G

Email Marketing Specialist

Groworx
Full-time
On-site
Alabang, Muntinlupa, Philippines
πŸ“§ Email Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Email Marketing Specialist

πŸ”Ή Company: Groworx Global

πŸ”Ή Location: Alabang, Muntinlupa, Philippines

πŸ”Ή Job Type: Contractor

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site (Hybrid possible)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing comprehensive email marketing strategies for both B2B and B2C audiences.
  • Managing the entire email campaign lifecycle, from planning to performance reporting.
  • Leveraging advanced HubSpot functionalities for email workflows, automation, and CRM integration.
  • Crafting compelling and personalized email content for diverse global audiences.
  • Monitoring and analyzing campaign performance to drive continuous improvement.

ASSUMPTION: This role requires a strong understanding of global email marketing best practices and cultural sensitivities to engage diverse audiences effectively.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing comprehensive email marketing strategies for B2B and B2C audiences, aligned with Groworx Global's overall marketing and business goals.

βœ… Managing the entire email campaign lifecycle, including planning, creative development, list segmentation, A/B testing, deployment, and performance reporting.

βœ… Leveraging advanced HubSpot functionalities to optimize email workflows, automation, lead nurturing, and CRM integration.

βœ… Crafting compelling and personalized email content that resonates with diverse global audiences and drives desired actions.

βœ… Monitoring and analyzing email campaign performance, providing actionable insights and recommendations for continuous improvement.

βœ… Staying up-to-date with industry best practices, trends, and technologies in email marketing to ensure integrated campaigns.

βœ… Ensuring email compliance with data privacy regulations (e.g., GDPR, CAN-SPAM) across all campaigns.

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong project management skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related discipline (preferred but not required)

Experience: At least three years in a dedicated email marketing role with a strong portfolio of results.

Required Skills:

  • Advanced HubSpot expertise, including workflows, landing pages, CRM integration, analytics, and more.
  • Proven ability to craft and implement email strategies for diverse international audiences, with sensitivity to cultural and regional differences.
  • Strong record of success in managing email campaigns across both business-to-business and consumer markets.
  • Deep understanding of email deliverability, sender reputation, and industry best practices.
  • Skilled in email analytics and performance reporting, with the ability to generate actionable insights.
  • Exceptional verbal and written communication skills, especially in copywriting and messaging.

Preferred Skills:

  • Experience with additional marketing automation platforms.
  • Familiarity with HTML/CSS for customizing email templates.

ASSUMPTION: While a degree in a related field is preferred, the company values practical experience and proven results over formal education.

πŸ’° Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Estimated based on market research for mid-level marketing roles in the Philippines)

Benefits:

  • Competitive salary
  • Benefits package
  • Professional development
  • Upskilling opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and remote work possibilities

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The company offers a competitive benefits package to attract and retain top talent.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Professional Training and Coaching, with a focus on healthcare and aged care workforce solutions.

Company Size: 51-200 employees, providing a mid-sized company culture with opportunities for growth and impact.

Founded: 2015 (Based on LinkedIn data), with a brief history of providing international recruitment and training services to the aged care industry.

Company Description:

  • Groworx Global is a leader in sustainable aged care and healthcare workforce solutions, supporting global health and aged care providers by connecting them with skilled talent.
  • The company offers international talent solutions, Groworx Academy for training and development, and international student services.
  • Recognized as Australia’s most trusted international recruitment and training partner, Groworx Global is proud of its accolades from leading providers, media recognition, and endorsements by government bodies.

Company Specialties:

  • International Talent Solutions
  • Groworx Academy
  • International Student Services

Company Website: http://www.groworxglobal.com

ASSUMPTION: Groworx Global is a mission-driven organization focused on making a positive impact and ensuring equal access to opportunities in the healthcare industry.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience), with opportunities for growth and advancement within the marketing department.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, content, and design.

Work Arrangement: On-site (Hybrid possible), with flexible hours and remote work possibilities for the right candidate.

Growth Opportunities:

  • Progression to a Senior Email Marketing role or Marketing Manager position as the company grows.
  • Expanding skills and expertise in other marketing channels and platforms.
  • Potential international travel or relocation opportunities for global projects.

ASSUMPTION: This role offers a unique opportunity to grow professionally while making a significant impact on the company's marketing efforts and business growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity.

Office Location(s): Alabang, Muntinlupa, Philippines (with additional offices in Sydney, Wellington, Perth, Brisbane, and Canberra)

Geographic Context:

  • Alabang is a bustling suburban area in the Philippines, offering a mix of urban convenience and suburban living.
  • The office is located in a modern business district with nearby amenities, including shopping centers, restaurants, and public transportation.
  • The Philippines has a tropical climate, with temperatures ranging from 21Β°C to 32Β°C (70Β°F to 90Β°F) throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work possibilities, depending on the role and team needs.

ASSUMPTION: The work environment at Groworx Global is collaborative, supportive, and focused on employee growth and success.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Application Review: Resume and cover letter screening.
  • Technical Interview: In-depth discussion about email marketing experience and technical skills.
  • Portfolio Submission: Share highlights of past work and key projects.
  • Panel Interview: Meet with stakeholders from marketing and leadership teams.
  • Offer: Successful candidates receive an employment offer.

Key Assessment Areas:

  • Email marketing expertise and technical skills.
  • Cultural sensitivity and global campaign experience.
  • Communication and copywriting abilities.
  • Problem-solving and analytical skills.

Application Tips:

  • Highlight your advanced HubSpot expertise and global email campaign success stories in your resume and cover letter.
  • Tailor your application to demonstrate your understanding of Groworx Global's mission and values.
  • Prepare examples of your work, especially those showcasing your email marketing skills and achievements.

ATS Keywords: Email Marketing, HubSpot, B2B Campaigns, B2C Marketing, Global Campaigns, Performance Reporting, Cultural Sensitivity, Automation, Lead Nurturing

ASSUMPTION: Groworx Global uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

πŸ› οΈ Tools & Technologies

  • HubSpot (Marketing Automation Suite)
  • Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
  • CRM Software (e.g., Salesforce, Zoho CRM)
  • Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with additional marketing automation platforms and project management tools is a plus but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Mission-driven: Focused on making a positive impact and ensuring equal access to opportunities.
  • Collaborative: Encourages teamwork and open communication across departments.
  • Supportive: Committed to employee growth and success through professional development and upskilling opportunities.

Work Style:

  • Results-driven: Focused on achieving desired outcomes and continuous improvement.
  • Adaptable: Able to work in a dynamic, fast-paced environment and adapt to changing priorities.
  • Culturally sensitive: Aware of and respectful toward diverse global audiences and cultural differences.

Self-Assessment Questions:

  • How do you align with Groworx Global's mission and values?
  • How comfortable are you working in a global, multicultural environment?
  • How do you approach adapting your communication style to different audiences and cultures?

ASSUMPTION: Groworx Global values candidates who are passionate about their mission, collaborative, and adaptable to a dynamic work environment.

⚠️ Potential Challenges

  • Managing multiple email campaigns simultaneously, requiring strong project management skills.
  • Adapting to a fast-paced, dynamic work environment with changing priorities.
  • Ensuring email compliance with data privacy regulations across diverse global audiences.
  • Developing and maintaining a strong understanding of global email marketing best practices and trends.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses exclusively on email marketing, allowing for deep expertise and specialization.
  • Groworx Global's global focus and diverse audience require a strong understanding of cultural sensitivities and regional differences in email marketing strategies.
  • This role offers opportunities for growth and advancement within the marketing department and the broader organization.

ASSUMPTION: This role is unique in its focus on global email marketing and offers a rare opportunity to specialize in this critical channel for a mission-driven organization.

πŸ“ Sample Projects

  • Developing and executing a global email marketing campaign for a new product launch, targeting diverse audiences in multiple regions.
  • Implementing advanced HubSpot workflows and automation to improve email deliverability and engagement rates.
  • Conducting A/B testing and performance analysis to optimize email content and design for improved conversions.

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, requiring a strong understanding of email marketing best practices and global campaign strategies.

❓ Key Questions to Ask During Interview

  • Can you describe the current email marketing strategy and how this role fits into the broader marketing plan?
  • How does Groworx Global support the professional development and growth of its email marketing team members?
  • What are the most significant challenges facing the email marketing team, and how can this role address them?
  • How does Groworx Global measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
  • What opportunities exist for collaboration with other departments, such as sales, content, and design, to create integrated marketing campaigns?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to Groworx Global's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Highlight your advanced HubSpot expertise and global email campaign success stories in your resume and cover letter.
  • Prepare examples of your work, especially those showcasing your email marketing skills and achievements.
  • Tailor your application to demonstrate your understanding of Groworx Global's mission and values.
  • Follow up with the hiring manager one week after submission to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.