Email Marketing Specialist - Good Joo Joo

📌 Core Information

🔹 Job Title: Email Marketing Specialist - Good Joo Joo

🔹 Company: Agent

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Building, managing, and executing email marketing campaigns across various platforms
• Proficiently using HubSpot, Klaviyo, and Braze for campaign development and deployment
• Analyzing campaign performance and optimizing strategies based on data-driven insights
• Collaborating with cross-functional teams to ensure campaigns align with overall marketing strategies
• Staying up-to-date with the latest features and best practices within email marketing platforms

ASSUMPTION: This role requires a strong understanding of email marketing best practices and a keen eye for detail to ensure high-quality campaigns and effective targeting.

📋 Key Responsibilities

✅ Develop and deploy email marketing campaigns, including templates, automation flows, and broadcast emails within HubSpot, Klaviyo, and Braze

✅ Manage and segment email lists within each platform to target specific audiences effectively

✅ Track, analyze, and report on email campaign performance metrics to identify areas for optimization and improvement

✅ Implement and analyze A/B tests on various email elements to maximize campaign effectiveness

✅ Work closely with other team members to ensure campaigns align with overall marketing strategies and client goals

✅ Vet email campaigns with team members to ensure accuracy and quality before deployment

✅ Adhere to email marketing best practices and compliance regulations (e.g., CAN-SPAM, GDPR)

✅ Stay up-to-date with the latest features and best practices within HubSpot, Klaviyo, Braze, and the broader email marketing landscape

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum of 2 years of hands-on experience in email marketing

Required Skills:

• Proficient in HubSpot, Klaviyo, and Braze
• Solid understanding of email marketing best practices, including deliverability, segmentation, automation, and analytics
• Experience with A/B testing methodologies
• Strong attention to detail and commitment to quality
• Excellent verbal and written communication abilities
• Ability to work effectively in a remote team environment

Preferred Skills:

• Retention marketing experience
• Data analysis skills to drive email optimization
• Familiarity with project management tools like ClickUp

ASSUMPTION: Candidates with experience in a similar role or relevant certifications (e.g., HubSpot Certified, Marketo Certified Expert) may be given preference.

💰 Compensation & Benefits

Salary Range: 2500 - 3000 USD per month (Based on industry standards for email marketing specialists with 2-5 years of experience in Mexico)

Benefits:

• Fully remote work arrangement
• Opportunities to work with diverse clients and industries
• Continuous learning and professional development

Working Hours: Mondays - Fridays, 9:00 am - 5:00 pm PST / CST (Flexible, with a focus on results and meeting deadlines)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Advertising and Marketing Automation

Company Size: Small (14 employees) - A dynamic agency where individual contributions have a significant impact on success

Founded: 2022 - A relatively new agency with a strong focus on innovation and growth

Company Description:

• A dynamic digital advertising and marketing automation agency
• Expertise in digital advertising and CRM, dedicated to improving clients' return on ad spend
• Works across diverse industries, providing innovative solutions and leveraging cutting-edge tools and platforms

Company Specialties:

• Digital Advertising
• Marketing Automation
• CRM

Company Website: https://getagents.co/

ASSUMPTION: As a small agency, Agent offers a collaborative work environment where employees have the opportunity to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-level - This role requires a balance of technical skills, industry knowledge, and strategic thinking to drive successful email marketing campaigns

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including account managers, designers, and data analysts

Work Arrangement: Fully remote - This role can be performed entirely remotely, with a focus on results and meeting deadlines

Growth Opportunities:

• As the company grows, there may be opportunities for the Email Marketing Specialist to take on additional responsibilities or move into a management role
• The agency's diverse client base offers opportunities to work on various projects and gain exposure to different industries
• Continuous learning and professional development opportunities are available to help the Email Marketing Specialist stay up-to-date with the latest trends and best practices in email marketing

ASSUMPTION: Given the company's focus on growth and innovation, there may be opportunities for the Email Marketing Specialist to contribute to the development of new services or processes.

🌍 Location & Work Environment

Office Type: Fully Remote - This role does not require a physical presence in an office

Office Location(s): Mexico (Remote)

Geographic Context:

• Mexico has a diverse and growing digital marketing industry, with numerous opportunities for professionals to gain experience and advance their careers
• The fully remote work arrangement allows for greater flexibility and work-life balance
• The time zone (CST/PST) enables collaboration with clients and team members across North America

Work Schedule: Mondays - Fridays, 9:00 am - 5:00 pm PST / CST (Flexible, with a focus on results and meeting deadlines)

ASSUMPTION: The fully remote work arrangement may require strong self-management skills and the ability to work independently with minimal supervision.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate email marketing skills and problem-solving abilities
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Email marketing skills and experience
• Proficient use of HubSpot, Klaviyo, and Braze
• Data-driven decision-making and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Include specific examples of successful email marketing campaigns you've worked on and the results you achieved
• Demonstrate your understanding of email marketing best practices and your ability to stay up-to-date with industry trends
• Showcase your strong attention to detail and commitment to quality by submitting a well-crafted application with no spelling or grammar errors

ATS Keywords: Email Marketing, HubSpot, Klaviyo, Braze, List Management, Segmentation, Performance Monitoring, A/B Testing, Collaboration, Communication, Quality Assurance, Compliance, Best Practices, Data Analysis, Copywriting, Attention to Detail

ASSUMPTION: As a small agency, Agent may have a more streamlined and personalized interview process, with a focus on finding the best fit for both the company and the candidate.

🛠️ Tools & Technologies

• HubSpot
• Klaviyo
• Braze
• Project management tools (e.g., ClickUp)

ASSUMPTION: The Email Marketing Specialist may be required to learn and use additional tools or platforms as needed to support the agency's diverse client base.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Results-driven

Work Style:

• Remote-friendly
• Flexible and adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-management skills?
• Are you comfortable working with diverse clients and industries, and can you quickly adapt to new projects and priorities?
• Do you have a strong attention to detail and a commitment to delivering high-quality work?

ASSUMPTION: Agent values candidates who are self-motivated, results-driven, and able to work effectively in a remote team environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines for diverse clients
• Staying up-to-date with the latest features and best practices within email marketing platforms
• Ensuring compliance with email marketing regulations and best practices
• Adapting to a fully remote work environment and maintaining strong communication with team members

ASSUMPTION: The Email Marketing Specialist must be able to balance multiple priorities and manage their time effectively to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on email marketing and requires a deep understanding of email marketing best practices and platforms
• Compared to other email marketing roles, this position offers the opportunity to work with a diverse range of clients and industries
• Career progression in this role may involve moving into a management position or specializing in a specific aspect of email marketing (e.g., automation, retention)

ASSUMPTION: The unique combination of clients, industries, and platforms in this role offers a dynamic and challenging work environment for the right candidate.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new product launch for an e-commerce client
• Analyzing the performance of an automated email series for a SaaS client and optimizing it to improve open rates and conversions
• Collaborating with a cross-functional team to create a comprehensive email marketing strategy for a non-profit organization

ASSUMPTION: The Email Marketing Specialist will have the opportunity to work on a wide range of projects, from tactical campaign execution to strategic planning and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical email marketing campaigns you work on for clients, and how do you measure their success?
• How does this role collaborate with other teams within the agency, such as account management and design?
• What opportunities are there for professional development and growth within the agency?
• How does the agency support work-life balance for remote employees?
• Can you provide an example of a challenging email marketing project you've worked on, and how you overcame any obstacles?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Prepare for the technical assessment or case study by reviewing your understanding of email marketing best practices and platform-specific features
• Research the agency's clients and industries to demonstrate your understanding of the diverse nature of the role
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.