📌 Core Information
🔹 Job Title: Email Marketing Manager / Gestionnaire de marketing par courriel
🔹 Company: FlightHub
🔹 Location: Montreal, Quebec
🔹 Job Type: On-site
🔹 Category: Travel Arrangements
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading CRM efforts across both FlightHub and Justfly brands
- Managing data segmentation, automation workflows, and email performance analysis
- Ensuring compliance with regulations and optimizing customer engagement
- Collaborating with backend developers and other teams to maintain clean data pipelines
ASSUMPTION: This role requires a strong technical background in SQL, data segmentation, and automation workflows, as well as a solid understanding of email performance analysis and compliance regulations.
📋 Key Responsibilities
✅ Writing and optimizing SQL queries for precise customer segmentation
✅ Managing and troubleshooting data extensions and automation workflows in Salesforce Marketing Cloud (or equivalent)
✅ Collaborating with backend developers to validate and maintain clean data pipelines
✅ Building and managing CRM journeys using SQL-based triggers and events
✅ Continuously testing and refining automation for personalized customer engagement
✅ Monitoring inbox placement and sender reputation (Postmaster, Return Path, etc.)
✅ Investigating spam complaints, bounce issues, and filtering problems
✅ Using SQL and BI tools (e.g., Looker) to analyze open/click rates, conversions, and user behavior
✅ Ensuring compliance with CAN-SPAM, CASL, and GDPR
✅ Maintaining suppression list and opt-out logic with precision
ASSUMPTION: This role requires a high level of technical proficiency and attention to detail, as well as strong analytical and problem-solving skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or Computer Science)
Experience: 2-5 years of experience in email marketing, CRM, or a related role
Required Skills:
- Expertise in SQL – Strong ability to write, troubleshoot, and optimize complex queries
- CRM/Automation experience – Hands-on with customer segmentation, journey building, and data workflows
- Analytical mindset – Skilled at spotting patterns, trends, and optimization opportunities
- Experience with Looker, Tableau, or similar BI tools
Preferred Skills:
- Fluency in both English and French
- Experience with Salesforce Marketing Cloud or a similar platform
- Knowledge of the travel industry
ASSUMPTION: Candidates should have a strong technical background and a proven track record in email marketing or a related field.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for mid-level email marketing managers in Montreal)
Benefits:
- Competitive health and dental benefits
- Retirement savings plan with company matching
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), Monday to Friday, with some flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level email marketing managers in Montreal. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FlightHub is a leading North American online travel agency (OTA) headquartered in Montreal, Canada. The company takes pride in serving millions of Canadians annually and facilitating over 30 million connections. FlightHub believes that by broadening travel possibilities, they contribute to a more connected global community.
Company Size: FlightHub has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.
Founded: FlightHub was established in 2012, giving the company over a decade of experience in the online travel industry.
Company Description:
- FlightHub is a subsidiary of Momentum Ventures and operates the popular online travel agencies FlightHub and Justfly
- The company's mission is to provide affordable flights, optimal itineraries, and excellent customer service
- FlightHub takes pride in serving millions of Canadians annually and facilitating over 30 million connections
Company Specialties:
- TRAVEL
- AIRLINES
- LEISURE
- INTERNET
Company Website: https://flighthubgroup.com/
ASSUMPTION: FlightHub is a well-established company in the online travel industry with a strong focus on customer service and affordability.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and advancement within the company.
Reporting Structure: The Email Marketing Manager will report directly to the Marketing Director and collaborate with various teams, including backend developers, data analysts, and customer service representatives.
Work Arrangement: This role is on-site, with some flexibility for remote work. Employees can expect to work from the Montreal office most of the time.
Growth Opportunities:
- Advancement to a senior-level or management role within the marketing department
- Expansion of responsibilities to include additional channels or teams
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers strong potential for career growth and development within the company.
🌍 Location & Work Environment
Office Type: FlightHub's Montreal office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1000 de la Gauchetière Ouest, Suite 200, Montreal, Quebec H4R2N1, CA
Geographic Context:
- Montreal is the second-largest city in Canada and the largest city in the province of Quebec
- The city is known for its vibrant culture, diverse neighborhoods, and rich history
- Montreal is a bilingual city, with French being the official language and English being widely spoken
Work Schedule: Full-time (40 hours per week), Monday to Friday, with some flexibility for remote work
ASSUMPTION: The Montreal office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or video interview with the Marketing Director and potential team members
- Final interview with the CEO or another executive member
- Job offer and onboarding
Key Assessment Areas:
- Technical skills and proficiency in SQL, CRM, and automation workflows
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on data-driven results and impact
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research the company and its competitors to show your industry knowledge and enthusiasm for the role
ATS Keywords: SQL, CRM, Automation, Email Marketing, Data Segmentation, Email Performance Analysis, Compliance, Risk Management, Journey Optimization, Troubleshooting, Collaboration, BI Tools, Looker, Tableau
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their technical skills and cultural fit with the company.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- SQL
- Looker
- Tableau
- Postmaster
- Return Path
ASSUMPTION: This role requires proficiency in various tools and technologies, including CRM platforms, SQL, and BI tools, as well as a working knowledge of email marketing best practices.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers first in all decisions and actions
- Integrity: Acting with honesty and transparency in all interactions
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing change and continuously improving processes and products
- Accountability: Taking ownership of tasks and responsibilities and delivering on commitments
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and analytical, with a focus on informed decision-making and optimization
- Adaptable and flexible, with a willingness to learn and grow in a rapidly evolving industry
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and revenue through data-driven email marketing strategies?
- Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects and priorities effectively?
- Do you possess strong analytical skills and the ability to derive insights from data to inform decision-making and optimize performance?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, as well as a passion for the travel industry and a commitment to customer-centricity.
⚠️ Potential Challenges
- Managing large datasets and complex automation workflows in a fast-paced environment
- Ensuring compliance with regulations and maintaining data privacy in a dynamic and evolving industry
- Balancing the need for personalized customer engagement with the demands of a high-volume email marketing program
- Adapting to changes in customer behavior and market trends in the competitive travel industry
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, and candidates should be prepared to tackle these head-on.
📈 Similar Roles Comparison
- Unlike other email marketing roles, this position focuses specifically on CRM efforts and requires a strong technical background in SQL and data segmentation
- This role offers the opportunity to work for a well-established online travel agency with a strong focus on customer service and affordability
- Career progression in this role may lead to senior-level or management positions within the marketing department, with opportunities to expand responsibilities or work on special projects
ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in the industry, and candidates should carefully consider their fit and long-term goals before applying.
📝 Sample Projects
- Developing and implementing a new customer segmentation strategy to improve open rates and conversions
- Optimizing email automation workflows to reduce bounce rates and improve deliverability
- Conducting a comprehensive analysis of email performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects illustrate the types of initiatives the Email Marketing Manager may be expected to undertake in this role, focusing on data-driven strategies and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the current email marketing strategy and how this role fits into the overall marketing plan?
- How does the company support the professional development and growth of its email marketing team members?
- What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
- How does the company measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other departments, such as customer service or product development, to improve the customer experience?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://flighthubgroup.com/takeoff
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on data-driven results and impact
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research the company and its competitors to show your industry knowledge and enthusiasm for the role
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
