Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Red Wing Shoe Company

🔹 Location: Red Wing, Minnesota, United States

🔹 Job Type: On-site

🔹 Category: 📧 Email Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing email marketing campaigns across multiple brands
• Supporting automation and improving segmentation strategies
• Implementing automated email workflows to enhance customer engagement
• Analyzing and providing insights for continuous improvement of campaigns

ASSUMPTION: The role focuses heavily on using data-driven insights to refine email marketing strategies, suggesting a need for strong analytical skills.

📋 Key Responsibilities

✅ Execute and optimize marketing emails using the company's Email Service Provider (ESP)

✅ Assist in refining segmentation and personalization strategies under the guidance of the Email Marketing Manager

✅ Support the development of automated email workflows

✅ Conduct A/B testing initiatives and analyze results

✅ Identify workflow inefficiencies and recommend improvements

✅ Develop and maintain email reporting dashboards

✅ Ensure compliance with industry regulations such as CAN-SPAM and GDPR

✅ Collaborate with internal teams to align email efforts with business objectives

✅ Stay updated on industry trends and best practices

ASSUMPTION: The responsibilities imply a high level of collaboration with various teams and adherence to regulatory standards, indicating organizational agility is crucial.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience)

Experience: 2-4 years in email marketing, digital marketing, or a related role

Required Skills:

• High attention to detail and process accuracy in executing campaigns
• Strong analytical skills for assessing campaign effectiveness
• Experience in segmentation, automation, and personalization strategies

Preferred Skills:

• Basic knowledge of HTML/CSS for email formatting
• Proficiency in A/B testing and performance analysis

ASSUMPTION: Given the emphasis on digital tools, familiarity with technology and analytics is likely critical for success.

💰 Compensation & Benefits

Salary Range: $53,200 - $71,800 depending on qualifications and market demand

Benefits:

• Medical, dental, and vision coverage
• 401(k) match and financial well-being assistance
• Generous paid time off and holidays

Working Hours: Typically 40 hours per week, with flexibility within a hybrid work arrangement

ASSUMPTION: Benefits imply an emphasis on employee well-being and financial security, aligning with the company's focus on meaningful engagement.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specializing in Personal Protection Equipment and Footwear

Company Size: Approximately 1,928 employees, indicating a medium to large-sized operation

Founded: 1905, with a long history of innovation and tradition

Company Description:

• Global presence with a close-knit atmosphere
• Rich history in durable work boots
• Continuous innovation to enhance customer experience

Company Specialties:

• Personal Protection Equipment
• Footwear
• Quality manufacturing

Company Website: http://www.redwingshoeco.com

ASSUMPTION: The company's narrative highlights its dedication to craftsmanship and employee-driven innovation, suggesting a value system that supports long-term career growth.

📊 Role Analysis

Career Level: Entry to mid-level, suitable for someone looking to deepen their expertise in email marketing

Reporting Structure: Reports to the Email Marketing Manager, involving close collaboration with cross-functional teams

Work Arrangement: Hybrid, with a mix of on-site and remote work for flexibility

Growth Opportunities:

• Advancement within marketing disciplines
• Potential to lead segmentation and automation strategy improvements
• Cross-departmental project involvement

ASSUMPTION: The hybrid work arrangement indicates a forward-thinking approach, but might require strong self-management skills.

🌍 Location & Work Environment

Office Type: Headquarters based in Red Wing, with modern amenities overlooking the Mississippi River

Office Location(s): Primarily located in Red Wing, Minnesota

Geographic Context:

• Located 40 minutes from St. Paul, offering proximity to major urban centers
• Surrounded by natural beauty, ideal for outdoor enthusiasts
• Strong community presence in Red Wing

Work Schedule: Standard business hours with some flexibility inherent to hybrid roles

ASSUMPTION: The location provides a balance of urban and rural lifestyle benefits, which might be appealing for individuals seeking an escape from city life.

💼 Interview & Application Insights

Typical Process:

• Initial application submission online
• Telephonic screening for qualifications
• In-person or virtual interviews with HR and department leads

Key Assessment Areas:

• Technical expertise in email marketing
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Emphasize email marketing accomplishments and specific project outcomes
• Prepare to discuss regulatory compliance knowledge and experience
• Showcase adaptability in both traditional and digital environments

ATS Keywords: Email Marketing, Digital Marketing, Segmentation, Automation, A/B Testing

ASSUMPTION: The application process appears comprehensive, suggesting the importance of preparedness at each interaction stage.

🛠️ Tools & Technologies

• Acoustic, Salesforce Marketing Cloud, or Marketo
• HTML/CSS for email customization
• Analytics tools for performance tracking and insights

ASSUMPTION: Proficiency with these tools likely positions candidates as highly effective in their roles, as these platforms are central to daily responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Honoring tradition while driving innovation
• Commitment to quality and customer satisfaction
• Employee engagement and well-being as a priority

Work Style:

• Collaborative teamwork approach
• Focus on continuous improvement
• Adaptability to a hybrid work model

Self-Assessment Questions:

• Am I comfortable working in a hybrid environment?
• Do I have the analytical skills necessary for campaign improvement?
• Can I effectively collaborate with cross-functional teams?

ASSUMPTION: The company's strong value system may be a decisive factor for candidates prioritizing work culture and long-term stability.

⚠️ Potential Challenges

• Adapting to a hybrid working model if primarily accustomed to either remote or on-site work
• Continuous learning to keep up with technological advancements in tools used
• Regulatory compliance in email marketing across different jurisdictions
• Balancing detailed analytics with creative marketing strategies

ASSUMPTION: Challenges derive mainly from adapting to company standards and evolving technical landscapes, indicating a dynamic and adaptive work environment.

📈 Similar Roles Comparison

• May require similar analytical skills as digital marketing roles
• Shares creative elements with content marketing positions
• Utilizes technical skills akin to web development due to HTML/CSS requirements

ASSUMPTION: Comparing with other roles helps clarify the specialized nature of this position, emphasizing its blend of creative, analytical, and technical skills.

📝 Sample Projects

• Developing an automated welcome email series for new customers
• Executing a seasonal product launch email campaign
• Optimizing a high-volume promotional email through A/B testing

ASSUMPTION: Sample projects illustrate the varied nature of campaigns, demonstrating the role's potential for impact through targeted marketing efforts.

❓ Key Questions to Ask During Interview

• How does the company measure the success of email campaigns?
• Can you describe a typical collaboration between the email marketing team and other departments?
• What tools are currently being used for segmentation and personalization?
• How does the company prioritize regulatory compliance in marketing efforts?
• What growth opportunities are available for this role?

ASSUMPTION: These questions provide insights into operational priorities and strategic involvement, ensuring alignment with applicant goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant email marketing experience
• Prepare to discuss specific campaigns you have worked on
• Be ready to illustrate your understanding of email compliance regulations
• Follow up with the hiring manager post-interview for feedback

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.