📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Printful
🔹 Location: Latvia (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote OK (Riga, Tallinn, Barcelona)
🚀 Job Overview
Key aspects of this role include:
- Working across Printful and Printify platforms post-merger
- Focusing on email marketing with potential expansion to other direct channels
- Collaborating with a global, inclusive team
- Growing professionally in a dynamic, learning-focused environment
ASSUMPTION: This role involves working across two integrated platforms, requiring adaptability and strong communication skills.
📋 Key Responsibilities
✅ Set up, quality assure, and send ad-hoc email campaigns
✅ Build and improve target audiences for marketing campaigns
✅ Maintain and update email and other direct notification templates
✅ Work with direct marketing automations in Iterable
✅ Analyze campaign performance and prepare reports
✅ Assist colleagues with email marketing-related questions
ASSUMPTION: This role requires strong attention to detail, analytical thinking, and a desire to learn and grow professionally.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in Marketing or related field)
Experience: 0-2 years of relevant experience
Required Skills:
- Excellent written and spoken English
- Basic understanding of email marketing tools
- Detail-oriented and analytical thinking
- Strong interest in the technical side of marketing
- Strong organizational and time management skills
- Ability to quickly adapt to new tools and technology
Preferred Skills:
- Experience with HTML in emails
ASSUMPTION: While not explicitly stated, a relevant degree and some experience in email marketing are expected for this role.
💰 Compensation & Benefits
Salary Range: €2,000 - €2,400 gross per month (Assumed: Based on industry standards for entry-level marketing roles in Latvia)
Benefits:
- Flexible working hours (start as late as 11 a.m.)
- Health insurance
- Remote work option (Riga, Tallinn, Barcelona)
- Mentorship access, internal meetups, and hackathons
- Exciting team-building events and parties
- Free lunch (if working from the Riga office)
Working Hours: Full-time (40 hours/week) with flexible start times
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Latvia. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Print-on-demand and drop shipping services for scaling brands and enterprise-level businesses
Company Size: 1,001-5,000 employees (Post-merger with Printify)
Founded: 2013 (Printful) and 2015 (Printify)
Company Description:
- Printful and Printify merged in November 2024 to form a global on-demand powerhouse
- Both companies are pioneers in production-on-demand, with a global customer base
- Printful has in-house production facilities, while Printify connects e-commerce entrepreneurs with print-on-demand facilities worldwide
Company Specialties:
- Print on demand
- Sublimation printing
- Direct to garment printing
- Ecommerce and warehousing
Company Website: printful.com
ASSUMPTION: The merged company combines the strengths of both Printful and Printify, offering a broader range of services and a larger customer base.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: Reports to the Marketing Manager (Assumed)
Work Arrangement: Remote OK (Riga, Tallinn, Barcelona) with flexible working hours
Growth Opportunities:
- Learning and growing within the marketing team
- Potential expansion to other direct marketing channels
- Opportunities to work on cross-platform projects post-merger
ASSUMPTION: This role offers growth opportunities as the merged company continues to expand and integrate its services.
🌍 Location & Work Environment
Office Type: Modern and welcoming offices in Riga, Tallinn, and Barcelona
Office Location(s): Riga, Latvia; Tallinn, Estonia; Barcelona, Spain
Geographic Context:
- Latvia: A Baltic country with a growing tech industry and a strong focus on e-commerce
- Estonia: A digital nation with a thriving startup scene and a high quality of life
- Spain: A European country with a vibrant culture and a strong economy
Work Schedule: Full-time (40 hours/week) with flexible start times
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the office locations offer opportunities for collaboration and in-person interaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (email marketing-related tasks)
- Final interview with the hiring manager
Key Assessment Areas:
- Email marketing knowledge and skills
- Analytical thinking and attention to detail
- Communication and collaboration skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant experience and skills in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for technical assessment by brushing up on email marketing best practices
- Research the company and its merger with Printify to show your interest and understanding
ATS Keywords: Email Marketing, Campaign Setup, Quality Assurance, Performance Analysis, Marketing Automation, Iterable, HTML (Emails)
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager and the company's current priorities.
🛠️ Tools & Technologies
- Iterable (for direct marketing automations)
- HTML (for email templates)
- Other email marketing tools (e.g., Mailchimp, SendGrid)
ASSUMPTION: The required tools and technologies may change or expand based on the company's evolving needs and the specific projects the Email Marketing Specialist works on.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and global team
- Focus on learning and growth
- Strong work ethic and high standards
Work Style:
- Collaborative and supportive team environment
- Flexible and adaptable to change
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you align with the company's values of inclusivity and global teamwork?
- How comfortable are you working in a dynamic, changing environment post-merger?
- How do you approach continuous learning and professional growth in your role?
ASSUMPTION: The company values and work style are based on the merged entity's combined culture, which emphasizes inclusivity, learning, and high standards.
⚠️ Potential Challenges
- Working across two integrated platforms post-merger may require additional learning and adaptation
- Managing multiple email campaigns and templates simultaneously may be challenging initially
- Analyzing campaign performance and preparing reports may require strong analytical skills
- Working remotely may present challenges in maintaining productivity and work-life balance
ASSUMPTION: These challenges are common to entry-level marketing roles and can be overcome with strong communication, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Email Marketing Specialist vs. Marketing Coordinator: The former focuses more on email campaigns and automation, while the latter may have a broader range of marketing responsibilities
- Email Marketing Specialist vs. Digital Marketing Specialist: The former specializes in email marketing, while the latter may work across multiple digital marketing channels
- Career path: Email Marketing Specialist → Marketing Coordinator → Marketing Manager → Director of Marketing
ASSUMPTION: The specific responsibilities and career paths for similar roles may vary depending on the company's size, industry, and marketing structure.
📝 Sample Projects
- Creating and optimizing email campaigns for various customer segments
- Implementing marketing automation workflows in Iterable
- Analyzing campaign performance and providing data-driven recommendations
- Collaborating with cross-functional teams to create targeted email content
ASSUMPTION: These sample projects are based on the core responsibilities listed in the job description and may vary depending on the specific needs of the company and its customers.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy post-merger?
- What are the most significant challenges facing the email marketing team in the next 6-12 months?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company ensure effective communication and collaboration among its global teams?
ASSUMPTION: These interview questions are designed to provide insight into the role's specific responsibilities, the company's culture, and the team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and skills
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment by brushing up on email marketing best practices
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
