📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: McGill University
🔹 Location: Bronfman Building, Montreal, Quebec, Canada
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and designing responsive email templates and layouts
- Writing high-converting email copy and conducting A/B testing
- Enhancing audience segmentation strategies and remarketing initiatives
- Building and optimizing automated email workflows for efficiency
ASSUMPTION: This role requires a strong balance of technical skills (HTML/CSS) and creative writing abilities to effectively communicate with various audience segments and drive engagement.
📋 Key Responsibilities
✅ Code email templates and layouts for various marketing and operational use cases
✅ Develop dynamic content and automated email flows
✅ Write high-converting email copy tailored to different audience segments
✅ Conduct A/B testing to refine messaging and maximize conversion rates
✅ Enhance segmentation strategies to personalize outreach for different program offerings
✅ Support remarketing initiatives to drive engagement and program enrollment
✅ Build and optimize complex automated email workflows
✅ Improve efficiency for program teams, academic directors, and recruiters by streamlining email communication processes
ASSUMPTION: The role involves a mix of creative and technical tasks, requiring strong attention to detail and the ability to manage multiple campaigns and workflows efficiently.
🎯 Required Qualifications
Education: High School Diploma
Experience: 2 years of related experience
Required Skills:
- Strong proficiency in HTML/CSS for email, particularly responsive design
- Experience coding email templates and layouts
- Familiarity with common email builders
- Hands-on experience with email marketing tools
- Ability to build and maintain automated workflows
- Strong copywriting skills, especially for conversion-focused content
- Ability to tailor messaging to various audience segments
- Analytical skills to interpret email metrics and optimize performance
- Strong organizational skills to manage multiple campaigns and workflows
Preferred Skills:
- Knowledge of Salesforce and Marketing Cloud
ASSUMPTION: While the role requires specific technical skills, strong communication and analytical abilities are equally important for success in this position.
💰 Compensation & Benefits
Salary Range: CAD 25.00 per hour (Based on the provided hourly salary, this is an entry-level position in the marketing field)
Benefits:
- Access to McGill University's employee benefits package
Working Hours: 20 hours per week (Part-time)
ASSUMPTION: The salary range provided is an entry-level rate for the marketing field. Benefits may include health insurance, retirement plans, and other perks typical of academic institutions.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 201-500 employees
Founded: 1904
Company Description:
- McGill University is a public research university in Montreal, Quebec, Canada
- It is one of Canada's leading universities, known for its comprehensive student experience and commitment to research
- The Faculty of Dental Medicine and Oral Health Sciences focuses on advancing education, research, and clinical training in oral health and well-being
Company Specialties:
- Dental Medicine
- Oral Health Sciences
- Research and Innovation
Company Website: McGill University Faculty of Dental Medicine and Oral Health Sciences
ASSUMPTION: Working at McGill University offers applicants the opportunity to contribute to a prestigious academic institution with a strong commitment to research and community engagement.
📊 Role Analysis
Career Level: Entry-level to Mid-level Marketing Specialist
Reporting Structure: This role may report to the Marketing Manager or a similar position within the Faculty of Dental Medicine and Oral Health Sciences
Work Arrangement: On-site, part-time (20 hours per week)
Growth Opportunities:
- Potential advancement to full-time or senior marketing roles within the university
- Opportunities to collaborate with various departments and gain diverse marketing experience
- Possibility to engage in research projects and contribute to academic publications
ASSUMPTION: This part-time role offers a unique opportunity for students or recent graduates to gain valuable marketing experience in an academic setting while balancing other commitments.
🌍 Location & Work Environment
Office Type: On-site, located in the Bronfman Building
Office Location(s): 2001 Avenue McGill College, Montreal, Quebec H3A 1G1, CA
Geographic Context:
- Montreal is a multicultural city with a vibrant arts scene and a high quality of life
- The university campus is centrally located, offering easy access to public transportation and various amenities
- The Faculty of Dental Medicine and Oral Health Sciences is part of a larger academic community, providing opportunities for collaboration and networking
Work Schedule: The work schedule may vary depending on the needs of the faculty and the specific campaigns or projects being managed
ASSUMPTION: The on-site work environment at McGill University offers applicants the chance to work in a dynamic and intellectually stimulating setting, surrounded by fellow students, faculty, and staff.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the McGill University Career Site
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss qualifications and fit for the role
- Background check and reference verification for the final candidate
Key Assessment Areas:
- Technical skills in HTML/CSS and email marketing tools
- Copywriting and communication abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with McGill University's values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on email marketing and HTML/CSS
- Tailor your cover letter to demonstrate your enthusiasm for the role and your understanding of the faculty's mission
- Prepare examples of your email marketing work or campaigns to showcase during the interview
ATS Keywords: HTML, CSS, Email Marketing, Copywriting, A/B Testing, Audience Segmentation, CRM Systems, Analytical Skills, Organizational Skills, Salesforce, Marketing Cloud
ASSUMPTION: The application process for this role may be subject to changes or additional steps, as per McGill University's human resources policies and procedures.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM systems (e.g., Salesforce, HubSpot)
- HTML/CSS editors (e.g., Visual Studio Code, Atom)
ASSUMPTION: The specific tools and technologies used may vary depending on the faculty's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching, research, and service
- Respect for diversity and inclusivity
- Integrity and accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Detail-oriented and organized
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Can you manage multiple projects and deadlines effectively?
ASSUMPTION: Applicants should assess their fit with McGill University's values and work style to ensure a successful and fulfilling experience in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and workflows efficiently
- Balancing part-time work with other commitments (e.g., studies, personal life)
- Adapting to the unique academic environment and culture
- Potential seasonal fluctuations in workload, depending on the faculty's marketing needs
ASSUMPTION: These potential challenges can be mitigated by strong organizational skills, effective time management, and a willingness to adapt to the academic environment.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position may offer less responsibility and a smaller scope, given its part-time nature and focus on a specific faculty
- Working in higher education provides unique opportunities for collaboration and exposure to diverse projects
- This role may serve as a stepping stone to full-time or senior marketing positions within the university or other organizations
ASSUMPTION: Applicants should consider their career goals and personal circumstances when comparing this role to other opportunities in the marketing field.
📝 Sample Projects
- Developing and implementing an automated welcome series for new students
- Creating targeted email campaigns to promote specific programs or events
- Conducting A/B testing to optimize open rates and click-through rates for faculty newsletters
ASSUMPTION: These sample projects illustrate the variety of tasks and initiatives an Email Marketing Specialist might undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and teams within the faculty?
- What opportunities are there for professional development and growth within the role?
- How does the faculty measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are tracked?
- What is the typical work-life balance for part-time employees in this role?
ASSUMPTION: These interview questions help applicants better understand the role's expectations, culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the McGill University Career Site
- Tailor your resume to highlight relevant experience and skills, focusing on email marketing and HTML/CSS
- Write a cover letter expressing your enthusiasm for the role and your understanding of the faculty's mission
- Prepare examples of your email marketing work or campaigns to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
