Email Marketing & SMS Specialist

📌 Core Information

🔹 Job Title: Email Marketing & SMS Specialist

🔹 Company: Rag & Bone

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Entry to Mid-Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing email and SMS marketing campaigns to drive sales and engagement
• Collaborating with cross-functional teams to create and execute marketing strategies
• Analyzing marketing performance and generating leads using Klaviyo software
• Setting up marketing automation and creating automated flows
• Working within marketing platforms to import, tag, and segment contacts

ASSUMPTION: This role requires a strong understanding of email and SMS marketing strategies, as well as proficiency in using marketing automation tools like Klaviyo.

📋 Key Responsibilities

✅ Collaborate with retention marketing team on monthly calendar and owned channel messages

✅ Own the email briefing process in partnership with marketing and creative teams

✅ Assemble content deliverables from cross-functional partners

✅ Create, schedule, QA, and send marketing emails and SMS sends

✅ Track primary metric and develop benchmarks inclusive of revenue and engagement metrics

✅ Partner with digital team to execute on A/B testing strategies

✅ Support strategies for behavioral email and SMS programs inclusive of welcome series, post-purchase, and re-engagement programs

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 1-3 years of experience in retention, lifecycle, or CRM marketing, preferably in fashion, retail, or luxury brands

Required Skills:

• Proficient in Excel
• Highly organized and skilled in time management
• Team player with demonstrated ability to work cross-functionally
• Strong communication skills
• Ability to be a creative problem solver
• Experience with Klaviyo, or similar email scheduling tool, preferred

Preferred Skills:

• Experience with A/B testing
• Knowledge of marketing automation tools

ASSUMPTION: Candidates with experience in the fashion, retail, or luxury industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $75,000 based on experience and qualifications

Benefits:

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision, and ancillary benefits
• 401k

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on the company's stated range and is typical for this role in the fashion retail industry.

📌 Applicant Insights

🔍 Company Context

Industry: Fashion Retail

Company Size: Rag & Bone is a mid-sized company with a team of approximately 200 employees.

Founded: Rag & Bone was founded in 2002 in New York City.

Company Description:

• Rag & Bone is a New York-based fashion brand known for its blend of classic British tailoring and American workwear
• The company is committed to doing things the right way, not the easy way, and values authenticity and originality
• Rag & Bone fosters an inclusive environment that encourages employee connection and empowers each individual to have a voice

Company Specialties:

• Men's and women's ready-to-wear clothing
• Denim
• Footwear

Company Website: rag-bone.com

ASSUMPTION: Rag & Bone's commitment to authenticity and originality may influence the company's marketing strategies and the type of candidates they seek.

📊 Role Analysis

Career Level: This role is suitable for candidates with 1-3 years of experience in retention, lifecycle, or CRM marketing.

Reporting Structure: This role reports directly to the Marketing team.

Work Arrangement: This role is on-site, with the expectation of working from the company's New York office.

Growth Opportunities:

• As Rag & Bone continues to grow, there may be opportunities for this role to expand in scope or advance to a management position
• The company's commitment to employee development may provide opportunities for professional growth

ASSUMPTION: Given Rag & Bone's commitment to employee development, there may be opportunities for professional growth within the company.

🌍 Location & Work Environment

Office Type: Rag & Bone's headquarters is located in New York City, with a modern, collaborative work environment.

Office Location(s): 415 W 13th St, New York, NY 10014

Geographic Context:

• New York City is a major fashion hub, with numerous industry events and networking opportunities
• The city offers a diverse range of cultural attractions and entertainment options
• New York has a competitive job market, with many opportunities for professional growth

Work Schedule: The work schedule is typically Monday through Friday, with the possibility of occasional weekend or evening work to support marketing campaigns.

ASSUMPTION: The work environment at Rag & Bone may be fast-paced and dynamic, reflecting the company's commitment to innovation and originality.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or video interview with the Marketing team
• Final interview with the Hiring Manager

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and reporting
• Collaboration and communication skills
• Problem-solving and creativity

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Rag & Bone's brand and values
• Prepare examples of marketing campaigns you've worked on and their results

ATS Keywords: Email Marketing, SMS Marketing, Klaviyo, Marketing Automation, Campaign Management, Data Analysis, Retail Marketing, Fashion Marketing

ASSUMPTION: Rag & Bone's interview process may place a strong emphasis on cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Klaviyo (email and SMS marketing software)
• Excel (data analysis and reporting)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using marketing automation tools and have a basic understanding of data analysis.

👔 Cultural Fit Considerations

Company Values:

• Be a Good Human - Be original, be authentic. Stand for diversity, equitability, and inclusivity.
• Have No Fear - Innovate, solve problems
• Own Every Decision - Work together, get results
• Quality Matters - Not only with product but we see it in our people
• Make Sh*t Happen - Be disciplined, be competitive

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on innovation and originality

Self-Assessment Questions:

• Do you align with Rag & Bone's commitment to authenticity and originality?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong sense of personal responsibility and a drive to make things happen?

ASSUMPTION: Rag & Bone's company culture may be a strong fit for candidates who are creative, collaborative, and driven to succeed.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to be adaptable and able to manage multiple projects simultaneously
• The competitive nature of the fashion retail industry may present challenges in driving sales and engagement
• The role may require occasional weekend or evening work to support marketing campaigns
• The New York City job market may be competitive, with many opportunities for professional growth but also many qualified candidates

ASSUMPTION: Candidates should be prepared to work in a fast-paced environment and be adaptable to changes in priorities and deadlines.

📈 Similar Roles Comparison

• This role is similar to other email marketing and SMS specialist positions in the fashion retail industry, but may have a stronger focus on collaboration and innovation
• Rag & Bone's commitment to authenticity and originality may set this role apart from similar positions at other companies
• This role may offer opportunities for professional growth and development within the company

ASSUMPTION: Candidates should research other email marketing and SMS specialist roles in the fashion retail industry to better understand the unique aspects of this position at Rag & Bone.

📝 Sample Projects

• Developing and executing a welcome series email campaign to engage new customers
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with the creative team to develop visually appealing and on-brand email content

ASSUMPTION: Candidates should be prepared to discuss specific examples of marketing campaigns they've worked on and their results during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Rag & Bone approach A/B testing and data analysis to inform marketing strategies?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• What opportunities are there for professional growth and development within the company?
• How does Rag & Bone support work-life balance for its employees?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of marketing campaigns you've worked on and their results
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.