Email Marketing Specialist (Braze and HTML)

📌 Core Information

🔹 Job Title: Email Marketing Specialist (Braze and HTML)

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Creating and executing campaigns in Braze (or similar platforms) using HTML and Liquid
• Managing day-to-day operations for email, in-app, and push notification marketing campaigns
• Collaborating with cross-functional teams to ensure campaign success
• Working in a fast-paced environment and adapting to evolving project needs

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication skills to collaborate effectively with various teams.

📋 Key Responsibilities

✅ Create and set up campaigns in Braze (or similar platform), including HTML build, asset setup, and audience segmentation and targeting

✅ Handle day-to-day operations for email, in-app, and push notification marketing campaigns

✅ Test and perform quality assurance (QA) on campaigns before launch, ensuring accurate tracking and cross-device/browser rendering

✅ Provide ad hoc support for push, in-app, and other lifecycle marketing campaigns

ASSUMPTION: This role may require occasional work outside of regular hours to ensure campaign launches go smoothly.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in email marketing, with a focus on campaign execution and project management

Required Skills:

• Proven experience with Braze (preferred) or similar platforms such as Salesforce Marketing Cloud or Oracle
• Proficient in HTML/CSS and Liquid (used in Shopify, Braze)
• Strong analytical skills with excellent attention to detail
• Solid understanding of audience segmentation and targeting strategies
• Ability to work effectively in fast-paced environments and adapt to evolving project needs

Preferred Skills:

• Experience with push and in-app messaging campaigns

ASSUMPTION: Candidates with additional language skills (e.g., Spanish, French) may have an advantage in this role, as GrowthAssistant serves a diverse client base.

💰 Compensation & Benefits

Salary Range: PHP 65,000 to PHP 75,000 per month

Benefits:

• Work From Home
• Performance, Attendance, and Referral Bonuses
• Paid Holidays and Time Off
• Health Insurance Card

Working Hours: Full-time (40 hours per week), with flexibility to work in the Eastern Standard Time (EST) zone

ASSUMPTION: The salary range provided is based on industry standards for email marketing specialists with 2-5 years of experience in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: GrowthAssistant operates in the staffing and recruiting industry, focusing on providing trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.

Company Size: 11-50 employees

Founded: 2021 (estimated, based on LinkedIn profile)

Company Description:

• GrowthAssistant helps marketing teams focus on brand, strategy, and results by handling their manual, repetitive, implementation work through qualified Growth Assistants.
• The company offers services such as offshore talent for digital marketing, design, and training specialists.
• GrowthAssistant has a strong presence on LinkedIn, with over 70,000 followers, indicating a significant network and industry recognition.

Company Specialties:

• Offshore talent for digital marketing
• Growth marketing
• Design assistant
• SDR assistant
• SDR
• Training specialist

Company Website: https://www.growthassistant.com

ASSUMPTION: GrowthAssistant's focus on providing offshore talent for marketing tasks suggests that the company caters to clients looking to outsource specific marketing functions to skilled professionals.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company

Reporting Structure: This role may report directly to the Marketing Manager or a similar position within the company

Work Arrangement: Remote work, with a focus on results and performance rather than hours worked

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the company
• Opportunities to develop skills in related marketing areas, such as content creation or social media management
• Possibility of working with diverse clients and industries, providing exposure to various marketing strategies and tactics

ASSUMPTION: GrowthAssistant's focus on providing offshore talent suggests that the company may have opportunities for career advancement and skill development within its marketing team.

🌍 Location & Work Environment

Office Type: Remote work, with no physical office location

Office Location(s): Manila, Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year
• The country has a vibrant culture, with a strong emphasis on family and community
• The official languages are Filipino and English, with a diverse range of regional dialects

Work Schedule: Full-time (40 hours per week), with flexibility to work in the Eastern Standard Time (EST) zone

ASSUMPTION: The remote work arrangement and flexible hours may appeal to candidates seeking a better work-life balance or those with caregiving responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final interview with the marketing team or other stakeholders

Key Assessment Areas:

• Technical skills in email marketing, HTML, and Liquid
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Highlight relevant experience with Braze or similar platforms, as well as proficiency in HTML, CSS, and Liquid
• Demonstrate a strong understanding of audience segmentation and targeting strategies
• Showcase your ability to work effectively in a remote, distributed team environment
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: Email Marketing, Braze, HTML, CSS, Liquid, Campaign Execution, Project Management, Audience Segmentation, Analytical Skills, Quality Assurance, Push Notifications, In-App Messaging, Lifecycle Marketing, Attention to Detail, Fast-Paced Environment, Adaptability

ASSUMPTION: GrowthAssistant's use of an Applicant Tracking System (ATS) suggests that the company receives a high volume of applications and uses technology to streamline the recruitment process.

🛠️ Tools & Technologies

• Braze (or similar platforms, such as Salesforce Marketing Cloud or Oracle)
• HTML, CSS, and Liquid
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using various marketing tools and platforms, as well as project management software to collaborate effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity and transparency
• Continuous learning and improvement

Work Style:

• Remote work and results-driven culture
• Collaborative and supportive team environment
• Focus on process improvement and efficiency

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable using various marketing tools and platforms, as well as project management software?
• Do you have strong communication and collaboration skills, with the ability to work effectively with cross-functional teams?

ASSUMPTION: GrowthAssistant's focus on providing offshore talent suggests that the company values candidates who are self-motivated, results-driven, and able to work independently in a remote setting.

⚠️ Potential Challenges

• Working in a fast-paced environment with evolving project needs may require occasional overtime or work outside of regular hours
• Collaborating with cross-functional teams may present communication and coordination challenges
• Occasional technical difficulties or platform issues may arise when working with marketing tools and software
• Adapting to a remote work environment may present challenges for candidates who prefer an on-site office setting

ASSUMPTION: GrowthAssistant's focus on providing offshore talent suggests that the company may have opportunities for career advancement and skill development within its marketing team.

📈 Similar Roles Comparison

• This role differs from similar positions in that it focuses specifically on email marketing campaigns, rather than broader digital marketing strategies
• GrowthAssistant's focus on providing offshore talent suggests that this role may have more opportunities for career advancement and skill development within the company's marketing team
• Career progression in this role may lead to senior marketing positions or management roles within the company

ASSUMPTION: GrowthAssistant's focus on providing offshore talent suggests that the company may have opportunities for career advancement and skill development within its marketing team.

📝 Sample Projects

• Creating and executing a targeted email campaign for a specific client segment, using Braze and HTML
• Developing and implementing an in-app messaging strategy to improve user engagement and retention for a mobile application
• Collaborating with the design team to create visually appealing and on-brand email templates for a marketing campaign

ASSUMPTION: GrowthAssistant's focus on providing offshore talent suggests that the company may have opportunities for career advancement and skill development within its marketing team.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for email marketing campaigns at GrowthAssistant?
• How does the marketing team collaborate with other departments to ensure campaign success?
• What opportunities are there for professional development and career growth within the marketing team?
• How does GrowthAssistant support its employees in working remotely and maintaining a healthy work-life balance?
• Can you provide examples of how GrowthAssistant has adapted to evolving project needs or industry trends in the past?

ASSUMPTION: GrowthAssistant's focus on providing offshore talent suggests that the company may have opportunities for career advancement and skill development within its marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your previous email marketing campaigns, showcasing your proficiency in HTML, CSS, and Liquid
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.