π Core Information
πΉ Job Title: Email Marketing Specialist
πΉ Company: Groworx Global
πΉ Location: Alabang, Muntinlupa, Philippines
πΉ Job Type: Contractor
πΉ Category: Marketing
πΉ Date Posted: July 4, 2025
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: On-site (Hybrid possible)
π Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive email marketing strategies for both B2B and B2C audiences.
- Managing the entire email campaign lifecycle, from planning to performance reporting.
- Leveraging advanced HubSpot functionalities for email workflows, automation, and CRM integration.
- Crafting compelling and personalized email content for diverse global audiences.
- Monitoring and analyzing campaign performance to drive continuous improvement.
ASSUMPTION: This role requires a strong understanding of global email marketing best practices and cultural sensitivities to engage diverse audiences effectively.
π Key Responsibilities
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Developing and implementing comprehensive email marketing strategies for B2B and B2C audiences, aligned with Groworx Global's overall marketing and business goals.
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Managing the entire email campaign lifecycle, including planning, creative development, list segmentation, A/B testing, deployment, and performance reporting.
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Leveraging advanced HubSpot functionalities to optimize email workflows, automation, lead nurturing, and CRM integration.
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Crafting compelling and personalized email content that resonates with diverse global audiences and drives desired actions.
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Monitoring and analyzing email campaign performance, providing actionable insights and recommendations for continuous improvement.
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Staying up-to-date with industry best practices, trends, and technologies in email marketing to ensure integrated campaigns.
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Ensuring email compliance with data privacy regulations (e.g., GDPR, CAN-SPAM) across all campaigns.
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong project management skills to manage multiple campaigns simultaneously.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related discipline (preferred but not required)
Experience: At least three years in a dedicated email marketing role with a strong portfolio of results.
Required Skills:
- Advanced HubSpot expertise, including workflows, landing pages, CRM integration, analytics, and more.
- Proven ability to craft and implement email strategies for diverse international audiences, with sensitivity to cultural and regional differences.
- Strong record of success in managing email campaigns across both business-to-business and consumer markets.
- Deep understanding of email deliverability, sender reputation, and industry best practices.
- Skilled in email analytics and performance reporting, with the ability to generate actionable insights.
- Exceptional verbal and written communication skills, especially in copywriting and messaging.
Preferred Skills:
- Experience with additional marketing automation platforms.
- Familiarity with HTML/CSS for customizing email templates.
ASSUMPTION: While a degree in a related field is preferred, the company values practical experience and proven results over formal education.
π° Compensation & Benefits
Salary Range: PHP 60,000 - 80,000 per month (Estimated based on market research for mid-level marketing roles in the Philippines)
Benefits:
- Competitive salary
- Benefits package
- Professional development
- Upskilling opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and remote work possibilities
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The company offers a competitive benefits package to attract and retain top talent.
π Applicant Insights
π Company Context
Industry: Professional Training and Coaching, with a focus on healthcare and aged care workforce solutions.
Company Size: 51-200 employees, providing a mid-sized company culture with opportunities for growth and impact.
Founded: 2015 (Based on LinkedIn data), with a brief history of providing international recruitment and training services to the aged care industry.
Company Description:
- Groworx Global is a leader in sustainable aged care and healthcare workforce solutions, supporting global health and aged care providers by connecting them with skilled talent.
- The company offers international talent solutions, Groworx Academy for training and development, and international student services.
- Recognized as Australiaβs most trusted international recruitment and training partner, Groworx Global is proud of its accolades from leading providers, media recognition, and endorsements by government bodies.
Company Specialties:
- International Talent Solutions
- Groworx Academy
- International Student Services
Company Website: http://www.groworxglobal.com
ASSUMPTION: Groworx Global is a mission-driven organization focused on making a positive impact and ensuring equal access to opportunities in the healthcare industry.
π Role Analysis
Career Level: Mid-level (2-5 years of experience), with opportunities for growth and advancement within the marketing department.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, content, and design.
Work Arrangement: On-site (Hybrid possible), with flexible hours and remote work possibilities for the right candidate.
Growth Opportunities:
- Progression to a Senior Email Marketing role or Marketing Manager position as the company grows.
- Expanding skills and expertise in other marketing channels and platforms.
- Potential international travel or relocation opportunities for global projects.
ASSUMPTION: This role offers a unique opportunity to grow professionally while making a significant impact on the company's marketing efforts and business growth.
π Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity.
Office Location(s): Alabang, Muntinlupa, Philippines (with additional offices in Sydney, Wellington, Perth, Brisbane, and Canberra)
Geographic Context:
- Alabang is a bustling suburban area in the Philippines, offering a mix of urban convenience and suburban living.
- The office is located in a modern business district with nearby amenities, including shopping centers, restaurants, and public transportation.
- The Philippines has a tropical climate, with temperatures ranging from 21Β°C to 32Β°C (70Β°F to 90Β°F) throughout the year.
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work possibilities, depending on the role and team needs.
ASSUMPTION: The work environment at Groworx Global is collaborative, supportive, and focused on employee growth and success.
πΌ Interview & Application Insights
Typical Process:
- Application Review: Resume and cover letter screening.
- Technical Interview: In-depth discussion about email marketing experience and technical skills.
- Portfolio Submission: Share highlights of past work and key projects.
- Panel Interview: Meet with stakeholders from marketing and leadership teams.
- Offer: Successful candidates receive an employment offer.
Key Assessment Areas:
- Email marketing expertise and technical skills.
- Cultural sensitivity and global campaign experience.
- Communication and copywriting abilities.
- Problem-solving and analytical skills.
Application Tips:
- Highlight your advanced HubSpot expertise and global email campaign success stories in your resume and cover letter.
- Tailor your application to demonstrate your understanding of Groworx Global's mission and values.
- Prepare examples of your work, especially those showcasing your email marketing skills and achievements.
ATS Keywords: Email Marketing, HubSpot, B2B Campaigns, B2C Marketing, Global Campaigns, Performance Reporting, Cultural Sensitivity, Automation, Lead Nurturing
ASSUMPTION: Groworx Global uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
π οΈ Tools & Technologies
- HubSpot (Marketing Automation Suite)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- CRM Software (e.g., Salesforce, Zoho CRM)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with additional marketing automation platforms and project management tools is a plus but not required.
π Cultural Fit Considerations
Company Values:
- Mission-driven: Focused on making a positive impact and ensuring equal access to opportunities.
- Collaborative: Encourages teamwork and open communication across departments.
- Supportive: Committed to employee growth and success through professional development and upskilling opportunities.
Work Style:
- Results-driven: Focused on achieving desired outcomes and continuous improvement.
- Adaptable: Able to work in a dynamic, fast-paced environment and adapt to changing priorities.
- Culturally sensitive: Aware of and respectful toward diverse global audiences and cultural differences.
Self-Assessment Questions:
- How do you align with Groworx Global's mission and values?
- How comfortable are you working in a global, multicultural environment?
- How do you approach adapting your communication style to different audiences and cultures?
ASSUMPTION: Groworx Global values candidates who are passionate about their mission, collaborative, and adaptable to a dynamic work environment.
β οΈ Potential Challenges
- Managing multiple email campaigns simultaneously, requiring strong project management skills.
- Adapting to a fast-paced, dynamic work environment with changing priorities.
- Ensuring email compliance with data privacy regulations across diverse global audiences.
- Developing and maintaining a strong understanding of global email marketing best practices and trends.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses exclusively on email marketing, allowing for deep expertise and specialization.
- Groworx Global's global focus and diverse audience require a strong understanding of cultural sensitivities and regional differences in email marketing strategies.
- This role offers opportunities for growth and advancement within the marketing department and the broader organization.
ASSUMPTION: This role is unique in its focus on global email marketing and offers a rare opportunity to specialize in this critical channel for a mission-driven organization.
π Sample Projects
- Developing and executing a global email marketing campaign for a new product launch, targeting diverse audiences in multiple regions.
- Implementing advanced HubSpot workflows and automation to improve email deliverability and engagement rates.
- Conducting A/B testing and performance analysis to optimize email content and design for improved conversions.
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, requiring a strong understanding of email marketing best practices and global campaign strategies.
β Key Questions to Ask During Interview
- Can you describe the current email marketing strategy and how this role fits into the broader marketing plan?
- How does Groworx Global support the professional development and growth of its email marketing team members?
- What are the most significant challenges facing the email marketing team, and how can this role address them?
- How does Groworx Global measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities exist for collaboration with other departments, such as sales, content, and design, to create integrated marketing campaigns?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to Groworx Global's success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your advanced HubSpot expertise and global email campaign success stories in your resume and cover letter.
- Prepare examples of your work, especially those showcasing your email marketing skills and achievements.
- Tailor your application to demonstrate your understanding of Groworx Global's mission and values.
- Follow up with the hiring manager one week after submission to express your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.