughout the marketing calendar.
- Analytics & Performance:
- Track, analyze, and report on key performance metrics (open rates, click-through rates, conversions) to continuously improve campaigns and refine segmentation strategies.
- Conversion Optimization:
- Conduct A/B testing on email content, subject lines, designs, and call-to-actions to identify the most effective approaches for lead engagement.
- Opportunistic Targeting:
- Utilize trending topics, news, and/or global events to create timely engagements that resonate with the target audience.
- Content Development:
- Collaborate with content teams to develop compelling email copy, subject lines, and creative assets that resonate with target audiences.
- Lead Scoring & Qualification:
- Collaborate with the sales team to refine lead scoring models and ensure that nurturing efforts prioritize high-potential leads.
- Continuous Engagement:
- Ensure the content and nurturing program also continuously engages with existing customers, creating business expansion opportunities for the sales team.
ASSUMPTION: The role requires a deep understanding of email marketing best practices and the ability to adapt to changing customer preferences and market trends.
🎯 Required Qualifications
Education:
- A Bachelor’s Degree in Marketing, Communications, Public Relations, Advertising, Business Administration, or a similar related field is required OR a combination of education, experience and/or training.
Experience:
- At least 5 years of working experience in email marketing, lead nurturing, or customer lifecycle marketing, ideally in a B2B or Services environment.
Knowledge, Skills, and Abilities:
- Proven experience in email campaign management, CRM tools (e.g., HubSpot, Marketo), and marketing automation platforms.
- Expertise in multi-channel nurturing strategies.
- Ability to interpret campaign performance data and turn insights into actionable improvements.
- Strong cross-functional collaboration skills.
- Proven skills in email marketing tools and analytics platforms.
- Proven track record of successful change management accomplishments, implementing and managing continuous productivity improvements.
- Strong communication skills, both verbal and written.
- Experience writing email copy, subject lines, and call to actions.
- Proficiency in the use of personal computers, especially with Microsoft Office products (Excel, Word, and PowerPoint).
ASSUMPTION: The required qualifications indicate that the ideal candidate has a strong background in email marketing and customer lifecycle management, with a proven track record of driving engagement and conversions.
💰 Compensation & Benefits
Salary Range: $98,200 - $176,800 per year.
Benefits:
- Medical, Dental, Prescription Drug, and Vision Insurance with HRA and HSA options.
- 401K match.
- Employee Stock Purchase Plan.
- Paid Time Off.
- Tuition Reimbursement.
- Life, AD&D, and Disability Insurance.
- Commuter Benefits.
- Employee Assistance Program.
- Pet Insurance.
- Adoption Assistance.
- Annual Merit Increases.
- Community Volunteer Opportunities.
Working Hours: 40 hours per week.
ASSUMPTION: The salary range and benefits package are competitive for the role and industry standards, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
- Industry: Appliances, Electrical, and Electronics Manufacturing.
- Company Size: 10,001+ employees.
- Founded: 1966.
- Company Description: At Jabil (NYSE: JBL), we are proud to be a trusted partner for the world's top brands, offering comprehensive engineering, manufacturing, and supply chain solutions. With over 50 years of experience across industries and a vast network of over 100 sites worldwide, Jabil combines global reach with local expertise to deliver both scalable and customized solutions. Our commitment extends beyond business success as we strive to build sustainable processes that minimize environmental impact and foster vibrant and diverse communities around the globe.
- Company Specialties: Electronic Product Solutions, Manufacturing, Aftermarket Services, Materials Technology, Tooling, Supply Chain Management, Design Engineering, Global Fulfillment & Distribution, Packaging Solutions, Additive Manufacturing, Internet of Things, Precision Mechanics, Automotive, Electronic Manufacturing Services, Defense and Aerospace, Optics, Telecommunications, Healthcare, Energy and Industrial.
📊 Role Analysis
- Career Level: Mid-level to senior-level marketing role.
- Reporting Structure: This role reports directly to the Marketing Director or a similar senior marketing leadership position.
- Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects.
- Growth Opportunities: Potential career growth paths include senior marketing roles, marketing management, or transitioning into other related fields such as product management or business development.
🌍 Location & Work Environment
- Office Type: Remote, with the possibility of on-site collaboration with team members or visiting Jabil facilities.
- Office Location(s): Remote - USA.
- Geographic Context: Working remotely allows for flexibility in location, with the primary requirement being a stable internet connection and a suitable workspace.
- Work Schedule: The role follows a standard full-time work schedule, with flexibility for occasional overtime or adjusted hours to accommodate team meetings or project deadlines.
💼 Interview & Application Insights
- Typical Process: The interview process may include phone or video screens, followed by on-site or virtual interviews with hiring managers and team members. A final round of interviews may be conducted with senior leadership.
- Key Assessment Areas: Technical skills in email marketing, campaign management, and CRM tools; strategic thinking and problem-solving abilities; communication and collaboration skills; and cultural fit with the Jabil team.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Showcase your understanding of email marketing best practices and your ability to create engaging campaigns.
- Demonstrate your familiarity with CRM tools and marketing automation platforms.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork.
- Company Values: Jabil's core values include integrity, customer focus, innovation, and sustainability. Candidates should demonstrate a strong commitment to these values and be able to work effectively in a diverse and inclusive environment.
- Work Style: Jabil fosters a collaborative and agile work environment, with a focus on continuous improvement and innovation. Candidates should be comfortable working in a dynamic and fast-paced setting, with the ability to adapt to changing priorities and tight deadlines.
- Self-Assessment Questions:
- How do you align with Jabil's core values, and can you provide an example of a time when you demonstrated each value?
- How do you approach working in a remote or hybrid work environment, and what strategies do you use to maintain productivity and collaboration with your team?
- Can you describe a time when you had to adapt to a significant change in your role or work environment, and how did you approach this challenge?
⚠️ Potential Challenges
- Role-Specific Challenges: Balancing the need for personalized and targeted email campaigns with the efficiency and scalability required for a large-scale marketing program.
- Company-Specific Challenges: Working in a large, global organization with diverse teams and stakeholders, requiring strong communication and collaboration skills to navigate complex decision-making processes.
- Industry-Specific Challenges: Keeping up with the latest email marketing trends, technologies, and best practices in a rapidly evolving digital landscape.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on email marketing and customer lifecycle management, whereas similar roles in product marketing or content marketing may have a broader scope, including product launches, brand management, or content strategy.
- Industry Context: The role requires a deep understanding of B2B or services email marketing, with a focus on lead nurturing and customer engagement. Familiarity with the specific industry or vertical that Jabil operates in may be beneficial but is not always required.
- Career Path Comparison: This role can serve as a stepping stone to senior marketing roles, marketing management, or related fields such as product management or business development. Alternatively, it can be a long-term career path for those interested in specializing in email marketing and customer lifecycle management.
📝 Sample Projects
- Developing a targeted email campaign to re-engage inactive customers and drive repeat purchases.
- Creating a multi-channel nurturing program that leverages email, SMS, and WhatsApp to enhance customer engagement and conversion.
- Optimizing email campaign performance through A/B testing and data analysis to improve open rates, click-through rates, and conversion rates.
💡 Key Questions to Ask During Interview
- What are the primary challenges facing the email marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of email marketing campaigns, and how are they tracked and reported?
- How does the company approach cross-functional collaboration, and what opportunities are there for working with other teams, such as sales or product management?
- What are the most effective email marketing strategies currently in use at Jabil, and how can this role help refine and improve them?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://jabil.wd5.myworkdayjobs.com/Jabil_Careers/job/Remote---USA/Email-Marketing-Manager_J2414484).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for the interview process by researching Jabil's company culture, values, and email marketing strategies.
- Follow up with the hiring manager or HR representative after submitting your application, expressing your interest in the role and inquiring about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
