Email Marketing specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Golden Keystone

🔹 Location: Lahore, Punjab, Pakistan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated email marketing campaigns across various channels
• Generating leads from various platforms
• Creating compelling email content and designing responsive email templates
• Segmenting email lists and tracking campaign performance
• Collaborating with marketing, sales, and other teams to align email marketing efforts with overall business objectives

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay updated on email marketing best practices and industry trends.

📋 Key Responsibilities

✅ Develop and execute integrated email marketing campaigns across various channels (e.g., E-newsletters, promotional emails, transactional emails, automated email sequences)

✅ Generate leads from various platforms (e.g., LinkedIn, Facebook, Instagram)

✅ Create compelling email content, including subject lines, body copy, and calls to action

✅ Design and build responsive email templates using HTML and CSS

✅ Segment email lists based on customer behavior, demographics, and other relevant criteria

✅ Track email campaign performance using key metrics (e.g., open rates, click-through rates, conversion rates, bounce rates)

✅ Stay up-to-date on email marketing best practices, industry trends, and maintain accurate email lists ensuring compliance with data privacy regulations

✅ Collaborate with marketing, sales, and other teams to align email marketing efforts with overall business objectives

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 6 months to 2 years of experience in email marketing or a related field

Required Skills:

• Strong understanding of email marketing best practices and principles
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, Pardot)
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Detail-oriented with a focus on accuracy and quality
• Ability to work independently and as part of a team

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot CRM)
• Familiarity with marketing automation tools (e.g., Marketo, Pardot)
• Basic knowledge of HTML and CSS

ASSUMPTION: Candidates with experience in lead generation and a basic understanding of HTML and CSS may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: PKR 50,000 - 80,000 per month (based on experience and industry standards for email marketing specialists in Lahore)

Benefits:

• Medical insurance
• Performance-based bonuses
• Opportunities for professional development and growth

Working Hours: 9:00 PM - 6:00 AM (shift timings may vary based on business needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for email marketing specialists in Lahore. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Golden Keystone offers custom packaging and IT services, including web development, app development, and digital marketing.

Company Size: 51-200 employees. As a mid-sized company, Golden Keystone offers a supportive work environment with opportunities for growth and collaboration.

Founded: 2020. Golden Keystone has been serving clients across the USA, UK, Canada, and Australia since its inception.

Company Description:

• Golden Keystone is committed to providing high-quality, customized solutions to its clients
• The company values innovation, collaboration, and continuous learning
• Golden Keystone fosters a supportive work environment that encourages employee growth and development

Company Specialties:

• Custom packaging solutions
• Web development
• App development
• Digital marketing

Company Website: goldenkeystone.com

ASSUMPTION: Golden Keystone's focus on custom solutions and client satisfaction makes it an attractive employer for candidates seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: Entry-level to mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Email Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including sales and IT.

Work Arrangement: On-site, with shift timings of 9:00 PM - 6:00 AM. This role may require flexibility in working hours to accommodate business needs.

Growth Opportunities:

• Advancement within the marketing department (e.g., Senior Email Marketing Specialist, Marketing Manager)
• Expansion into other areas of the business (e.g., IT services, sales)
• Professional development opportunities, such as training and certifications

ASSUMPTION: Golden Keystone's commitment to employee growth and development makes it an attractive employer for candidates seeking long-term career prospects.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment.

Office Location(s): 2nd Floor, Building No. 10, Commercial Market, Tech Society, opp. Doctor Hospital, Johar Town, Lahore, Punjab 54000, PK

Geographic Context:

• Lahore is the second-largest city in Pakistan and a major hub for IT and technology industries
• The office is located in the Johar Town neighborhood, offering easy access to public transportation and nearby amenities
• Lahore experiences a humid subtropical climate, with hot summers and mild winters

Work Schedule: Shift-based, with flexible working hours to accommodate business needs. The role may require occasional overtime or weekend work.

ASSUMPTION: The on-site work environment at Golden Keystone fosters collaboration and innovation, with opportunities for employees to learn and grow together.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical assessment or case study presentation
• Final interview with the Marketing Manager

Key Assessment Areas:

• Email marketing knowledge and skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant email marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Golden Keystone's company culture
• Prepare for the technical assessment or case study presentation by researching email marketing best practices and industry trends

ATS Keywords: Email Marketing, Lead Generation, Campaign Development, HTML, CSS, Performance Tracking, Data-Driven, Marketing Best Practices, Industry Trends

ASSUMPTION: The application process at Golden Keystone is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for the company's dynamic work environment.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Marketing automation tools (e.g., Marketo, Pardot)
• HTML and CSS for email template design
• Analytics tools (e.g., Google Analytics) for performance tracking

ASSUMPTION: The tools and technologies used in this role may vary based on the company's specific needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Client Satisfaction
• Employee Growth and Development

Work Style:

• Dynamic and fast-paced
• Collaborative and supportive
• Focused on continuous learning and improvement
• Results-driven and data-focused

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively and supporting your team members?
• Do you have a strong desire to learn and continuously improve your skills?
• Are you results-driven and data-focused in your approach to marketing?

ASSUMPTION: Candidates who are a strong cultural fit with Golden Keystone's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• The role may require working non-standard hours to accommodate business needs
• Candidates may face competition from other experienced email marketing specialists in the Lahore job market
• The role may involve managing multiple projects and deadlines, requiring strong self-management skills
• Candidates may need to adapt to a fast-paced and dynamic work environment

ASSUMPTION: Addressing these potential challenges proactively and demonstrating adaptability will be crucial for success in this role.

📈 Similar Roles Comparison

• This role differs from other email marketing positions in that it requires a strong focus on lead generation and may involve working non-standard hours
• Email marketing specialists in the IT services and consulting industry may face unique challenges and opportunities related to the industry's dynamic nature and focus on client satisfaction
• Candidates with experience in related roles, such as digital marketing specialists or content marketing specialists, may find this role to be a good fit for their skills and career goals

ASSUMPTION: Understanding the unique aspects of this role and how it compares to related positions will help candidates determine if it is the right fit for their career goals and work preferences.

📝 Sample Projects

• Developing and executing an email marketing campaign to generate leads for a new product launch
• Creating and segmenting email lists based on customer behavior and demographics to improve campaign performance
• Designing and implementing automated email sequences to nurture leads and drive conversions

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect in this role, providing a better understanding of the day-to-day work involved.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for an email marketing specialist at Golden Keystone?
• How does the marketing team collaborate with other departments, such as sales and IT?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Golden Keystone support work-life balance for its employees?
• Can you provide an example of a successful email marketing campaign that the company has executed recently?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant email marketing experience and skills
• Write a compelling cover letter that demonstrates your understanding of the role and your fit with Golden Keystone's company culture
• Prepare for the technical assessment or case study presentation by researching email marketing best practices and industry trends
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.