Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Poppulo

🔹 Location: Cork, Cork, Ireland

🔹 Job Type: On-site

🔹 Category: 📧 Email Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing strategies to drive engagement and revenue
• Building, sending, and measuring email campaigns to ensure effectiveness
• Collaborating with cross-functional teams for personalized email experiences
• Ensuring compliance with best practices and regulations like CAN-SPAM and GDPR

ASSUMPTION: This role is expected to involve a high degree of creativity and analytical thinking, targeting both customer engagement and conversion.

📋 Key Responsibilities

✅ Develop, implement, and measure email marketing strategies to drive pipeline and meet company targets

✅ Create, manage, and optimize email campaigns, including newsletters and promotional content

✅ Build and maintain multiple automated email nurture flows

✅ Segment email lists based on user behavior, preferences, and demographics

✅ Create an A/B testing framework for email optimization

✅ Collaborate with content, design, and Line-of-Business teams

✅ Monitor and analyze email campaign performance

✅ Ensure compliance with email marketing regulations

✅ Stay updated with industry trends

ASSUMPTION: Responsibilities will also likely include cross-departmental collaboration for campaign alignment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in email marketing or a related role

Required Skills:

• Email Marketing expertise
• Technical expertise in Hubspot, Salesforce, Marketo
• Strong understanding of Google Analytics and email marketing metrics
• Proficiency in HTML/CSS for email design

Preferred Skills:

• Experience with design tools like Figma, Adobe Creative Suite
• Strong project management skills

ASSUMPTION: Candidates are expected to have both technical and creative skills to contribute effectively to email marketing strategies.

💰 Compensation & Benefits

Salary Range: Actual salaries will vary based on qualifications, skills, and location

Benefits:

• Competitive salary with performance-related bonus
• Medical insurance and other health coverage options
• Flexible working hours and educational assistance
• In-house soft skills training

Working Hours: 40 hours per week, with flexible arrangements possible

ASSUMPTION: Poppulo appears to value work-life balance and personal development, as evidenced by their benefit offerings.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in enterprise communication solutions

Company Size: 526 employees, indicating a mid-sized company with ample opportunities for networking and growth

Founded: Not Specified

Company Description:

• Values-driven with a focus on authentic employee contributions
• Innovative environment encouraging learning from successes and failures
• Committed to diversity and equal opportunity employment

Company Specialties:

• Omnichannel employee communications
• Workplace experience platforms
• Customer communication solutions

Company Website: https://www.poppulo.com/

ASSUMPTION: Poppulo's merger with like-minded companies suggests a focus on comprehensive communication solutions, which is key for new hires to understand.

📊 Role Analysis

Career Level: Mid-level, appropriate for candidates with a few years of experience in email marketing

Reporting Structure: Likely to report to a senior marketing manager or director, with collaboration across departments

Work Arrangement: Primarily on-site with remote flexibility

Growth Opportunities:

• Potential to lead teams or projects within marketing
• Opportunities for cross-departmental projects and innovation
• Access to learning and development platforms for career advancement

ASSUMPTION: There may be pathways for advancement through demonstrated success in campaigns and collaboration.

🌍 Location & Work Environment

Office Type: Modern corporate office at Cork Airport Business Park

Office Location(s): Cork, County Cork, Ireland

Geographic Context:

• Located in a major business area with numerous opportunities for networking
• Proximity to Cork Airport offers ease of travel
• Part of a vibrant city known for its supportive tech community

Work Schedule: Typically a standard workweek with potential for flexibility

ASSUMPTION: The work environment at Poppulo is collaborative, and likely conducive to creativity and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Phone interview with HR
• Technical interview with hiring manager
• Final interview with team or department heads

Key Assessment Areas:

• Technical expertise in relevant marketing platforms
• Ability to analyze and present email marketing metrics
• Creativity in campaign development and execution

Application Tips:

• Highlight relevant experience in email marketing platforms
• Showcase successful campaigns and project management skills
• Demonstrate an understanding of Poppulo’s mission and values

ATS Keywords: Email Marketing, Hubspot, Salesforce, Marketo, Google Analytics

ASSUMPTION: The application process is likely cumulative, each stage designed to assess specific skills and fit.

🛠️ Tools & Technologies

• Hubspot
• Salesforce
• Marketo
• Google Analytics
• HTML/CSS

ASSUMPTION: Proficiency with these tools is crucial, as they are central to executing and analyzing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Authenticity and self-awareness
• Innovation and problem-solving
• Diversity and teamwork

Work Style:

• Collaborative and team-oriented
• Self-motivated with a proactive approach
• Flexible and adaptable to change

Self-Assessment Questions:

• Am I comfortable working in a fast-paced, innovative environment?
• Do I have the skills to use a variety of email marketing tools and technologies?
• How do I contribute to a team-focused, values-driven culture?

ASSUMPTION: Candidates who thrive in dynamic environments will likely find Poppulo’s workplace rewarding.

⚠️ Potential Challenges

• Keeping up-to-date with rapidly changing technology and trends in email marketing
• Balancing creative and analytical aspects of marketing campaigns
• Ensuring comprehensive compliance with international regulations
• Coordination across multiple departments and time zones

ASSUMPTION: Challenges are expected especially in maintaining compliance and innovation within marketing strategies.

📈 Similar Roles Comparison

• Email campaign execution and strategy as central tasks in similar positions
• Typical requirement for multi-platform proficiency
• Cross-functional collaboration common in marketing roles

ASSUMPTION: This position is similar to other email marketing roles but with a significant focus on multi-channel communication strategies.

📝 Sample Projects

• Develop a high-impact email newsletter campaign from concept to analysis
• Create an A/B testing framework for a significant customer segment
• Collaborate with design teams to enhance the visual impact of marketing emails

ASSUMPTION: Projects are likely aimed at boosting engagement and optimizing marketing metrics through innovative tactics.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• Can you describe the team structure and collaborative processes?
• What are the main challenges currently facing the marketing team?
• How does Poppulo support professional development and continuous learning?
• What upcoming projects could I potentially work on?

ASSUMPTION: Interview questions should strategically assess alignment with company goals, team dynamics, and personal growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for an initial screening interview
• Stay ready for technical skill evaluations
• Gather examples of past successful campaigns
• Ensure your resume includes all relevant technical expertise

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.