Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Work From Home)

🚀 Job Overview

Key aspects of this role include:

• Building and launching email and push campaigns in Braze
• Executing and QA workflows, audience filters, and campaign setups
• Collaborating with the lifecycle team to interpret goals and bring creative strategies to life
• Supporting campaign performance reporting and offering insights based on engagement metrics

ASSUMPTION: This role requires a strong background in CRM marketing, campaign execution, and a passion for getting the right message to the right person at the right time. It's perfect for someone who wants to work with a growing brand and seeks continuous learning and growth.

📋 Key Responsibilities

✅ Build and launch email and push campaigns in Braze (or similar platforms)

✅ Execute and QA workflows, audience filters, and campaign setups for lifecycle marketing

✅ Personalize campaigns using dynamic fields, promo codes, and HTML edits

✅ Ensure all campaigns are error-free, compliant, and delivered during approved send windows

✅ Collaborate with the lifecycle team to interpret goals and bring creative strategies to life

✅ Support campaign performance reporting and offer insights based on engagement metrics

ASSUMPTION: The Email Marketing Specialist will be responsible for end-to-end email campaign execution, working closely with the lifecycle team to achieve campaign goals and optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience with CRM/email platforms (Braze preferred)

Required Skills:

• Strong understanding of end-to-end email campaign execution
• Experience with HTML for editing templates (not coding from scratch)
• Basic familiarity with A/B testing, personalization, and audience segmentation
• Experience with Asana or similar project management tool, SQL or HubSpot
• Experience working with US-based teams and Slack for communication

Preferred Skills:

• Fluency in English
• Experience with SQL or similar databases
• Knowledge of marketing automation tools

ASSUMPTION: Candidates should have a solid background in email marketing, with experience in CRM platforms and HTML editing. Familiarity with A/B testing, personalization, and audience segmentation is also beneficial.

💰 Compensation & Benefits

Salary Range: PHP 80,000 to PHP 90,000 per month

Benefits:

• Work From Home
• Performance, Attendance, and Referral Bonuses
• Paid Holidays and Time Off
• Health Insurance Card

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for an Email Marketing Specialist role with 2-5 years of experience in the Philippines. Benefits are competitive and include work-from-home arrangements, bonuses, and health insurance.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees (Small, agile team with a focus on growth)

Founded: 2021 (GrowthAssistant is a relatively new company)

Company Description:

• Provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting
• Helps marketing teams focus on brand, strategy, and results by delegating repetitive tasks to qualified Growth Assistants
• Offers services in digital marketing, growth marketing, design assistance, SDR assistance, and training specialist roles

Company Specialties:

• Offshore talent solutions
• Digital marketing
• Growth marketing
• Design assistance
• SDR assistance
• Training specialist

Company Website: GrowthAssistant

ASSUMPTION: GrowthAssistant is a small, growing company specializing in providing offshore talent solutions for marketing teams. They focus on helping clients delegate repetitive tasks to qualified Growth Assistants, allowing them to focus on strategic initiatives.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Lifecycle Marketing team

Work Arrangement: Remote (Work From Home)

Growth Opportunities:

• Potential career growth within the marketing team as the company expands
• Opportunities to learn and develop skills in email marketing, CRM, and campaign execution
• Possibility to work on various campaigns and projects, gaining diverse experience

ASSUMPTION: This role offers opportunities for growth and learning within a small, agile team. As the company expands, there may be potential for career advancement within the marketing department.

🌍 Location & Work Environment

Office Type: Remote (Work From Home)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year
• The country has a rich culture, with a mix of Spanish, American, and indigenous influences
• The official languages are Filipino and English, with English being widely spoken

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment offers flexibility and the ability to work from home, with a full-time schedule and flexible hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email campaign setup task)
• Final interview with the hiring manager

Key Assessment Areas:

• Email marketing experience and skills
• Campaign execution and QA abilities
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant email marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills match the job requirements
• Prepare for the technical assessment by reviewing email campaign setup processes and best practices
• Research the company and its services to show your interest and understanding of their business

ATS Keywords: Email Marketing, CRM, Campaign Execution, Braze, HTML, A/B Testing, Personalization, Audience Segmentation, Asana, SQL, HubSpot, Slack

ASSUMPTION: The application process involves an online submission, followed by a phone or video screening, a technical assessment, and a final interview with the hiring manager. Applicants should highlight their relevant experience and skills throughout the process.

🛠️ Tools & Technologies

• Braze (email and push notification platform)
• Asana (project management tool)
• SQL (database management system)
• HubSpot (marketing automation platform)
• Slack (communication platform)

ASSUMPTION: The Email Marketing Specialist will use various tools and technologies to build, launch, and manage email campaigns, including Braze, Asana, SQL, HubSpot, and Slack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven

Work Style:

• Remote-friendly and flexible
• Results-oriented and data-driven
• Collaborative and team-focused
• Continuously learning and improving

Self-Assessment Questions:

• Do you have experience working with US-based teams and using Slack for communication?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong understanding of end-to-end email campaign execution and HTML editing?

ASSUMPTION: GrowthAssistant values a customer-centric, innovative, collaborative, and results-driven work environment. Applicants should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Working with US-based teams may require adjusting to different time zones and communication styles
• Managing multiple campaigns and deadlines may be challenging at times
• Ensuring campaign compliance and error-free delivery may require careful attention to detail
• Working remotely may require strong self-motivation and time management skills

ASSUMPTION: The Email Marketing Specialist role may present challenges related to working with US-based teams, managing multiple campaigns, ensuring compliance, and working remotely. Applicants should be prepared to address these potential challenges.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on campaign execution and QA, rather than strategy or analytics
• Email Marketing Specialists typically work closely with marketing teams to build and launch campaigns, unlike other marketing roles that may focus on strategy, content creation, or social media management
• Career progression in email marketing may involve moving into senior specialist or manager roles, or transitioning into related fields such as marketing automation or CRM management

ASSUMPTION: The Email Marketing Specialist role is distinct from related marketing positions in its focus on campaign execution and QA. Applicants should consider their interest in this specific aspect of marketing when comparing this role to others.

📝 Sample Projects

• Building and launching a welcome email series for new customers
• Creating and executing a promotional campaign for an upcoming product launch
• Setting up and managing an automated email campaign for abandoned cart recovery

ASSUMPTION: Sample projects for the Email Marketing Specialist role may involve building and launching various email campaigns, such as welcome series, promotional campaigns, and automated workflows, to achieve specific business goals.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for email campaign execution and QA at GrowthAssistant?
• How does the lifecycle marketing team collaborate with other departments to interpret goals and bring creative strategies to life?
• What are the most challenging aspects of working with US-based teams, and how does GrowthAssistant support its remote employees in addressing these challenges?
• What opportunities are there for growth and learning within the marketing team as the company expands?
• How does GrowthAssistant measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are tracked?

ASSUMPTION: Applicants should ask thoughtful questions during the interview to demonstrate their interest in the role and gain a better understanding of the work environment and growth opportunities at GrowthAssistant.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant email marketing experience and skills
• Write a cover letter explaining your interest in the role and how your skills match the job requirements
• Prepare for the technical assessment by reviewing email campaign setup processes and best practices
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.