Email Marketing Specialist (Fully Remote)

📌 Core Information

🔹 Job Title: Email Marketing Specialist (Fully Remote)

🔹 Company: Valatam

🔹 Location: Colombia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing cold email outreach campaigns
• Designing and maintaining email templates optimized for engagement
• Analyzing campaign performance and optimizing engagement
• Collaborating with cross-functional teams to improve customer communication strategies

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication skills to work effectively with remote teams.

📋 Key Responsibilities

✅ Working independently to develop and execute cold email outreach campaigns

✅ Designing and implementing list-building strategies for target audiences and segments

✅ Designing and maintaining email templates optimized for engagement

✅ Designing and executing A/B tests, managing the testing calendar, and recording results

✅ Monitoring email deliverability and addressing any issues

✅ Compiling, updating, and keeping track of email lists and databases

✅ Following up on emails and redirecting them to the appropriate departments

✅ Using analytics tools to track and analyze campaign performance

✅ Assisting in developing customer communication strategies, including segmentation, content creation, and drip campaigns

✅ Participating in regular Marketing brainstorming sessions to discuss ideas, projects, and updates

✅ Collaborating with graphic designers to improve the appearance and layout of outputs

ASSUMPTION: This role involves a significant amount of email management and analysis, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of two years of experience in developing and implementing cold email outreach campaigns

Required Skills:

• Fluent written and spoken English (C1/C2)
• Experience with email automation tools (e.g., instantly.ai, apollo.io, millionverifier)
• Experience with HTML and CSS for email template customization
• Experience in crafting and delivering professional pitches and follow-ups

Preferred Skills:

• Experience with CRM software (e.g., HubSpot, Salesforce)
• Experience with marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM software would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: US$6/hr (approx. US$1056/month)

Benefits:

• Ongoing pay rate increments once a year based on performance
• Discretionary bonuses
• 5 Holidays as PTO
• 10 Self-care days
• Gym/Wellness allowance
• Medical stipend after 6 months of services provided
• Unlimited online fitness classes with our online personal training partner
• Invites to annual Christmas parties and other in-person or online gatherings

Working Hours: Monday-Friday, 9 am - 5 pm EST

ASSUMPTION: The salary range provided is an hourly rate, which may vary based on the number of hours worked per week.

📌 Applicant Insights

🔍 Company Context

Industry: Valatam operates in the outsourcing and offshoring consulting industry, focusing on providing remote teams and virtual assistants to growing businesses.

Company Size: Valatam is a small company with 11-50 employees, which may provide a more intimate work environment and opportunities for growth.

Founded: Valatam was founded in 2016, making it a relatively young company with a strong focus on innovation and excellence.

Company Description:

• Valatam provides virtual team members who help small business owners and busy professionals manage their workload, allowing them to focus on growing their businesses.
• The company offers virtual assistants (VAs) who can manage administration, customer service, sales, graphic and web design, and social media tasks.
• Valatam's mission is to work in clients' businesses, allowing them to work on growing their businesses.

Company Specialties:

• Outsourcing
• Customer service
• Administration
• Social media
• Sales
• Web design

Company Website: Valatam

ASSUMPTION: Working for a small company like Valatam may offer more opportunities for growth and direct impact on the business.

📊 Role Analysis

Career Level: This role is suitable for an intermediate-level marketing professional with 2-5 years of experience in email marketing.

Reporting Structure: The Email Marketing Specialist will likely report directly to the Marketing Manager or a similar role within the company.

Work Arrangement: This is a fully remote position, with the expectation of working from home or a quiet workspace with a stable internet connection.

Growth Opportunities:

• As Valatam grows, there may be opportunities for the Email Marketing Specialist to take on more responsibilities or move into a management role.
• Working for a small company may also provide opportunities to gain experience in other areas of the business.

ASSUMPTION: Given the small size of the company, there may be opportunities for the right candidate to grow within the organization.

🌍 Location & Work Environment

Office Type: Fully remote work environment

Office Location(s): Colombia

Geographic Context:

• Colombia is located in South America and has a tropical climate.
• The country has a diverse culture and a rich history, with vibrant cities and beautiful landscapes.
• Colombia is known for its coffee, with many coffee plantations and tours available for visitors.

Work Schedule: Monday-Friday, 9 am - 5 pm EST, with a one-hour lunch break

ASSUMPTION: Working remotely in Colombia may offer a better work-life balance, with the opportunity to explore the country's culture and attractions during non-working hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• English language proficiency
• Email marketing experience and skills
• Problem-solving and analytical skills
• Cultural fit and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and skills.
• Provide specific examples of successful email marketing campaigns you have managed in the past.
• Demonstrate your understanding of the company and the role by asking thoughtful questions during the interview.

ATS Keywords: Email Marketing, Cold Outreach, Campaign Development, A/B Testing, HTML, CSS, CRM, Marketing Automation

ASSUMPTION: Given the remote nature of the role, the interview process may involve more video calls and online assessments than an in-person interview.

🛠️ Tools & Technologies

• Email automation tools (e.g., instantly.ai, apollo.io, millionverifier)
• HTML and CSS for email template customization
• CRM software (e.g., HubSpot, Salesforce)
• Marketing automation tools (e.g., Marketo, Pardot)
• Analytics tools (e.g., Google Analytics, Mailchimp)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Action: You have an action bias. You get things done, fast.
• Care: You take pleasure in helping others and doing things the right way.
• Outstanding: You have the highest standards and run things like a well-oiled machine.
• Dependable: If someone asks you to do something, they KNOW it will get done.
• Energy: You bring a positive, enthusiastic, can-do attitude to work every day.

Work Style:

• Independent work with minimal supervision
• Strong communication and collaboration skills
• Ability to work in a remote, multicultural team

Self-Assessment Questions:

• Do you have a proven track record of driving engagement and conversions through strategic email outreach?
• Are you comfortable working independently and taking full ownership of your tasks?
• Do you have strong communication skills and the ability to work effectively in a remote team?

ASSUMPTION: Valatam places a strong emphasis on cultural fit and values-driven hiring, so candidates should be prepared to demonstrate their alignment with the company's core values.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills.
• The role may involve working with sensitive customer data, requiring a high level of confidentiality and attention to detail.
• As a small company, Valatam may have limited resources for training and development compared to larger organizations.
• The fully remote nature of the role may make it challenging to build relationships with colleagues and feel connected to the company culture.

ASSUMPTION: While there may be challenges associated with working remotely and for a small company, the right candidate will find these factors to be outweighed by the benefits of the role and the company's culture.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position places a stronger emphasis on cold outreach and list-building strategies.
• As a small company, Valatam may offer more opportunities for growth and direct impact on the business than larger organizations.
• Working for a company in the outsourcing and offshoring consulting industry may provide unique insights into the challenges and opportunities faced by small businesses and startups.

ASSUMPTION: Candidates should research similar roles and companies to gain a better understanding of the unique aspects of this position and the industry.

📝 Sample Projects

• Developing and executing a cold email outreach campaign to generate leads for a new product launch
• Designing and implementing A/B tests to optimize email open rates and click-through rates
• Analyzing campaign performance data to identify trends and make data-driven decisions

ASSUMPTION: The specific projects assigned may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Valatam support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does Valatam foster a positive and inclusive work environment for its remote team members?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and skills
• Prepare for the interview by researching the company and role, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
• If selected for the role, complete any required onboarding tasks and paperwork promptly

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.