Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Red Wing Shoe Company

🔹 Location: Red Wing, Minnesota, United States

🔹 Job Type: On-site

🔹 Category: 📧 Email Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing email marketing campaigns across Red Wing Shoe Company’s brands.
• Assisting in refining segmentation and personalization strategies to enhance effectiveness.
• Supporting the implementation of automated email workflows for better engagement and retention.
• Providing performance insights through A/B testing and campaign analysis to guide optimizations.

ASSUMPTION: The role requires a balance of technical execution and strategic oversight, ensuring compliance and alignment with broader marketing goals.

📋 Key Responsibilities

✅ Execute and optimize marketing emails using our ESP, ensuring setup, testing, and scheduling are accurate.

✅ Assist in refining segmentation and personalization strategies leveraging customer data.

✅ Support automated email workflows for enhanced customer engagement.

✅ Conduct A/B testing to provide actionable insights for campaign optimization.

✅ Identify process inefficiencies and propose improvements.

✅ Develop and maintain email reporting dashboards to track KPIs.

✅ Ensure compliance with industry regulations, including CAN-SPAM and GDPR.

✅ Collaborate with the Email Marketing Manager to align efforts with business objectives.

✅ Stay updated on industry trends and share insights with the team.

ASSUMPTION: Responsibilities suggest a collaborative role requiring teamwork and communication across departments to ensure email initiatives align with company goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent work experience).

Experience: 2-4 years of experience in email marketing or related roles.

Required Skills:

• High attention to detail and process accuracy in executing email campaigns.
• Strong analytical skills for assessing campaign effectiveness.
• Experience in segmentation, automation, and personalization.

Preferred Skills:

• Basic knowledge of HTML/CSS for email formatting.
• Familiarity with ESPs like Acoustic, Salesforce Marketing Cloud, or Marketo.

ASSUMPTION: Role likely benefits from a mix of creative strategy skills and technical expertise, appealing to candidates with both marketing and technological acumen.

💰 Compensation & Benefits

Salary Range: Not specified; assumed to be competitive within the manufacturing industry.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on products

Working Hours: Standard 40-hour workweek with potential flexibility based on project deadlines.

ASSUMPTION: Compensation aligns with industry standards and offers a comprehensive benefits package typical for a company of its size.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, with a strong focus on durable work footwear

Company Size: 1,001-5,000 employees, offering a well-structured environment with global reach yet maintaining a family-like atmosphere.

Founded: 1905; over a century of experience in crafting work boots.

Company Description:

• Strong focus on quality and durability in footwear.
• Global presence with distribution in more than 110 countries.
• Privately-held with a rich tradition of craftsmanship.

Company Specialties:

• Personal Protection Equipment
• Work and Safety Footwear
• Specialty Leather Production

Company Website: http://www.redwingshoeco.com

ASSUMPTION: Emphasis on innovation and heritage speaks to a company culture that values tradition alongside modern advancements.

📊 Role Analysis

Career Level: Mid-level position suitable for candidates with experience in digital marketing strategies.

Reporting Structure: Reports to the Email Marketing Manager, working closely with cross-functional teams.

Work Arrangement: Hybrid, combining remote and on-site work at the Red Wing headquarters.

Growth Opportunities:

• Potential for leadership roles within the digital marketing team.
• Opportunities for professional development and skills enhancement.
• Exposure to global marketing strategies and new technology.

ASSUMPTION: Offers growth in both strategic and operational facets of marketing, ideal for those looking to broaden their expertise.

🌍 Location & Work Environment

Office Type: Corporate headquarters located along the Mississippi River, fostering a dynamic work atmosphere.

Office Location(s): Red Wing, Minnesota

Geographic Context:

• Proximity to major urban centers like St. Paul.
• Scenic surroundings with easy access to recreational activities.
• Community-focused environment with strong regional roots.

Work Schedule: Standard full-time schedule with minimal travel requirements (less than 10%).

ASSUMPTION: Work environment balances small-town charm with business needs, appealing to those valuing community and regional connections.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Phone interview with HR or hiring manager
• On-site or virtual interview with team or manager

Key Assessment Areas:

• Technical skills in email marketing tools
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight experience with email marketing platforms.
• Demonstrate understanding of data-driven marketing strategies.
• Prepare examples of past email campaign successes.

ATS Keywords: Email marketing, digital marketing, A/B testing, segmentation, automation, HTML/CSS

ASSUMPTION: Candidates should tailor applications to highlight both technical skills and cultural fit, emphasizing adaptability and innovation.

🛠️ Tools & Technologies

• Email Service Providers (Acoustic, Salesforce Marketing Cloud, Marketo)
• Basic HTML/CSS for formatting
• Data analysis software for performance insights

ASSUMPTION: Proficiency in these tools is critical, reflecting the data-driven and tech-savvy nature of modern email marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Living our Values
• Honoring our Brands
• Inspiring our People

Work Style:

• Collaborative and team-oriented
• Detail-focused with a strategic outlook
• Innovative and open to new ideas

Self-Assessment Questions:

• Can you provide examples of email campaigns you've optimized?
• How comfortable are you with A/B testing and data analysis?
• What motivates you in a team-centric work environment?

ASSUMPTION: Cultural alignment with core values around tradition, innovation, and community engagement is essential for success.

⚠️ Potential Challenges

• Balancing innovative marketing strategies with traditional brand values
• Managing time and resources across multiple brand email campaigns
• Keeping up with rapidly changing digital marketing trends
• Ensuring compliance with international email marketing regulations

ASSUMPTION: Success may require a proactive approach to challenges, particularly in aligning technology and tradition.

📈 Similar Roles Comparison

• Email Marketing Coordinator: Less strategic, more execution-focused
• Digital Marketing Specialist: Broader digital focus beyond email
• Marketing Analyst: Primarily data-focused without execution duties

ASSUMPTION: Email Marketing Specialist roles blend strategic involvement with hands-on campaign management, differentiating from narrower or broader marketing roles.

📝 Sample Projects

• Developing a new automated workflow for customer re-engagement
• Executing a segmentation strategy to enhance personalization
• Conducting a comprehensive A/B test on email subject lines and content

ASSUMPTION: Projects likely support both immediate marketing needs and long-term strategic goals.

❓ Key Questions to Ask During Interview

• How does the company measure success in email marketing campaigns?
• What email marketing platforms does Red Wing Shoe Company currently use?
• What are the strategic goals for email marketing over the next year?
• How do teams collaborate across departments to execute campaigns?
• What support is available for professional development in this role?

ASSUMPTION: Questions should address both technical aspects of the role and the company’s broader strategic direction in marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website’s careers page
• Prepare a resume highlighting relevant email marketing experience
• Draft a cover letter explaining your interest and fit for the role
• Gather examples of past projects or campaigns to discuss during interviews
• Engage with available resources to familiarize yourself with Red Wing Shoe Company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.