📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: dbrand
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining email marketing campaigns
- Collaborating with the creative team for assets
- Conducting A/B testing and iterating campaigns
- Analyzing market trends and customer behavior
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a deep understanding of email marketing best practices.
📋 Key Responsibilities
✅ Develop, maintain, and optimize email marketing campaigns
✅ Collaborate with the creative team to identify requirements and develop assets
✅ Plan and deploy campaigns for new product launches
✅ Conduct market research and trend analysis
✅ Evaluate and implement new communication platforms
✅ Regularly report on key business and digital marketing metrics
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or Communications
Experience: At least 2 years of experience in a D2C Marketing Communications role
Required Skills:
- Proficient in email marketing platforms (e.g., Klaviyo)
- Experience with A/B and multivariate testing
- Mastery of analytics tools (e.g., GA)
- Impeccable communication skills
- Detail-oriented, self-sufficient, resourceful, organized, and proactive
- Results-driven and able to see the big picture
Preferred Skills:
- Experience with SMS, social messaging, chatbots, or other communication platforms
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in email marketing and a strong analytical background are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 / year
Benefits:
- Health, dental, vision benefits
- Profit-sharing and GRSP benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on industry standards for email marketing specialists with 2-5 years of experience in the Greater Toronto Area.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods
Company Size: 51-200 employees
Founded: 2011
Company Description:
- Global leader in customization and impact protection products for flagship electronic devices
- Focused on aggressive competition, performance optimization, and customer satisfaction
- Offers health, dental, vision, profit-sharing, and GRSP benefits
Company Specialties:
- Customization and impact protection products
- Direct-to-consumer online distribution
- Performance optimization and customer satisfaction
Company Website: dbrand
ASSUMPTION: dbrand is a fast-paced, competitive environment that values performance and innovation.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the marketing department
- Opportunities to learn and implement new communication platforms
- Chance to work on high-impact campaigns and contribute to company growth
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: On-site, corporate office
Office Location(s): Mississauga, Ontario
Geographic Context:
- Mississauga is located in the Greater Toronto Area (GTA)
- Close proximity to Toronto Pearson International Airport
- Accessible by public transportation
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is fast-paced, collaborative, and focused on performance optimization.
💼 Interview & Application Insights
Typical Process:
- Resume screening
- Phone or video call interview
- In-person interview at the Mississauga office
- Background check and reference check
Key Assessment Areas:
- Email marketing expertise
- Analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in email marketing
- Demonstrate a strong understanding of A/B testing and analytics
- Tailor your resume and cover letter to emphasize your fit with dbrand's company culture
ATS Keywords: Email Marketing, A/B Testing, Analytics, Customer Acquisition, Retention Strategies, Creative Collaboration, Market Research, Communication, Detail-oriented, Proactive, Organized, Results Driven, Problem Solving, Adaptability, Curiosity, Innovation
ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Klaviyo (email marketing platform)
- Google Analytics (analytics tool)
- Additional communication platforms (e.g., SMS, social messaging, chatbots)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Aggressive competition
- Performance optimization
- Customer satisfaction
Work Style:
- Collaborative and team-oriented
- Fast-paced and results-driven
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, competitive environment?
- Are you detail-oriented and proactive in your work?
- Do you enjoy collaborating with others and contributing to a team's success?
ASSUMPTION: Candidates who are highly motivated, detail-oriented, and comfortable working in a fast-paced environment are likely to be a good fit for dbrand.
⚠️ Potential Challenges
- High workload and tight deadlines
- Requirements to learn and adapt to new tools and technologies
- Need to maintain a high level of attention to detail and accuracy
- Potential for on-call or after-hours work during high-volume campaigns
ASSUMPTION: Candidates should be prepared to manage their time effectively, prioritize tasks, and maintain a high level of attention to detail in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike other email marketing roles, this position requires a strong focus on A/B testing and analytics
- dbrand's competitive and performance-driven culture sets it apart from other consumer goods companies
- This role offers opportunities for professional growth and development within the marketing department
ASSUMPTION: Candidates should research other email marketing roles and consider how this position's unique aspects align with their career goals and preferences.
📝 Sample Projects
- Developing and optimizing an email campaign for a new product launch
- Conducting A/B testing to improve open and click-through rates
- Analyzing customer data to identify trends and inform marketing strategies
ASSUMPTION: Candidates should be prepared to provide examples of their past work and explain how they approached similar projects in their previous roles.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the email marketing team currently?
- How does dbrand support the professional development of its employees?
- What is the company's approach to work-life balance?
- How does the email marketing team collaborate with other departments, such as product or sales?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: dbrand.pinpointhq.com
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interview questions by researching dbrand and the email marketing industry
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
