Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Neostella

🔹 Location: Medellín, Antioquia, Colombia

🔹 Job Type: Full-Time, On-site (Remote work is possible)

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing email marketing strategies to reach and connect with the target audience.
• Collaborating with cross-functional teams to align email marketing efforts with broader marketing initiatives.
• Creating engaging email content, designing templates, and analyzing campaign performance to drive conversions and improve engagement.
• Staying updated with industry trends and best practices to drive innovation and continuous improvement.

ASSUMPTION: This role requires a balance of creativity, analytical skills, and strong communication abilities. The ideal candidate will have a proven track record in email marketing and be comfortable working in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Developing and executing strategic email marketing plans and strategies.

✅ Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.

✅ Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations.

✅ Collaborating with cross-functional teams to align email marketing efforts with broader marketing initiatives.

✅ Developing and executing end-to-end email marketing campaigns, from conceptualization to delivery and analysis.

✅ Creating engaging and compelling email content that resonates with the audience and aligns with the brand voice.

✅ Segmenting and managing email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior.

✅ Designing visually appealing email templates that are responsive across devices and browsers.

✅ Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics and optimize campaign effectiveness and engagement rates.

✅ Monitoring and studying email campaign key performance indicators (KPIs) to optimize campaign effectiveness and engagement rates.

✅ Staying updated with industry trends and best practices in email marketing to drive innovation and continuous improvement.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 2+ years of experience as an email marketer or in a marketing role.

Required Skills:

• Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, and other marketing automation tools.
• Familiarity with HTML and CSS for email template customization.
• Proficiency in data analysis and reporting using tools such as Google Analytics.
• Being accustomed to A/B testing, Google Ads, and other relevant advertising platforms.
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
• Creative thinking and the ability to develop engaging email content.
• Strong attention to detail and organizational skills.
• Ability to work effectively in a fast-paced and deadline-driven environment.

Preferred Skills:

• Fluency in Spanish and English.
• Experience with Salesforce or other CRM platforms.
• Knowledge of marketing automation tools such as Marketo or Pardot.

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM platforms would be beneficial for this role. Additionally, being bilingual in Spanish and English would be an asset in a multinational company like Neostella.

💰 Compensation & Benefits

Salary Range: COP 3,500,000 - COP 5,000,000 per month (Based on experience and industry standards for email marketing specialists in Medellín)

Benefits:

• Pre-paid health insurance coverage with Sura for you and one additional family member.
• Flex time.
• Yearly ophthalmological health bonus.
• Opportunity to improve English skills through personalized classes and working with international teams and projects.

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for email marketing specialists in Medellín, Colombia. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Neostella specializes in global hyperautomation solutions, including Filevine, Work-Relay, UiPath, and Workato.

Company Size: 201-500 employees. As a mid-sized company, Neostella offers a balance between the agility of a startup and the resources of a larger organization.

Founded: 2019. Neostella was founded in 2019 and has since grown to become a global enterprise software and solutions company.

Company Description:

• Neostella empowers organizations with technology resources to exceed goals and push boundaries.
• The company offers a wide range of professional services designed to help customers reap maximum ROI from their technology investments.
• Neostella has offices in four countries around the globe and provides exceptional customer support 24/7.

Company Specialties:

• UiPath
• RPA
• SaaS
• Workato
• Hyperautomation
• Custom Development
• Automation
• Staffing Solutions
• BPM
• Workflow Automation
• Filevine
• Outlaw
• Work-Relay
• Process Management
• Legal Solutions
• Technology
• Application Integration

Company Website: https://www.neostella.com

ASSUMPTION: Neostella's diverse range of specialties and global presence provide ample opportunities for growth and learning within the company.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in email marketing or a related field.

Reporting Structure: The Email Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including design, content, and analytics.

Work Arrangement: Hybrid. While the role is primarily on-site, Neostella offers remote work flexibility and encourages a healthy work-life balance.

Growth Opportunities:

• As Neostella continues to grow, there may be opportunities for the Email Marketing Specialist to take on more responsibilities or move into a management role.
• The company encourages internal promotions and provides training and development opportunities to help employees grow in their careers.

ASSUMPTION: Given Neostella's growth trajectory, there is potential for the Email Marketing Specialist to grow within the company and take on more responsibilities as the business expands.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): Medellín, Antioquia, Colombia (with remote work flexibility)

Geographic Context:

• Medellín is the second-largest city in Colombia and is known for its vibrant culture, beautiful landscapes, and mild climate.
• The city has a strong focus on innovation and technology, making it an ideal location for a company like Neostella.
• Medellín offers a high quality of life, with affordable cost of living, excellent healthcare, and a wide range of recreational activities.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: Working in Medellín offers a unique blend of urban excitement and natural beauty, providing a pleasant work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application review (1-2 weeks)
• Phone or video screen (30-45 minutes)
• In-depth interview with the Marketing Manager (60-90 minutes)
• Final interview with the Marketing Director (30-45 minutes)
• Job offer and onboarding (1-2 weeks)

Key Assessment Areas:

• Email marketing expertise and knowledge of best practices
• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Neostella's values

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills.
• Include specific examples of successful email marketing campaigns you've worked on and the results you achieved.
• Demonstrate your understanding of Neostella's business and the role of email marketing in driving growth.

ATS Keywords: Email Marketing, Campaign Development, List Segmentation, Data Analysis, A/B Testing, HTML, CSS, Marketing Automation, GDPR Compliance, CAN-SPAM Compliance, Performance Analysis, Engagement Strategies

ASSUMPTION: Neostella uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Email marketing platforms: Mailchimp, HubSpot, Constant Contact
• Marketing automation tools: Marketo, Pardot (preferred)
• CRM platforms: Salesforce (preferred)
• Data analysis tools: Google Analytics
• Advertising platforms: Google Ads
• HTML and CSS for email template customization

ASSUMPTION: While not explicitly stated, having experience with the tools and technologies listed above would be beneficial for this role. Neostella may provide training and support to help the successful candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven

Work Style:

• Fast-paced and deadline-driven
• Collaborative and team-oriented
• Adaptable and open to change
• Data-driven and analytical

Self-Assessment Questions:

• Do you have a proven track record of success in email marketing, with a strong understanding of best practices and industry trends?
• Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects simultaneously?
• Do you have strong communication skills and the ability to work effectively with cross-functional teams?
• Are you comfortable using data and analytics to inform decision-making and optimize campaign performance?

ASSUMPTION: Neostella values candidates who are customer-focused, innovative, collaborative, and results-driven. The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and be comfortable using data to drive decision-making.

⚠️ Potential Challenges

• Managing multiple email marketing campaigns simultaneously, with tight deadlines and high expectations for performance.
• Keeping up with industry trends and best practices in email marketing, as well as emerging technologies and tools.
• Collaborating effectively with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives.
• Working in a fast-paced, startup environment with a high degree of autonomy and responsibility.

ASSUMPTION: The Email Marketing Specialist role at Neostella presents both exciting opportunities and unique challenges. The ideal candidate will be able to thrive in a dynamic, fast-paced environment and adapt to changing priorities and demands.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Email Marketing Specialist role at Neostella requires a strong focus on data analysis and performance optimization, as well as a deep understanding of email marketing best practices and compliance regulations.
• As a mid-sized company, Neostella offers a more collaborative and agile work environment than larger enterprises, with greater opportunities for growth and innovation.
• Compared to other email marketing roles, this position offers a unique blend of creativity, analytical thinking, and cross-functional collaboration, providing a well-rounded skillset for career development.

ASSUMPTION: The Email Marketing Specialist role at Neostella is distinct from other marketing roles in its focus on data-driven decision-making and performance optimization, as well as its unique blend of creativity and analytical thinking.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote Neostella's hyperautomation solutions, with a focus on driving engagement and conversions among a specific customer segment.
• Analyzing email campaign performance data to identify trends and insights, and using this information to optimize future campaigns and improve overall engagement rates.
• Collaborating with the design team to create visually appealing and responsive email templates that align with Neostella's brand voice and guidelines.

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of tasks and responsibilities the Email Marketing Specialist may be expected to perform in this role. The actual projects and priorities may vary depending on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how the Email Marketing Specialist role fits into this structure?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
• How does Neostella support the professional development and growth of its employees, and what opportunities are there for advancement within the company?
• What is the company's approach to work-life balance, and how does this manifest in the day-to-day work environment for the Email Marketing Specialist role?
• How does Neostella approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?

ASSUMPTION: The key questions listed above are intended to help applicants better understand the role, the team, and the company culture at Neostella. Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your fit with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills, including specific examples of successful campaigns you've worked on.
• Prepare for the interview by researching Neostella's business and the role of email marketing in driving growth, as well as familiarizing yourself with the company's values and culture.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.