📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Carta
🔹 Location: Rio de Janeiro, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Overseeing email marketing campaigns end-to-end, from setup to deployment and optimization
- Managing daily email operations, including segmentation, scheduling, and testing
- Investigating and troubleshooting performance issues to improve email metrics
- Collaborating with cross-functional teams to ensure emails align with marketing objectives and campaigns
- Building and maintaining email performance reports to provide insights into marketing impacts and opportunities
ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on email marketing and marketing operations. The ideal candidate will have experience with Marketo and a data-driven approach to strategy.
📋 Key Responsibilities
✅ Oversee the build and deployment of all marketing emails, owning email sends end-to-end
✅ Manage daily email operations, including design, segmentation, system testing, deployment, optimization, and A/B testing
✅ Investigate unexpected dips in email performance indicators and take actions to solve
✅ Adhere to the marketing calendar to ensure emails are shipped on brief and on schedule
✅ Build forms, audience lists, emails, nurtures, and automation in Marketo and other Marketing Automation tools
✅ Upload lists for offline campaigns, ensuring they are properly tagged and support Carta’s Campaign Data infrastructure
✅ Ensure outcomes of marketing campaigns are measurable and ladder up to campaign objectives
✅ Build email performance reports that provide visibility into marketing’s impacts and opportunity
✅ Support Sales Handoff – ensure leads are handed off with context and actionable next steps
✅ Ensure campaigns are aligned and compliant with data and privacy requirements
✅ Perform Quality Assurance on emails and review with stakeholders
ASSUMPTION: This role requires strong analytical skills, a data-driven approach, and the ability to work in a fast-paced environment with ambiguity.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in B2B marketing, with an emphasis on email and marketing operations
Required Skills:
- Proven experience with email marketing setup and optimization using best practices
- Strong analytical skills and a data-driven approach
- Strong understanding of Marketo
- Strong business reporting skills
- Comfortable working in a fast-paced environment with ambiguity
- Effective, clear, and concise communication skills, both verbal and written
- Results-driven self-starter with the ability to prioritize
- Growth mindset, who gravitates towards complex, multifaceted challenges
- Hands-on problem solver with proven technical background to troubleshoot and solve sophisticated problems within the Marketing tech stack
- Organized and detail-oriented
- Exceptional communication and presentation skills
- High EQ, friendly, and helpful partner across Carta GTM
Preferred Skills:
- Experience in SaaS, degrees in writing, business, and/or analytics
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on email marketing and marketing operations. They should possess strong analytical skills, knowledge of Marketo, and effective communication abilities.
💰 Compensation & Benefits
Salary Range: The average salary for an Email Marketing Specialist in Brazil is around R$ 7,000 - R$ 12,000 per month. However, this can vary depending on the candidate's experience and skills.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on private markets and equity management
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 2012 (13 years ago)
Company Description:
- Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine
- Trusted by more than 40,000 companies worldwide, Carta helps private businesses manage their cap tables, valuations, taxes, equity programs, compensation, and more
- Carta's fund administration platform supports nearly 7,000 funds and SPVs, representing nearly $130B in assets under management in venture capital and private equity
Company Specialties:
- Cap Table Management
- Equity Management
- 409A Valuations
- FAS123R/ASC 718 Reports
- Private Markets
- Public Markets
- Founders
- Compensation
- Stock Option Exercising
- Tender offers
Company Website: http://www.carta.com
ASSUMPTION: Carta is a well-established company in the private markets and equity management space, with a strong focus on providing innovative software solutions to its clients.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Integrated Marketing
Work Arrangement: Remote OK, with flexible hours and the option to work from the Rio de Janeiro office
Growth Opportunities:
- Potential advancement to a Senior Email Marketing role or a similar position within the Marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to professional development resources and training to enhance skills and advance career growth
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (both remote and on-site work available)
Office Location(s): Rio de Janeiro, Brazil
Geographic Context:
- Rio de Janeiro is the second-largest city in Brazil, with a population of over 6.5 million people
- The city is known for its vibrant culture, beautiful beaches, and iconic landmarks such as Christ the Redeemer statue and Sugarloaf Mountain
- Rio de Janeiro has a tropical savanna climate, with warm temperatures year-round and heavy rainfall during the summer months
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options available
ASSUMPTION: The work environment at Carta is dynamic and fast-paced, with a strong focus on collaboration and innovation. The Rio de Janeiro office offers a modern and engaging workspace, with opportunities for both remote and on-site work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Partner
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the Head of Integrated Marketing
Key Assessment Areas:
- Email marketing expertise and knowledge of best practices
- Analytical skills and data-driven approach to strategy
- Communication and presentation skills
- Problem-solving abilities and troubleshooting skills
- Cultural fit and alignment with Carta's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Carta's mission and values in your application materials
- Prepare for the interview by researching Carta's products and services, as well as the private markets and equity management industry
- Be ready to discuss your approach to email marketing strategy and optimization, as well as your experience with Marketo
ATS Keywords: Email Marketing, Marketo, B2B Marketing, Campaign Management, Segmentation, A/B Testing, Troubleshooting, Communication, Problem Solving, Detail Oriented, Collaboration, Reporting, Customer Experience, Growth Mindset
ASSUMPTION: The interview process at Carta is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values. The process may vary depending on the role and the candidate's qualifications.
🛠️ Tools & Technologies
- Marketo
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and the organization.
👔 Cultural Fit Considerations
Company Values:
- Helpful
- Relentless
- Unconventional
- Kind
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and forward-thinking
- Customer-focused and customer-centric
Self-Assessment Questions:
- Do you have experience working with Marketo and optimizing email marketing campaigns?
- Are you comfortable working in a fast-paced environment with ambiguity?
- Do you have a growth mindset and a willingness to take on complex, multifaceted challenges?
- Are you an effective communicator with strong presentation skills?
- Do you have a high EQ and a willingness to collaborate and support other team members?
ASSUMPTION: Carta values candidates who are helpful, relentless, unconventional, and kind, with a strong work ethic and a commitment to customer success.
⚠️ Potential Challenges
- Managing a high volume of emails and ensuring they are deployed on time and without errors
- Investigating and troubleshooting performance issues to improve email metrics
- Balancing the need for personalization and segmentation with the need for efficiency and scalability
- Keeping up with the latest trends and best practices in email marketing and marketing automation
- Collaborating effectively with cross-functional teams and stakeholders to ensure emails align with marketing objectives and campaigns
ASSUMPTION: The potential challenges of this role may vary depending on the specific needs of the team and the organization.
📈 Similar Roles Comparison
- Email Marketing Specialist vs. Senior Email Marketing Manager: The Senior role may involve more strategic decision-making, team management, and budget allocation, while the Specialist role focuses more on day-to-day email operations and execution
- Email Marketing Specialist vs. Marketing Automation Specialist: Both roles involve working with marketing automation tools, but the Email Marketing Specialist role is more focused on email-specific campaigns and metrics, while the Marketing Automation Specialist role may involve a broader range of marketing channels and automation workflows
- Email Marketing Specialist vs. Growth Marketing Manager: The Growth Marketing Manager role may involve a broader focus on customer acquisition, retention, and expansion, while the Email Marketing Specialist role is more focused on email-specific campaigns and metrics
ASSUMPTION: The specific responsibilities and requirements of these roles may vary depending on the organization and its specific needs.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy to drive revenue growth and improve customer engagement
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates
- Collaborating with cross-functional teams to ensure emails align with marketing objectives and campaigns
- Investigating and troubleshooting performance issues to improve email metrics and drive better results
ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the organization and its specific needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- What are the key priorities and goals for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and organization?
- What are the key challenges and opportunities facing the team and the organization in the near term?
- What are the growth opportunities and career development resources available for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Carta's products and services, as well as the private markets and equity management industry
- Be ready to discuss your approach to email marketing strategy and optimization, as well as your experience with Marketo
- Follow up with the talent partner via email if you have any questions or need accommodations due to a disability or medical condition
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
