Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Building and launching email and push campaigns using Braze or similar platforms
• Collaborating with the lifecycle team to interpret goals and bring creative strategies to life
• Supporting campaign performance reporting and offering insights based on engagement metrics
• Working with US-based teams and using Slack for communication

ASSUMPTION: This role requires strong communication skills and the ability to work independently in a remote setting.

📋 Key Responsibilities

✅ Build and launch email and push campaigns in Braze (or similar platforms)

✅ Execute and QA workflows, audience filters, and campaign setups for lifecycle marketing

✅ Personalize campaigns using dynamic fields, promo codes, and HTML edits

✅ Ensure all campaigns are error-free, compliant, and delivered during approved send windows

✅ Collaborate with the lifecycle team to interpret goals and bring creative strategies to life

✅ Support campaign performance reporting and offer insights based on engagement metrics

ASSUMPTION: This role involves a high degree of attention to detail and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience with CRM/email platforms (Braze preferred)

Required Skills:

• Strong understanding of end-to-end email campaign execution
• Experience with Liquid and HTML
• Basic familiarity with A/B testing, personalization, and audience segmentation
• Experience with Asana or similar project management tool, SQL or HubSpot
• Experience working with US-based teams and Slack for communication

Preferred Skills:

• Fluency in English
• Experience with CRM marketing and lifecycle marketing

ASSUMPTION: Candidates should have a strong foundation in email marketing and be comfortable working with various tools and platforms.

💰 Compensation & Benefits

Salary Range: PHP 75,000 to PHP 80,000 per month

Benefits:

• Work From Home
• Performance, Attendance, and Referral Bonuses
• Paid Holidays and Time Off
• Health Insurance Card

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for email marketing specialists with 2-5 years of experience in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees)

Founded: 2021

Company Description:

• GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.
• The company helps marketing teams focus on brand, strategy, and results by leaving their manual, repetitive, implementation work to a qualified Growth Assistant.
• GrowthAssistant has a strong presence in the US and the Philippines, with offices in Creve Coeur, Missouri, and Manila.

Company Specialties:

• Offshore talent solutions
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com

ASSUMPTION: GrowthAssistant is a growing company that focuses on providing offshore talent solutions to marketing teams.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Lifecycle Marketing team

Work Arrangement: Remote (Philippines)

Growth Opportunities:

• Potential to advance to a senior role within the Lifecycle Marketing team
• Opportunity to work on various campaigns and gain exposure to different aspects of marketing
• Chance to collaborate with US-based teams and improve communication skills

ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing field.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Manila, Philippines

Geographic Context:

• The Philippines has a tropical marine climate and is located in Southeast Asia.
• The cost of living in the Philippines is generally lower than in the US.
• The official language is English, and the currency is the Philippine Peso (PHP).

Work Schedule: Full-time (40 hours per week, with flexible hours)

ASSUMPTION: The remote work environment requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment (email campaign setup)
• Final interview with the Lifecycle Marketing team

Key Assessment Areas:

• Email campaign execution skills
• Attention to detail and quality assurance
• Communication and collaboration skills
• Problem-solving and troubleshooting abilities

Application Tips:

• Highlight relevant experience with CRM/email platforms and email campaign execution
• Include examples of successful email campaigns you've worked on in your resume
• Prepare for the technical assessment by brushing up on your email campaign setup skills
• Research GrowthAssistant's company culture and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: Email Marketing, CRM Marketing, Campaign Execution, Braze, Liquid, HTML, A/B Testing, Personalization, Audience Segmentation, Asana, SQL, HubSpot, Slack, US-based teams

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.

🛠️ Tools & Technologies

• Braze (or similar email marketing platforms)
• Asana (or similar project management tools)
• SQL (or similar database management systems)
• HubSpot (or similar CRM platforms)
• Slack (or similar communication tools)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven

Work Style:

• Remote-friendly
• Results-oriented
• Fast-paced and dynamic
• Collaborative and team-focused

Self-Assessment Questions:

• Do you have a strong customer focus and the ability to prioritize tasks based on customer needs?
• Are you comfortable working in a remote, fast-paced environment with tight deadlines?
• Do you have strong communication skills and the ability to collaborate effectively with US-based teams?

ASSUMPTION: Candidates should be comfortable working in a remote, dynamic environment and have strong communication and collaboration skills.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Working with US-based teams and adjusting to different time zones
• Adapting to a remote work environment and maintaining productivity without direct supervision
• Keeping up with industry trends and best practices in email marketing

ASSUMPTION: These challenges require strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role focuses more on campaign execution and QA than strategy and planning compared to a Senior Email Marketing Manager position
• Email Marketing Specialists typically have less experience and responsibility than Email Marketing Managers
• Career progression from this role could lead to a Senior Email Marketing Manager or similar leadership position

ASSUMPTION: This role is well-suited for candidates looking to gain experience in email marketing campaign execution and collaborate with a team to bring creative strategies to life.

📝 Sample Projects

• Creating and launching a promotional email campaign for a new product launch
• Designing and implementing an automated email workflow for onboarding new customers
• Analyzing campaign performance data and optimizing email content and send times based on engagement metrics

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does the Lifecycle Marketing team collaborate and communicate with US-based teams?
• What are the most challenging aspects of this role, and how can I prepare to succeed in them?
• How does GrowthAssistant support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant experience with CRM/email platforms and email campaign execution
• Prepare for the technical assessment by brushing up on your email campaign setup skills
• Research GrowthAssistant's company culture and be prepared to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.