Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Neostella

🔹 Location: Guadalajara, Jalisco, Mexico

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing email marketing strategies
• Collaborating with cross-functional teams to align email marketing efforts
• Creating engaging email content and designing visually appealing templates
• Analyzing campaign performance metrics to optimize effectiveness and engagement rates
• Staying updated with industry trends and best practices

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Developing and executing strategic email marketing plans and strategies

✅ Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails

✅ Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations

✅ Collaborating with cross-functional teams to align email marketing efforts with broader marketing initiatives

✅ Developing and executing end-to-end email marketing campaigns, from conceptualization to delivery and analysis

✅ Creating engaging and compelling email content that resonates with the audience and aligns with the brand voice

✅ Segmenting and managing email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior

✅ Designing visually appealing email templates that are responsive across devices and browsers

✅ Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics and optimize campaign effectiveness and engagement rates

✅ Monitoring and studying email campaign key performance indicators (KPIs) to optimize campaign effectiveness and engagement rates

✅ Staying updated with industry trends and best practices in email marketing to drive innovation and continuous improvement

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience as an email marketer or in a marketing role

Required Skills:

• Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, and other marketing automation tools
• Familiarity with HTML and CSS for email template customization
• Proficiency in data analysis and reporting using tools such as Google Analytics
• Being accustomed to A/B testing, Google Ads, and other relevant advertising platforms
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights
• Creative thinking and the ability to develop engaging email content
• Strong attention to detail and organizational skills
• Ability to work effectively in a fast-paced and deadline-driven environment

Preferred Skills:

• Fluency in Spanish
• Experience with Salesforce or other CRM platforms
• Knowledge of marketing automation tools such as Marketo or Pardot

ASSUMPTION: Candidates with experience in a B2B marketing environment may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: MXN 40,000 - 60,000 per month (Based on experience and industry standards for remote roles in Mexico)

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time, remote work with flexible hours and a results-driven approach

ASSUMPTION: The salary range provided is an estimate based on industry standards for remote roles in Mexico. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Neostella specializes in global hyperautomation solutions, including Filevine, Work-Relay, UiPath, and Workato.

Company Size: 201-500 employees. This size allows for a dynamic work environment with opportunities for growth and collaboration.

Founded: 2019. Neostella has quickly established itself as a global leader in its industry.

Company Description:

• Neostella empowers organizations with technology resources to exceed goals and push boundaries
• Offers legal solutions, process and workflow solutions for Salesforce, robotic process automation, and application integration
• Provides professional services to help customers maximize ROI from technology investments

Company Specialties:

• UiPath
• RPA
• SaaS
• Workato
• Hyperautomation
• Custom Development
• Automation
• Staffing Solutions
• BPM
• Workflow Automation
• Filevine
• Outlaw
• Work-Relay
• Process Management
• Legal Solutions
• Technology
• Application Integration

Company Website: www.neostella.com

ASSUMPTION: Neostella's focus on global hyperautomation solutions requires candidates with strong problem-solving skills and adaptability to various technologies.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career advancement within the marketing department.

Reporting Structure: The Email Marketing Specialist will report directly to the Marketing Manager.

Work Arrangement: Remote, full-time. This role requires a self-motivated individual who can manage their time effectively and work independently.

Growth Opportunities:

• Advancement to Senior Email Marketing Specialist or Marketing Manager roles
• Expanding skills in related marketing disciplines, such as content marketing or social media management
• Potential opportunities to work on international projects and collaborate with global teams

ASSUMPTION: This role offers significant growth potential for candidates who demonstrate strong performance and a desire to learn and develop new skills.

🌍 Location & Work Environment

Office Type: Remote. Neostella offers a flexible, remote work environment with the opportunity to work from home or a co-working space.

Office Location(s): Guadalajara, Jalisco, Mexico

Geographic Context:

• Guadalajara is the second-largest city in Mexico, with a vibrant tech industry and a growing startup ecosystem
• The city offers a high quality of life, with a moderate cost of living and a rich cultural scene
• Guadalajara is well-connected by international flights, making it an ideal location for remote work

Work Schedule: Full-time, with flexible hours and a results-driven approach. Neostella values work-life balance and encourages employees to manage their time effectively.

ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical assessment or case study presentation
• Final interview with the Marketing Manager

Key Assessment Areas:

• Email marketing skills and knowledge
• Data analysis and interpretation
• Creativity and problem-solving
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Include specific examples of email marketing campaigns you've worked on and their outcomes
• Demonstrate your understanding of the role and Neostella's business by researching the company and its offerings

ATS Keywords: Email Marketing, Marketing Automation, A/B Testing, HTML, CSS, Data Analysis, Google Analytics, Campaign Performance, Engagement Rates, Target Segmentation, Personalized Communication

ASSUMPTION: Neostella's hiring process may vary depending on the specific needs of the role and the candidate pool. Applicants should be prepared for a thorough assessment of their skills and fit for the position.

🛠️ Tools & Technologies

• Email marketing platforms: Mailchimp, HubSpot, Constant Contact
• Marketing automation tools: Marketo, Pardot (preferred)
• CRM platforms: Salesforce (preferred)
• Data analysis tools: Google Analytics
• Advertising platforms: Google Ads
• HTML and CSS for email template customization

ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven

Work Style:

• Self-motivated and independent
• Adaptable and flexible
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• How do you stay organized and manage your time effectively in a remote work environment?
• Can you provide an example of a successful email marketing campaign you've worked on, and how you measured its success?
• How do you approach A/B testing and data analysis to optimize campaign performance?

ASSUMPTION: Neostella values candidates who are a strong cultural fit and align with the company's core values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to new tools and technologies as needed for the role
• Working independently and managing time effectively in a remote work environment
• Keeping up with industry trends and best practices in email marketing

ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment and be able to adapt to change.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position offers a higher degree of autonomy and responsibility for campaign strategy and execution
• Neostella's focus on global hyperautomation solutions requires candidates with strong problem-solving skills and adaptability to various technologies
• Career paths in email marketing may include advancement to Senior Email Marketing Specialist or Marketing Manager roles, as well as opportunities to expand skills in related marketing disciplines

ASSUMPTION: Candidates should research similar roles and companies to better understand the market and competitive landscape for email marketing positions.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new product launch
• Analyzing campaign performance data to identify trends and optimize engagement rates
• Collaborating with cross-functional teams to align email marketing efforts with broader marketing initiatives

ASSUMPTION: Candidates should be prepared to discuss their experience with email marketing campaigns and provide specific examples of their work.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Neostella support the professional development of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• What are the most challenging aspects of working in a remote, full-time role at Neostella?
• How does Neostella measure the success of its email marketing campaigns, and what KPIs are most important?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Prepare specific examples of email marketing campaigns you've worked on and their outcomes
• Research Neostella's business and offerings to demonstrate your understanding of the role and the company
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.