Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: TEKsystems

🔹 Location: Grand Rapids, MI

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the strategy, development, deployment, and analysis of Amway CRM campaigns
• Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team
• Managing all aspects of the campaign including planning, timelines, risks, and resources
• Conducting in-depth QA of emails in each language for all ANA markets
• Providing insight and explanation to stakeholders on CRM platform capabilities

ASSUMPTION: This role requires strong communication, organizational, and project management skills. Familiarity with CRM platforms and email marketing principles is essential.

📋 Key Responsibilities

✅ Supporting the strategy, development, deployment, and analysis of Amway CRM campaigns

✅ Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team

✅ Identifying CRM deliverables and managing all aspects of the campaign including planning, timelines, risks, and resources

✅ Submitting use cases and other supporting artifacts for review and approval

✅ Scheduling creative downloads and updating content briefs

✅ Managing creative routing, finalizing proof comments for agency edits, and providing final English HTML for the translation team

✅ Conducting in-depth QA of emails in each language for all ANA markets, including checking all links, artwork, videos, etc. for proper functionality and market availability

✅ Providing insight and explanation to stakeholders on CRM platform capabilities

✅ Tracking campaign progress (activities, milestones, deliverables) and the estimation/re-estimation of work as necessary

✅ Sending final CRM creative to internal stakeholders for reference

✅ On-call support for end-of-month email communications to the field

✅ On-call support 24/7 to coordinate urgent communications per established protocols

✅ Backup for the email coordinator

ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work under pressure.

🎯 Required Qualifications

Education: AA/AS, BA/BS Marketing or equivalent certification in Communications or a related field

Experience: Minimum 2 years’ experience in Communications or a related field

Required Skills:

• Basic knowledge of CRM
• Ability to resolve routine problems
• Ability to perform tasks and support projects under close supervision

Preferred Skills:

• Passion for marketing and providing a first-class user experience
• Strong understanding of communication and email marketing principles, triggered campaigns, and A/B testing
• Ability to collaborate with internal partners and external vendors to complete projects
• Professional level interpersonal and administration skills
• Ability to work onsite at Amway

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the need to communicate with various stakeholders.

💰 Compensation & Benefits

Salary Range: $36.00 - $36.00/hr. This is an entry-level salary for an Email Marketing Specialist in the Grand Rapids area, considering the required experience level and the temporary nature of the role.

Benefits:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Working Hours: Full-time, 40 hours per week. This role may require on-call support and working outside of regular business hours.

ASSUMPTION: The salary range provided is an hourly rate, which is typical for temporary roles. The benefits listed are subject to eligibility requirements and may depend on the length of employment.

📌 Applicant Insights

🔍 Company Context

Industry: TEKsystems is a leading provider of business and technology services, focusing on IT Services and IT Consulting. They accelerate business transformation for their customers by delivering a range of solutions.

Company Size: TEKsystems has 10,001+ employees globally, providing a large and diverse work environment.

Founded: TEKsystems was founded in 1983 and is headquartered in Hanover, MD.

Company Description:

• TEKsystems is a strategic partner that helps clients activate ideas and solutions to take advantage of a new world of opportunity.
• They work with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe, and Asia.
• TEKsystems is an Allegis Group company.

Company Specialties:

• IT Services
• IT Talent Management Expertise
• Staffing Services
• Digital Services
• Advisory Services
• Co-led Services
• Enterprise Services
• DevOps and Automation
• Risk & Security
• Cloud Enablement and Migration
• Enterprise Applications
• Telecom Design and Implementation
• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems' large size and diverse client base offer opportunities for career growth and exposure to various industries and technologies.

📊 Role Analysis

Career Level: This role is at the entry to mid-level career stage, requiring 2-5 years of experience in communications or a related field.

Reporting Structure: The Email Marketing Specialist will report to the CRM team lead and work closely with internal stakeholders, agencies, and the CRM production team.

Work Arrangement: This is a fully on-site position in Grand Rapids, MI, with potential on-call support required.

Growth Opportunities:

• Gaining experience in CRM campaign management and email marketing
• Expanding knowledge of the Amway business and its CRM platform
• Potential to take on more responsibilities and advance within the team or the organization

ASSUMPTION: As a temporary role, there may be limited long-term growth opportunities within this specific position. However, the experience gained and network built could lead to future opportunities within TEKsystems or the broader industry.

🌍 Location & Work Environment

Office Type: TEKsystems' Grand Rapids office is a professional, collaborative workspace.

Office Location(s): 7437 Race Road, Hanover, MD 21076, US

Geographic Context:

• Grand Rapids is the second-largest city in Michigan, offering a mix of urban and suburban living
• The city is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities
• Grand Rapids has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: The standard workweek is Monday through Friday, 8:00 AM to 5:00 PM, with potential on-call support required.

ASSUMPTION: The work environment at TEKsystems is likely to be dynamic and fast-paced, given the nature of the role and the company's focus on business transformation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a TEKsystems recruiter
• On-site or virtual interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to work with various stakeholders
• Project management and organizational skills
• CRM knowledge and email marketing principles
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss specific examples of your experience with CRM campaigns and email marketing
• Demonstrate your ability to work well under pressure and manage multiple projects simultaneously

ATS Keywords: CRM, email marketing, campaign management, stakeholder communication, project management, quality assurance, A/B testing, user experience, organizational skills, interpersonal skills, administration skills, flexibility, timeliness, creativity, stakeholder management

ASSUMPTION: As a temporary role, the interview process may be more streamlined than for permanent positions. However, the assessment of relevant skills and experience will still be thorough.

🛠️ Tools & Technologies

• CRM platform (specific platform not mentioned)
• Email marketing software (specific software not mentioned)
• Project management tools (specific tools not mentioned)
• Quality assurance tools (specific tools not mentioned)

ASSUMPTION: The specific tools and technologies required for this role will be determined by the CRM platform and email marketing software used by TEKsystems and their client, Amway.

👔 Cultural Fit Considerations

Company Values:

• Partnership
• Expertise
• Results-driven
• Innovation
• Collaboration
• Integrity
• Diversity & Inclusion

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-focused and driven by business outcomes
• Adaptable and open to change

Self-Assessment Questions:

• Do I possess strong communication skills and the ability to work with various stakeholders?
• Am I able to manage multiple projects simultaneously and work well under pressure?
• Do I have a passion for marketing and providing a first-class user experience?
• Am I comfortable working in a fast-paced, dynamic environment?

ASSUMPTION: TEKsystems values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working with various stakeholders, including internal teams, external vendors, and the CRM production team
• Adapting to changes in priorities and workload fluctuations
• Potential on-call support and working outside of regular business hours
• Working in a fast-paced, dynamic environment

ASSUMPTION: These challenges are inherent to the role and the nature of the work, requiring strong organizational skills, adaptability, and the ability to work well under pressure.

📈 Similar Roles Comparison

• This role is specific to Amway's CRM team and may differ from other email marketing specialist roles in terms of the CRM platform used and the specific campaigns managed
• Email marketing specialists in other industries may have different campaign focuses, target audiences, and marketing automation platforms
• Career progression in this role may involve moving into more senior positions within the CRM team or transitioning into other marketing roles within TEKsystems or the broader industry

ASSUMPTION: While this role is specific to TEKsystems and Amway, the skills and experience gained can be transferable to similar roles in other organizations.

📝 Sample Projects

• Managing a campaign from start to finish, including planning, execution, and analysis
• Collaborating with internal stakeholders, external vendors, and the CRM production team to ensure campaign success
• Conducting in-depth QA of emails in each language for all ANA markets, ensuring proper functionality and market availability

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and key aspects of the role, as outlined in the job description.

❓ Key Questions to Ask During Interview

• Can you describe a typical campaign from start to finish, and what my role would be in managing it?
• How does the CRM team collaborate with other departments and external vendors to ensure campaign success?
• What are the most challenging aspects of this role, and how can I best prepare to manage them?
• What opportunities are there for growth and development within the CRM team and TEKsystems more broadly?
• How does TEKsystems support work-life balance, especially for roles that may require on-call support?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and career growth opportunities within the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for the interview by researching TEKsystems, Amway, and the role's key responsibilities
• Follow up with the recruiter after your interview to express your interest in the role
• If selected, complete the onboarding process and start your new role with TEKsystems

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.