Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: TekRevol

🔹 Location: Karachi, Sindh, Pakistan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK (United States, Ukraine)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing campaigns across different customer journeys
• Optimizing email sequences using A/B testing, personalization, and automation workflows
• Leveraging CRM tools for list segmentation and performance tracking
• Writing compelling email copy with clear CTAs, aligned with audience personas
• Monitoring and analyzing key email marketing KPIs and optimizing performance

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of email marketing campaigns.

📋 Key Responsibilities

✅ Develop and execute email marketing campaigns across different customer journeys (cold outreach, lead nurturing, re-engagement)

✅ Optimize email sequences using A/B testing, personalization, and automation workflows

✅ Leverage CRM tools (HubSpot, Apollo, or similar) for list segmentation and performance tracking

✅ Write compelling email copy with clear CTAs, aligned with audience personas

✅ Monitor and analyze key email marketing KPIs (open rates, CTR, conversion rates) and optimize performance

✅ Ensure compliance with email deliverability best practices (SPF, DKIM, DMARC, CAN-SPAM, GDPR where applicable)

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in email marketing, with a strong portfolio demonstrating successful campaigns and results

Required Skills:

• Experience with email marketing platforms (HubSpot, Mailchimp, Apollo, or similar)
• Strong knowledge of email automation, segmentation, and analytics
• Ability to write engaging, high-converting email copy
• Familiarity with A/B testing and performance optimization strategies
• Understanding of email deliverability, list management, and compliance regulations

Preferred Skills:

• Experience with multi-channel automation (LinkedIn + Email + Retargeting)

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of email marketing and communication with global teams.

💰 Compensation & Benefits

Salary Range: The salary range for an Email Marketing Specialist in Pakistan is typically between PKR 80,000 - 150,000 per month, depending on experience and skills. TekRevol has not provided specific salary information for this role.

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours

Working Hours: Afternoon shift (12:00 p.m. - 09:00 p.m.)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: TekRevol is a leading mobile app development company dedicated to providing businesses with reliable technological solutions. They have helped countless entrepreneurs achieve their goals and drive results by creating top-rated mobile apps and websites.

Company Size: TekRevol is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: TekRevol was founded in 2018 and has since expanded its reach to multiple countries, including the United States, Ukraine, and the Middle East.

Company Description:

• TekRevol specializes in creating digital solutions to help businesses achieve sustainable growth and scalability
• The company aims to help businesses drive results by creating top-rated mobile apps and websites
• TekRevol has a global presence, with teams and networks stretching across the United States, Ukraine, and the Middle East

Company Specialties:

• Application Development
• Application Design
• Web Development
• Web Design
• HTML5 Development
• Unity3D Development
• Xamarin Development
• Native Apps Development
• Digital Transformation
• Game Development

Company Website: http://tekrevol.com

ASSUMPTION: TekRevol's focus on digital transformation and global presence may offer opportunities for professional growth and exposure to diverse projects.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in email marketing.

Reporting Structure: The Email Marketing Specialist will likely report directly to the Marketing Manager or Director.

Work Arrangement: This role offers remote work with a flexible schedule, allowing for a better work-life balance.

Growth Opportunities:

• Expanding skills in multi-channel marketing and automation
• Potential advancement to Senior Email Marketing Specialist or Marketing Manager roles
• Gaining experience in a global company with diverse projects

ASSUMPTION: TekRevol's focus on digital transformation and global presence may offer opportunities for professional growth and exposure to diverse projects.

🌍 Location & Work Environment

Office Type: TekRevol has multiple offices across the United States, Ukraine, and the Middle East, with a flexible remote work arrangement.

Office Location(s): 4201 Main St Suite # 200-122, Houston, TX 77002, US; 500 W 2nd St Suite 1900, Austin, Texas 78701, US; 5301 Alpha Rd Suite 80 - 11, Dallas, Texas 75240, US; 45 Tehama St, San Francisco, California 94105, US; 400 NW 26th St, Miami, Florida 33127, US; 222 W Merchandise Mart Plaza Floor 12, Suite 1212, Chicago, Ilinois 60654, US; 510 5th Ave 3rd floor, New York, NY 10036, US; 740 15th St NW 8th floor, Washington DC, 20005, US; Mazaya Business Avenue - Tower AA1 - 1901 First Al Khail St - Jumeirah Lake Towers, Dubai, AE; Tornado Tower, Level 22, Doha, QA; Level 18, Al Faisaliah Center, King Fahd Rd, Olaya District, Riyadh, 12271, SA; 4 Lonsdale Rd, NW6 6RD, London, GB

Geographic Context:

• Karachi, Pakistan: A bustling city with a mix of traditional and modern culture, offering a diverse range of dining, entertainment, and shopping options
• United States: A global leader in technology and business, offering ample opportunities for professional growth and networking
• Ukraine: A growing tech hub with a strong focus on innovation and digital transformation

Work Schedule: Afternoon shift (12:00 p.m. - 09:00 p.m.) with flexible remote work arrangement

ASSUMPTION: The flexible remote work arrangement and global presence of TekRevol may offer opportunities for a better work-life balance and exposure to diverse projects and cultures.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email marketing campaign project)
• Final interview with the Marketing Manager or Director

Key Assessment Areas:

• Email marketing campaign strategy and execution
• Data-driven decision making and optimization
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant email marketing campaign results and achievements in your resume
• Prepare a sample email marketing campaign plan for the technical assessment
• Research TekRevol's company culture and values to demonstrate cultural fit during the interview
• Prepare questions about the company's global presence and growth opportunities

ATS Keywords: Email Marketing, Campaign Development, A/B Testing, CRM Tools, List Segmentation, Performance Tracking, Compliance Regulations, Lead Nurturing, Re-engagement, Cold Outreach

ASSUMPTION: TekRevol's interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• HubSpot
• Apollo
• Mailchimp (or similar email marketing platforms)
• CRM tools (HubSpot, Salesforce, or similar)
• Project management tools (Asana, Trello, or similar)

ASSUMPTION: The required tools and technologies for this role may vary depending on TekRevol's specific tech stack and project needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Continuous learning

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How have you demonstrated innovation in your previous email marketing campaigns?
• Can you describe a time when you had to collaborate with a cross-functional team to achieve a marketing goal?
• How do you stay up-to-date with the latest email marketing trends and best practices?

ASSUMPTION: TekRevol values candidates who are innovative, collaborative, and results-driven, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple email marketing campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest email marketing trends and best practices, which can be fast-paced and ever-changing
• Ensuring compliance with various email deliverability regulations and standards
• Dealing with the pressure of optimizing email marketing KPIs and achieving high performance

ASSUMPTION: These challenges can be overcome with strong technical skills, a results-driven mindset, and effective communication and collaboration with the team.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position offers a unique opportunity to work in a global company with a diverse range of projects and clients
• TekRevol's focus on digital transformation and innovation may provide more opportunities for professional growth and skill development compared to traditional marketing agencies
• This role may have more responsibility and autonomy compared to entry-level email marketing positions, offering a faster career progression path

ASSUMPTION: This role offers a unique blend of global exposure, innovative projects, and career growth opportunities compared to similar email marketing positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel email marketing campaign for a B2B tech company, resulting in a 30% increase in qualified leads
• Optimizing an e-commerce company's email automation workflows, leading to a 25% increase in conversion rates
• Collaborating with the sales team to create targeted email campaigns for specific customer segments, contributing to a 15% increase in sales

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful email marketing campaigns, optimize performance, and collaborate with cross-functional teams to achieve business goals.

❓ Key Questions to Ask During Interview

• Can you describe the typical email marketing campaign strategy for TekRevol's clients?
• How does TekRevol support the professional growth and development of its email marketing team members?
• What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
• How does TekRevol measure and optimize the performance of its email marketing campaigns?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's responsibilities, challenges, and growth opportunities, as well as their commitment to driving results and contributing to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant email marketing campaign results and achievements
• Prepare a sample email marketing campaign plan for the technical assessment
• Research TekRevol's company culture and values to demonstrate cultural fit during the interview
• Prepare questions about the company's global presence and growth opportunities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.