Email Marketing Specialist

📌 Core Information

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: INEOS Automotive

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

🚀 Job Overview

Key aspects of this role include:

• Managing the Emarsys platform for INEOS Grenadier
• Setting up and maintaining automation workflows and audience segments
• Collaborating with internal teams and external resources for campaign delivery
• Analyzing campaign performance data to optimize programs and campaigns

ASSUMPTION: This role requires a strong understanding of email marketing best practices and experience with the Emarsys platform. Familiarity with HTML and data analysis is also crucial for success in this position.

📋 Key Responsibilities

📋 Key Responsibilities

✅ Manage the Emarsys platform for INEOS Grenadier, acting as the main point of contact for operational matters

✅ Set up and maintain automation workflows, audience segments, and contact lists in Emarsys

✅ Collaborate with the html development resource to ensure quality and accuracy of email builds within Emarsys

✅ Manage data integration tools and platforms, including API integrations, CSV data imports/exports, and CRM integrations

✅ Input on briefs for programme, campaign build, and audience segmentation based on platform best practices and existing campaign performance

✅ Lead CX Marketing programme and campaign reporting, using data to instigate optimizations

✅ Manage Quality Assurance processes with an external agency and lead internally

✅ Support programme and campaign delivery as required

ASSUMPTION: This role involves a mix of technical tasks, data analysis, and collaboration with various teams to ensure effective email marketing campaigns.

🎯 Required Qualifications

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in email marketing, online marketing, and omnichannel customer engagement

Required Skills:

• Proven experience with Emarsys and a deep understanding of its features, functionalities, and best practices
• Strong understanding of email marketing best practices, including personalised email campaigns, segmentation, and A/B testing
• Familiarity with HTML, DNS, email protocols, and internet protocols
• Ability to analyze data, identify trends, and interpret results to optimize campaigns
• Project management skills, including planning, execution, and monitoring

Preferred Skills:

• Experience with SAP systems like SAP Customer Data Cloud, SAP Commerce Cloud, or SAP CDP
• Familiarity with mobile app integrations

ASSUMPTION: Candidates should have a strong background in email marketing and a solid understanding of the Emarsys platform to be successful in this role.

💰 Compensation & Benefits

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Based on market research for mid-level email marketing roles in London)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range is an estimate based on market research for mid-level email marketing roles in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 1,001-5,000 employees (According to LinkedIn)

Founded: 2017 (Based on company description)

Company Description:

• INEOS Automotive is a British manufacturer of 4x4 vehicles, founded in 2017
• The company is known for its no-nonsense approach to 4x4 development and manufacturing
• INEOS Automotive is a subsidiary of INEOS, a global chemical company

Company Specialties:

• Design and manufacturing of 4x4 vehicles
• Offroading and engineering
• Automotive and SUV manufacturing

Company Website: ineosgrenadier.com

ASSUMPTION: INEOS Automotive is a growing company with a unique culture that values grit, rigour, and humour. The company is focused on challenging the ordinary and delivering high-quality 4x4 vehicles.

📊 Role Analysis

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the CX Marketing Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunities to work on various campaigns and programmes, gaining diverse experience
• Chance to collaborate with international teams and learn from experienced colleagues

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader INEOS Automotive organization.

🌍 Location & Work Environment

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 15-19 Britten Street, INEOS Automotive, London, England SW3 3TY, GB

Geographic Context:

• London is a vibrant, multicultural city with a rich history and diverse attractions
• The office is located in the Chelsea neighborhood, close to various amenities and public transportation
• The area offers a mix of urban and green spaces, with nearby parks and the River Thames

Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The work environment at INEOS Automotive is dynamic and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical interview with the CX Marketing Manager
• Final interview with the Head of Marketing

Key Assessment Areas:

• Technical skills and experience with Emarsys and email marketing
• Data analysis and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with INEOS Automotive's values

Application Tips:

• Highlight your experience with Emarsys and email marketing best practices in your resume and cover letter
• Include specific examples of how you've optimized campaigns and improved performance in previous roles
• Demonstrate your understanding of INEOS Automotive's unique culture and values in your application materials

ATS Keywords: Emarsys, email marketing, segmentation, A/B testing, campaign optimization, data analysis, project management, CRM integration

ASSUMPTION: The interview process at INEOS Automotive is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.

🛠️ Tools & Technologies

🛠️ Tools & Technologies

• Emarsys
• HTML
• CRM systems (e.g., Salesforce, HubSpot)
• Data integration tools (e.g., API integrations, CSV data imports/exports)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Emarsys and a strong understanding of HTML. Familiarity with CRM systems and data integration tools is also beneficial.

👔 Cultural Fit Considerations

👔 Cultural Fit Considerations

Company Values:

• Grit: We tackle every challenge head-on and help extraordinary athletes achieve extraordinary things
• Rigour: We know nothing gets done without grit, rigour, and humour
• Humour: We believe in the power of laughter to bring people together and make work more enjoyable

Work Style:

• Collaborative: We work together to achieve our goals and support each other's success
• Dynamic: We embrace change and adapt to new situations quickly
• Open: We foster an environment of open communication and active listening

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a sense of humour and enjoy working in a supportive, positive atmosphere?

ASSUMPTION: INEOS Automotive values grit, rigour, and humour in its employees. Candidates who are comfortable working in a dynamic, collaborative environment and share these values will be a good fit for the organization.

⚠️ Potential Challenges

⚠️ Potential Challenges

• Managing multiple campaigns and programmes simultaneously, requiring strong organizational skills and time management
• Working with complex data sets and integrating various systems, which may present technical challenges
• Adapting to a fast-paced, ever-changing work environment, which can be demanding at times
• Collaborating with international teams, which may require flexibility in working hours and communication

ASSUMPTION: This role presents both professional growth opportunities and potential challenges, such as managing multiple campaigns and working with complex data sets. Candidates should be prepared to adapt to a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

📈 Similar Roles Comparison

• This role is similar to an Email Marketing Manager or Specialist, with a focus on managing the Emarsys platform and optimizing campaigns
• Unlike other roles in the industry, this position is within a motor vehicle manufacturing company, offering unique insights into the automotive sector
• Career progression in this role may lead to opportunities in marketing management or related fields within INEOS Automotive

ASSUMPTION: This role is similar to other email marketing positions but offers unique insights into the automotive industry and opportunities for professional growth within INEOS Automotive.

📝 Sample Projects

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new 4x4 model, resulting in a 20% increase in sales
• Optimizing the Emarsys platform to improve campaign performance, leading to a 15% increase in open rates and a 10% increase in click-through rates
• Collaborating with the CX Marketing Specialist to create and implement a customer segmentation strategy, improving customer engagement and retention

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities associated with this role, highlighting the importance of data analysis, campaign optimization, and collaboration with internal teams.

❓ Key Questions to Ask During Interview

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does INEOS Automotive support the professional growth and development of its employees?
• What is the company culture like, and how does this role contribute to the overall success of the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does INEOS Automotive approach work-life balance, and what support is available to employees?

ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experience, and career goals with the requirements and opportunities presented by this role at INEOS Automotive.

📌 Next Steps for Applicants

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: INEOS Automotive Careers
• Tailor your resume and cover letter to highlight your experience with Emarsys and email marketing best practices
• Prepare examples of how you've optimized campaigns and improved performance in previous roles
• Follow up with the INEOS Automotive HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.