📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Natera
🔹 Location: San Carlos, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing email marketing campaigns
- Managing audience segmentation and list hygiene
- Collaborating cross-functionally to develop email assets
- Ensuring campaign quality and accuracy through thorough QA
- Monitoring campaign performance and driving continuous improvements
ASSUMPTION: This role requires a strong attention to detail, solid organizational skills, and a proactive, data-driven approach to problem-solving. The ideal candidate will have experience working with email marketing platforms and a solid understanding of email marketing best practices.
📋 Key Responsibilities
✅ Plan, build, and execute email marketing campaigns, including newsletters, promotional emails, lifecycle automations, and triggered messages
✅ Maintain and optimize audience segmentation, list hygiene, and campaign workflows within the email marketing platform
✅ Collaborate with content, design, and marketing teams to develop email assets that align with brand voice and campaign objectives
✅ Manage project timelines, document processes, and coordinate tasks across stakeholders to ensure smooth execution
✅ Conduct thorough QA of email campaigns to ensure quality and accuracy
✅ Ensure all emails are delivered on time and meet established performance standards and compliance requirements
✅ Monitor campaign metrics, generate reports, and provide insights and recommendations to improve open rates, click-through rates, and conversions
✅ Identify challenges and opportunities within email performance and propose actionable solutions to drive engagement and ROI
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and team priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years of experience in email marketing or digital marketing with a focus on campaign management
Required Skills:
- Hands-on experience with email marketing and automation platforms (e.g., Mailchimp, Marketo, Eloqua, Salesforce Marketing Cloud, HubSpot)
- Strong understanding of email marketing best practices, including deliverability, segmentation, A/B testing, and performance analysis
- Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
- Experience collaborating cross-functionally using project management tools (e.g., Wrike or Asana)
Preferred Skills:
- Basic understanding of HTML/CSS for email formatting
- Working knowledge of Microsoft Excel for data manipulation, list segmentation, and reporting
ASSUMPTION: While a Bachelor's degree is preferred, relevant work experience may be considered in lieu of a degree. Additionally, proficiency in the English language is required for this role.
💰 Compensation & Benefits
Salary Range: $35 - $43 USD per hour (based on industry standards for an Intermediate role in San Carlos, CA)
Benefits:
- Competitive benefits package, including comprehensive medical, dental, vision, life and disability plans
- Free testing and fertility care benefits for employees and their immediate families
- Pregnancy and baby bonding leave
- 401k benefits and commuter benefits
- Generous employee referral program
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for an Intermediate role in San Carlos, CA. Actual compensation packages may vary based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific office location.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2004 (21 years ago)
Company Description:
- Natera is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health
- The company aims to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives
- Natera operates ISO 13485-certified and CAP-accredited laboratories certified under the Clinical Laboratory Improvement Amendments (CLIA) in Austin, Texas and San Carlos, California
Company Specialties:
- Non-Invasive Prenatal Testing (NIPT)
- Single gene diseases
- Preimplantation Genetic Screening (PGS)/Diagnosis (PGD)
- Biopsy training
- Multi-Disease Carrier Screening
- Bioinformatics
- Miscarriage testing
- Genetic counseling
- Non-invasive paternity testing
- Genetics
- colorectal cancer
- Oncology
- Transplant
- Kidney Transplant
- Cancer
- Transplant Rejection
- and ctDNA
Company Website: www.natera.com
ASSUMPTION: Natera is a well-established company in the biotechnology research industry, with a strong focus on genetic testing and diagnostics. The company's large size and extensive specialties provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with flexible scheduling options
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized marketing positions within the company
- Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of the business
- Chance to collaborate with and learn from experienced marketing professionals in the field
ASSUMPTION: This role offers a unique opportunity to gain experience in email marketing within the biotechnology research industry. The position's focus on campaign management and optimization provides a strong foundation for career growth and development.
🌍 Location & Work Environment
Office Type: On-site office with collaborative workspaces and dedicated meeting rooms
Office Location(s): 201 Industrial Road, Suite 410, San Carlos, CA 94070, US
Geographic Context:
- San Carlos is a small city located in the San Francisco Bay Area, approximately 30 miles south of San Francisco
- The city offers a mix of urban and suburban living, with easy access to major highways and public transportation
- San Carlos is known for its high-quality schools, safe neighborhoods, and family-friendly atmosphere
Work Schedule: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The on-site work environment at Natera's San Carlos office provides an ideal setting for collaboration and teamwork. The office's location in the San Francisco Bay Area offers easy access to cultural attractions, recreational activities, and diverse dining options.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site interview with the Marketing Manager and a panel of team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Email marketing campaign management and optimization skills
- Attention to detail and quality assurance processes
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant email marketing experience and skills
- Include specific examples of successful email marketing campaigns you've managed and the results you achieved
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work collaboratively in a fast-paced environment
- Research Natera's company culture and values to demonstrate your fit for the role and organization
ATS Keywords: Email Marketing, Campaign Management, Audience Segmentation, Quality Assurance, Data Analysis, Collaboration, HTML/CSS, Time Management, Attention to Detail, Communication, Analytical Thinking, Integrity, Excel Proficiency
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Natera's company values. Successful candidates will demonstrate a strong understanding of email marketing best practices and a proactive, data-driven approach to campaign management.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Marketo, Eloqua, Salesforce Marketing Cloud, HubSpot)
- Project management tools (e.g., Wrike or Asana)
- Microsoft Excel
- HTML/CSS for email formatting
ASSUMPTION: The tools and technologies listed above are not exhaustive and may change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We prioritize the needs and well-being of our patients above all else
- Innovative: We embrace a culture of continuous learning and improvement
- Collaborative: We work together to achieve our shared mission
- Accountable: We take ownership of our responsibilities and hold ourselves to the highest standards
- Committed: We are dedicated to our work and to each other's success
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering high-quality work
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills as needed
Self-Assessment Questions:
- How do you prioritize and manage multiple projects simultaneously in a fast-paced environment?
- Can you provide an example of a time when you identified a challenge or opportunity within an email marketing campaign and proposed an actionable solution to drive engagement and ROI?
- How do you ensure the quality and accuracy of email campaigns, and how do you approach QA processes?
- How do you collaborate effectively with cross-functional teams to develop email assets that align with brand voice and campaign objectives?
ASSUMPTION: Successful candidates for this role will demonstrate a strong alignment with Natera's company values and a commitment to the company's mission of changing the management of disease worldwide through personalized genetic testing and diagnostics.
⚠️ Potential Challenges
- Working in a fast-paced, deadline-driven environment may require long hours and occasional weekend work
- Managing multiple projects simultaneously may be challenging for candidates with limited experience in campaign management
- The role may require occasional travel to attend industry conferences or events
- The biotechnology research industry is subject to regulatory changes and market fluctuations, which may impact the role's responsibilities and priorities
ASSUMPTION: The challenges listed above are not exhaustive and may vary based on the candidate's individual experiences and the company's evolving needs.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a greater emphasis on campaign optimization and data-driven decision-making
- In the biotechnology research industry, email marketing plays a critical role in patient engagement and education, making this role particularly impactful
- Career progression in this role may lead to specialized marketing positions within the company, such as oncology or women's health marketing
ASSUMPTION: This role offers a unique opportunity to gain experience in email marketing within the biotechnology research industry, with a focus on campaign management and optimization. The position's emphasis on data-driven decision-making and continuous improvement sets it apart from similar roles in other industries.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new non-invasive prenatal testing service, including segmentation, list hygiene, and A/B testing
- Managing the workflow and QA process for a monthly newsletter featuring company updates, research findings, and patient success stories
- Collaborating with the content team to create engaging email content for a lifecycle automation series designed to educate patients about their test results and next steps
ASSUMPTION: The sample projects listed above are not exhaustive and may change based on the company's evolving needs and industry trends.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide an example of a successful email marketing campaign that the company has executed, and what made it particularly effective?
- How does the company approach diversity, equity, and inclusion in its hiring and employee development practices?
- What are the most challenging aspects of working in the biotechnology research industry, and how does the company address these challenges?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Natera's careers page
- Tailor your resume and cover letter to highlight your relevant email marketing experience and skills, including specific examples of successful campaigns you've managed and the results you achieved
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work collaboratively in a fast-paced environment
- Research Natera's company culture and values to demonstrate your fit for the role and organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
