Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Groworx Global

🔹 Location: Alabang, Muntinlupa, Philippines

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid possible)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive email marketing strategies for both B2B and B2C audiences.
• Managing the entire email campaign lifecycle, from planning to performance reporting.
• Leveraging advanced HubSpot functionalities for email workflows, automation, and CRM integration.
• Crafting compelling and personalized email content for diverse global audiences.
• Monitoring and analyzing campaign performance to drive continuous improvement.

ASSUMPTION: This role requires a strong understanding of global email marketing best practices and cultural sensitivities to engage diverse audiences effectively.

📋 Key Responsibilities

✅ Developing and implementing comprehensive email marketing strategies for B2B and B2C audiences, aligned with Groworx Global's overall marketing and business goals.

✅ Managing the entire email campaign lifecycle, including planning, creative development, list segmentation, A/B testing, deployment, and performance reporting.

✅ Leveraging advanced HubSpot functionalities to optimize email workflows, automation, lead nurturing, and CRM integration.

✅ Crafting compelling and personalized email content that resonates with diverse global audiences and drives desired actions.

✅ Monitoring and analyzing email campaign performance, providing actionable insights and recommendations for continuous improvement.

✅ Staying up-to-date with industry best practices, trends, and technologies in email marketing to ensure integrated campaigns.

✅ Ensuring email compliance with data privacy regulations (e.g., GDPR, CAN-SPAM) across all campaigns.

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong project management skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related discipline (preferred but not required)

Experience: At least three years in a dedicated email marketing role with a strong portfolio of results.

Required Skills:

• Advanced HubSpot expertise, including workflows, landing pages, CRM integration, analytics, and more.
• Proven ability to craft and implement email strategies for diverse international audiences, with sensitivity to cultural and regional differences.
• Strong record of success in managing email campaigns across both business-to-business and consumer markets.
• Deep understanding of email deliverability, sender reputation, and industry best practices.
• Skilled in email analytics and performance reporting, with the ability to generate actionable insights.
• Exceptional verbal and written communication skills, especially in copywriting and messaging.

Preferred Skills:

• Experience with additional marketing automation platforms.
• Familiarity with HTML/CSS for customizing email templates.

ASSUMPTION: While a degree in a related field is preferred, the company values practical experience and proven results over formal education.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Estimated based on market research for mid-level marketing roles in the Philippines)

Benefits:

• Competitive salary
• Benefits package
• Professional development
• Upskilling opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and remote work possibilities

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The company offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching, with a focus on healthcare and aged care workforce solutions.

Company Size: 51-200 employees, providing a mid-sized company culture with opportunities for growth and impact.

Founded: 2015 (Based on LinkedIn data), with a brief history of providing international recruitment and training services to the aged care industry.

Company Description:

• Groworx Global is a leader in sustainable aged care and healthcare workforce solutions, supporting global health and aged care providers by connecting them with skilled talent.
• The company offers international talent solutions, Groworx Academy for training and development, and international student services.
• Recognized as Australia’s most trusted international recruitment and training partner, Groworx Global is proud of its accolades from leading providers, media recognition, and endorsements by government bodies.

Company Specialties:

• International Talent Solutions
• Groworx Academy
• International Student Services

Company Website: http://www.groworxglobal.com

ASSUMPTION: Groworx Global is a mission-driven organization focused on making a positive impact and ensuring equal access to opportunities in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience), with opportunities for growth and advancement within the marketing department.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, content, and design.

Work Arrangement: On-site (Hybrid possible), with flexible hours and remote work possibilities for the right candidate.

Growth Opportunities:

• Progression to a Senior Email Marketing role or Marketing Manager position as the company grows.
• Expanding skills and expertise in other marketing channels and platforms.
• Potential international travel or relocation opportunities for global projects.

ASSUMPTION: This role offers a unique opportunity to grow professionally while making a significant impact on the company's marketing efforts and business growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity.

Office Location(s): Alabang, Muntinlupa, Philippines (with additional offices in Sydney, Wellington, Perth, Brisbane, and Canberra)

Geographic Context:

• Alabang is a bustling suburban area in the Philippines, offering a mix of urban convenience and suburban living.
• The office is located in a modern business district with nearby amenities, including shopping centers, restaurants, and public transportation.
• The Philippines has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work possibilities, depending on the role and team needs.

ASSUMPTION: The work environment at Groworx Global is collaborative, supportive, and focused on employee growth and success.

💼 Interview & Application Insights

Typical Process:

• Application Review: Resume and cover letter screening.
• Technical Interview: In-depth discussion about email marketing experience and technical skills.
• Portfolio Submission: Share highlights of past work and key projects.
• Panel Interview: Meet with stakeholders from marketing and leadership teams.
• Offer: Successful candidates receive an employment offer.

Key Assessment Areas:

• Email marketing expertise and technical skills.
• Cultural sensitivity and global campaign experience.
• Communication and copywriting abilities.
• Problem-solving and analytical skills.

Application Tips:

• Highlight your advanced HubSpot expertise and global email campaign success stories in your resume and cover letter.
• Tailor your application to demonstrate your understanding of Groworx Global's mission and values.
• Prepare examples of your work, especially those showcasing your email marketing skills and achievements.

ATS Keywords: Email Marketing, HubSpot, B2B Campaigns, B2C Marketing, Global Campaigns, Performance Reporting, Cultural Sensitivity, Automation, Lead Nurturing

ASSUMPTION: Groworx Global uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation Suite)
• Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
• CRM Software (e.g., Salesforce, Zoho CRM)
• Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with additional marketing automation platforms and project management tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Focused on making a positive impact and ensuring equal access to opportunities.
• Collaborative: Encourages teamwork and open communication across departments.
• Supportive: Committed to employee growth and success through professional development and upskilling opportunities.

Work Style:

• Results-driven: Focused on achieving desired outcomes and continuous improvement.
• Adaptable: Able to work in a dynamic, fast-paced environment and adapt to changing priorities.
• Culturally sensitive: Aware of and respectful toward diverse global audiences and cultural differences.

Self-Assessment Questions:

• How do you align with Groworx Global's mission and values?
• How comfortable are you working in a global, multicultural environment?
• How do you approach adapting your communication style to different audiences and cultures?

ASSUMPTION: Groworx Global values candidates who are passionate about their mission, collaborative, and adaptable to a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple email campaigns simultaneously, requiring strong project management skills.
• Adapting to a fast-paced, dynamic work environment with changing priorities.
• Ensuring email compliance with data privacy regulations across diverse global audiences.
• Developing and maintaining a strong understanding of global email marketing best practices and trends.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses exclusively on email marketing, allowing for deep expertise and specialization.
• Groworx Global's global focus and diverse audience require a strong understanding of cultural sensitivities and regional differences in email marketing strategies.
• This role offers opportunities for growth and advancement within the marketing department and the broader organization.

ASSUMPTION: This role is unique in its focus on global email marketing and offers a rare opportunity to specialize in this critical channel for a mission-driven organization.

📝 Sample Projects

• Developing and executing a global email marketing campaign for a new product launch, targeting diverse audiences in multiple regions.
• Implementing advanced HubSpot workflows and automation to improve email deliverability and engagement rates.
• Conducting A/B testing and performance analysis to optimize email content and design for improved conversions.

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, requiring a strong understanding of email marketing best practices and global campaign strategies.

❓ Key Questions to Ask During Interview

• Can you describe the current email marketing strategy and how this role fits into the broader marketing plan?
• How does Groworx Global support the professional development and growth of its email marketing team members?
• What are the most significant challenges facing the email marketing team, and how can this role address them?
• How does Groworx Global measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities exist for collaboration with other departments, such as sales, content, and design, to create integrated marketing campaigns?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to Groworx Global's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your advanced HubSpot expertise and global email campaign success stories in your resume and cover letter.
• Prepare examples of your work, especially those showcasing your email marketing skills and achievements.
• Tailor your application to demonstrate your understanding of Groworx Global's mission and values.
• Follow up with the hiring manager one week after submission to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.