📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Freelance Latin America
🔹 Location: Remote (Venezuela, Bolivarian Republic of preferred)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling email copy to drive engagement and conversions for CME programs
- Collaborating with cross-functional teams to ensure messaging aligns with brand tone and business goals
- Optimizing email performance metrics through A/B testing and personalization
- Managing multiple projects and meeting deadlines in a fast-paced, collaborative environment
ASSUMPTION: This role requires strong written communication skills and a solid understanding of email marketing best practices. Previous experience in healthcare, B2B, or education sectors is preferred but not required.
📋 Key Responsibilities
✅ Write engaging subject lines, preview text, and email body copy optimized to drive opens, clicks, and conversions
✅ Tailor email messaging for different member audiences based on profession, specialty, and learning needs
✅ Collaborate with the marketing team to develop and refine messaging strategies for new course launches, live webinars, course surveys, and re-engagement campaigns
✅ Use email performance data to test, optimize, and improve copy for maximum effectiveness
✅ Ensure all content adheres to brand voice, tone, and style guidelines
✅ Support the execution of the email marketing calendar with timely and relevant messaging
✅ Work with designers and email production leads to ensure seamless integration of copy with visuals and layout
✅ Maintain accuracy and professionalism in all communications, with strong attention to detail
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-3 years of professional experience writing email marketing copy, preferably within healthcare, B2B, or education sectors
Required Skills:
- Excellent written English skills with a sharp eye for tone, clarity, and concise communication
- Proven ability to manage multiple projects and meet deadlines in a fast-paced, collaborative environment
- Deep knowledge of email marketing best practices, including personalization, A/B testing, and performance analysis
Preferred Skills:
- Basic design skills using tools like Canva or Adobe Creative Suite
- Experience with Salesforce Marketing Cloud
- Proficiency in French
ASSUMPTION: While proficiency in French is preferred, it is not a deal-breaker for this role. Candidates with strong English skills and a willingness to learn are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 USD per year (Based on industry standards for intermediate email marketing roles in the United States)
Benefits:
- Competitive pay in US Dollars
- Opportunity to work with respected business professionals
- Encouragement of input from team members
- Multiple payment methods (Zelle, Face Bank, Binance)
- Bi-weekly payments
- Provided equipment: Laptop, headset, mouse, and mouse pad
- Birthday and work anniversary celebrations
- Alliances with many brands grant extra benefits to freelancers
- Weekly recreation dynamics that foster a healthy work environment
Working Hours: Monday to Friday, 9 AM to 5 PM EST
ASSUMPTION: The salary range provided is an estimate based on industry standards for intermediate email marketing roles in the United States. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 51-200 employees
Founded: 2017
Company Description:
- Freelance Latin America connects companies worldwide with Latin American, bilingual, remote talent
- Offers a BEST Service, a fully managed solution that handles recruitment, onboarding, talent management, equipment, and IT support
- Provides professionals in various areas, such as Administrative, IT Support, Marketing, Sales, Real Estate, Legal, and Web Development
Company Specialties:
- Recruitment and Headhunting Services
- Placement Services
- Outsourcing Services
- Human Resources
- Staffing Agency
- Nearshoring
- Offshoring
- Talent Acquisition
Company Website: freelancelatam.com
ASSUMPTION: Freelance Latin America is a well-established staffing agency with a strong focus on providing remote talent to businesses worldwide.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Remote (with a preference for candidates based in Venezuela, Bolivarian Republic of)
Growth Opportunities:
- Potential career progression into senior marketing roles
- Opportunities to work on diverse projects and campaigns
- Chance to develop skills in email marketing, copywriting, and project management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in marketing.
🌍 Location & Work Environment
Office Type: Remote (with no physical office location)
Office Location(s): N/A
Geographic Context:
- Venezuela, Bolivarian Republic of is the preferred location for this role, but candidates from other countries are welcome to apply
- The time zone for this role is Eastern Standard Time (EST)
- The work environment is fully remote, with no requirement to commute to an office
Work Schedule: Monday to Friday, 9 AM to 5 PM EST
ASSUMPTION: While the preferred location for this role is Venezuela, Bolivarian Republic of, Freelance Latin America is open to considering candidates from other countries with the right skills and experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or writing test
- Final interview with the Marketing Manager
Key Assessment Areas:
- Writing skills and email marketing knowledge
- Project management and organizational skills
- Cultural fit and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of email marketing best practices and provide examples of your previous work
- Demonstrate your ability to manage multiple projects and meet deadlines
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Email Marketing, Copywriting, Campaign Execution, Data Analysis, Collaboration, Attention to Detail, A/B Testing, Personalization, Performance Optimization, Brand Voice, Communication, Project Management, Design Skills, Salesforce Marketing Cloud, French Proficiency
ASSUMPTION: The application process for this role may vary depending on the number of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Canva or Adobe Creative Suite (for basic design tasks)
- Project management tools (e.g., Asana, Trello, or Jira)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or HubSpot)
ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Connecting Companies Worldwide with Latin American, Bilingual, Remote Talent
- Providing Exceptional Service to Both Clients and Talent
- Fostering Long-Lasting, Win-Win Relationships
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Adaptable and problem-solving-focused
Self-Assessment Questions:
- Do you have strong written communication skills and a keen eye for detail?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a solid understanding of email marketing best practices and a willingness to learn and adapt?
ASSUMPTION: Candidates who are a strong cultural fit for Freelance Latin America will possess excellent communication skills, be adaptable, and have a strong work ethic.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a remote work environment with minimal supervision
- Working with diverse teams and stakeholders to ensure messaging aligns with brand tone and business goals
- Keeping up with industry trends and best practices in email marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a strong emphasis on collaboration and project management skills
- In the staffing and recruiting industry, this role is unique in its focus on connecting companies worldwide with Latin American, bilingual, remote talent
- Career progression in this role may involve advancing to senior marketing positions within Freelance Latin America or other organizations
ASSUMPTION: This role offers unique opportunities for growth and development within the staffing and recruiting industry.
📝 Sample Projects
- Developing and executing a re-engagement campaign for inactive subscribers
- Collaborating with the design team to create visually appealing email templates that align with brand guidelines
- Conducting A/B tests to optimize open rates, click-through rates, and conversion metrics for a new course launch
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. The actual projects assigned may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical email marketing calendar for this role?
- How does this role collaborate with other departments, such as sales and customer success?
- What opportunities are there for professional development and growth within the marketing team?
- How does Freelance Latin America support its remote employees in maintaining a healthy work-life balance?
- Can you provide examples of successful email marketing campaigns that the company has executed in the past?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching Freelance Latin America and brushing up on your email marketing knowledge
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
