📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Teya
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Improving customer lifetime value through direct communications
- Managing CRM campaigns across various channels
- Collaborating with local marketing teams and brand team
- Analyzing performance data to optimize campaigns
ASSUMPTION: This role requires a balance of creativity (for designing communications) and analytical skills (for performance analysis).
📋 Key Responsibilities
✅ Design, build, deploy, and optimize direct communications to customers through email, WhatsApp, SMS, and push notifications
✅ Deliver on a CRM strategy that improves the customer experience for Teya members
✅ Create and manage CRM campaigns in HubSpot, designing workflows, creating A/B tests, analyzing email performance, and optimizing campaigns based on data insights
✅ Support the launch of new products and features, and activate CRM campaigns to existing members to drive cross-sell of Teya's product suite
✅ Collaborate with local marketing teams across 7 countries to manage a communications calendar and ongoing processes, and deliver against the intake process for CRM communication support
✅ Engage the member community to build empathy and understanding of communication impact, and collaborate with them to create high-quality case studies and content
✅ Work closely with the brand team to ensure the brand and tone of voice are represented through all customer communications
ASSUMPTION: This role requires strong project management skills to handle multiple campaigns and collaborations effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 2 years of experience in a CRM role, comfortable building and deploying CRM communications across an end-to-end process
Required Skills:
- Strong copywriting skills in English and an instinct for great design
- Proficiency in using CRM platforms like HubSpot and Braze
- Highly analytical with proficiency in measuring email marketing performance and interpreting data to make informed decisions
- Experience working with HTML for email customization and troubleshooting
- Experience with design tools such as Figma and Canva
- Highly organized with strong project management skills
- Great communicator and collaborator
- Growth mindset with eagerness to learn and a hands-on attitude
Preferred Skills:
- Experience working with local marketing teams across multiple countries
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the fintech or payments industry may be beneficial but is not strictly required.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Specialist role in London with 2-5 years of experience)
Benefits:
- Flexible working hours
- Physical and mental health support through GymPass
- Extended and improved maternity and paternity leave choices
- Cycle-to-Work Scheme
- Health and Life Insurance
- Pension Scheme
- 25 days of Annual Leave (+ Bank Holidays)
- Office snacks every day
- Friendly, comfortable, and informal office environment in Central London
Working Hours: Full-time (40 hours per week), with flexible working hours and 3 days in-office
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, focusing on payments and software services for small, local businesses across Europe
Company Size: 1,001-5,000 employees, offering a connected culture with continuous learning opportunities and comprehensive benefits
Founded: 2019, with headquarters in London and operations in 7 countries
Company Description:
- Teya is a payment and software service provider, headquartered in London, serving small, local businesses across Europe
- Founded in 2019, Teya builds easy-to-use, integrated tools that enable members to accept payments and boost business performance
- Teya believes in leveling the playing field for small, local businesses and offers a chance to create impact in a high-energy and connected culture
Company Specialties:
- Payments
- Fintech
- Technology
- SMBs
- Banking
- Europe
- B2B
Company Website: teya.com
ASSUMPTION: Teya's focus on small, local businesses may require candidates to have empathy and understanding of their unique challenges.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and impact within the marketing team and across the company
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with local marketing teams, the brand team, and other internal stakeholders
Work Arrangement: Hybrid, with 3 days in the office and flexible working hours
Growth Opportunities:
- Expanding responsibilities as the company grows and enters new markets
- Potential to lead or mentor junior team members in the future
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers growth opportunities as the company expands and the marketing team evolves.
🌍 Location & Work Environment
Office Type: Central London headquarters with a friendly, comfortable, and informal work environment
Office Location(s): Central London
Geographic Context:
- London is a vibrant, multicultural city with a thriving business ecosystem
- Central London offers easy access to public transportation, restaurants, and cultural attractions
- Teya's office is located in a dynamic area with other fintech and tech companies
Work Schedule: Full-time (40 hours per week), with flexible working hours and 3 days in the office
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while still fostering collaboration and team building in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Candidates' understanding of CRM and email marketing best practices
- Candidates' ability to analyze data and make data-driven decisions
- Candidates' communication and collaboration skills
- Candidates' cultural fit with Teya's mission and values
Application Tips:
- Highlight relevant experience and achievements in CRM and email marketing
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your work, such as email campaigns or case studies, to showcase during the interview
- Research Teya's mission, values, and company culture to demonstrate your enthusiasm and alignment
ATS Keywords: CRM, email marketing, customer experience, campaign management, data analysis, HubSpot, Braze, Figma, Canva, cross-channel communication, segmentation, personalization
ASSUMPTION: Teya's interview process may include assessments or case studies to evaluate candidates' practical skills and problem-solving abilities.
🛠️ Tools & Technologies
- HubSpot (CRM and email marketing platform)
- Braze (customer engagement platform)
- Figma (design tool)
- Canva (design tool)
- HTML (for email customization and troubleshooting)
ASSUMPTION: Candidates should be comfortable learning and using new tools as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Proud to serve small, local businesses
- Fight for a level playing field
- Commit to the same dedication small, local businesses offer all of us
Work Style:
- High-energy and connected culture
- Growth mindset and eagerness to learn
- Hands-on attitude and strong project management skills
Self-Assessment Questions:
- Do you have a passion for helping small, local businesses thrive?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a growth mindset and a willingness to learn and adapt?
ASSUMPTION: Teya values candidates who are passionate about their mission and align with their company culture.
⚠️ Potential Challenges
- Managing multiple campaigns and collaborations across different time zones and countries
- Balancing creative and analytical aspects of the role
- Keeping up with the fast-paced nature of the fintech industry
- Adapting to a hybrid work arrangement and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on CRM and customer experience
- This role offers the opportunity to work with a diverse range of local marketing teams and gain exposure to different markets and cultures
- Career progression may involve moving into a management or specialist role within the marketing team or exploring opportunities in other areas of the business
ASSUMPTION: This role offers unique opportunities for growth and exposure within the marketing team and across the company.
📝 Sample Projects
- Designing and deploying a cross-channel campaign to promote a new product launch
- Analyzing customer data to segment the audience and create personalized communications
- Collaborating with the brand team to create on-brand email templates and content
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborations required for this role.
❓ Key Questions to Ask During Interview
- How does Teya support the growth and development of its employees?
- Can you describe the team structure and dynamics within the marketing department?
- How does Teya ensure the brand and tone of voice are consistent across all customer communications?
- What are the most rewarding aspects of working in this role, and what are the biggest challenges?
- How does Teya foster collaboration and communication in a hybrid work environment?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture while gathering valuable insights to inform your decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Email Marketing Specialist - Teya
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare examples of your work, such as email campaigns or case studies, to showcase during the interview
- Research Teya's mission, values, and company culture to demonstrate your enthusiasm and alignment
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
